Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü

Ebru Uzunoğlu; Burcu Öksüz

doi:10.18094/si.44795

Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü

Abstract

Günümüzün küresel ortamında rekabetçi avantaj açısından kurumların sahip oldukları soyut değerler, somut değerlerden daha önemli hale gelmiştir. Kurumların sahip olduğu en önemli soyut değerlerin başında gelen itibar, kurumun paydaşları ile olan ilişkilerinde stratejik bir anlam ifade etmekte ve bu paydaşlar nezdinde farklılaşmada önemli bir rol üstlenmektedir. İtibar kurumun karşı karşıya kaldığı tüm risklerden etkilenmektedir. Bu doğrultuda kurumlar, sürekli değişik risklerin altında olan itibarlarını korumak için ileriye dönük stratejik bir bakış açısıyla kurumun tüm fonksiyonlarını kapsayan sistemli çalışmalar gerçekleştirmeli; kendilerine özgü bir kurumsal risk yönetim planı geliştirmelidir. Bu noktada kurumların halkla ilişkiler çabaları, kurumun paydaşları ile olan çift yönlü, tutarlı ve sürekli iletişim sağlama becerilerinden ötürü itibar riski yönetim sürecinin her aşamasında amaçların gerçekleştirilmesi açısından önemli bir rol üstlenmektedir. Bu çalışmada itibarın kurumlar açısından önemi, kurumsal itibar riski yönetimi ve bu sürecin etkin bir şekilde gerçekleştirilmesinde halkla ilişkilerin rolü irdelenmiştir.

Keywords

Kurumsal itibar; risk yönetimi; halkla ilişkiler.

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Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Ebru Uzunoğlu This is me

Burcu Öksüz This is me

Publication Date

November 19, 2013

Submission Date

December 6, 2013

Acceptance Date

-

Published in Issue

Year 2008 Volume: 5 Number: 3

DOI

https://doi.org/10.18094/si.44795

IZ

https://izlik.org/JA57GX46PY

Cite

RIS / Bibtex

APA

Uzunoğlu, E., & Öksüz, B. (2013). Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. Selçuk İletişim, 5(3), 111-123. https://doi.org/10.18094/si.44795

AMA

1.Uzunoğlu E, Öksüz B. Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. JOSC. 2013;5(3):111-123. doi:10.18094/si.44795

Chicago

Uzunoğlu, Ebru, and Burcu Öksüz. 2013. “Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü”. Selçuk İletişim 5 (3): 111-23. https://doi.org/10.18094/si.44795.

EndNote

Uzunoğlu E, Öksüz B (November 1, 2013) Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. Selçuk İletişim 5 3 111–123.

IEEE

[1]E. Uzunoğlu and B. Öksüz, “Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü”, JOSC, vol. 5, no. 3, pp. 111–123, Nov. 2013, doi: 10.18094/si.44795.

ISNAD

Uzunoğlu, Ebru - Öksüz, Burcu. “Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü”. Selçuk İletişim 5/3 (November 1, 2013): 111-123. https://doi.org/10.18094/si.44795.

JAMA

1.Uzunoğlu E, Öksüz B. Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. JOSC. 2013;5:111–123.

MLA

Uzunoğlu, Ebru, and Burcu Öksüz. “Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü”. Selçuk İletişim, vol. 5, no. 3, Nov. 2013, pp. 111-23, doi:10.18094/si.44795.

Vancouver

1.Ebru Uzunoğlu, Burcu Öksüz. Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. JOSC. 2013 Nov. 1;5(3):111-23. doi:10.18094/si.44795