FİLMLERDE ÜLKE İMAJI: “HOLOGRAM FOR THE KING” FİLMİ ÜZERİNE BIR İNCELEME

Abstract

Film ülkelere ilişkin imajları yaymak için kullanılan araçlardan birisidir. Bugüne kadar yapılan araştırmalar, Hollywood filmlerinde Arap imajının olumsuz tasvir edildiğine dair genel bir anlayışı ortaya koymaktadır. Ancak, “Kral için Hologram” filmi Suudi Arabistan’ının ve halkının hem olumsuz hem de olumlu yönlerine odaklanarak daha gerçekçi ve daha az önyargılı bir yaklaşım sergilemektedir. Bu çalışmanın amacı Suudi Arabistan ve halkının bir Hollywood filmi olan “Kral için Hologram” filmindeki temsilini incelemektir. Çalışmada içerik analizi yöntemi kullanılmıştır. Araştırmanın bulguları, filmdeki ülke imajına ilişkin görsellerin toplam süresinin 28.9 dakika olduğunu göstermiştir. Ülkenin politik ve sosyal niteliği ve ülkenin kapasitesi / yeterliğine ilişkin imajlar en yüksek yüzdeye sahip olarak bulunmuştur. Bu sonuç filmlerin ülke imajı için önemli bir iletişim aracı olduğunu göstermektedir

Keywords

• Ülke imajı
• Suudi Arabistan
• film
• temsil
• iletişim

COUNTRY IMAGE IN MOVIES: A STUDY ON “HOLOGRAM FOR THE KING” MOVIE

Abstract

Movies are generally used as a tool for disseminating country’s image. In the relevant literature, there is a general understanding that the Arabs are dehumanized and depicted in negative ways in the Hollywood movies. However, “Hologram for the King” has a more realistic and less biased approach with its focus on both the negative and the positive aspects of Saudi Arabia and its people. The aim of this study, is to analyze the representation of Saudi Arabia and its people in the Hollywood movie “Hologram for the King”. Content analysis method is used for the analysis. The findings of the study indicated that, the total duration of the country image in the movie is 28.9 minutes. Political and social character of the country and capacities/competencies of the country were found to have the highest percentage. This result, reflects that movies are and important tool of communication for the country image.

Keywords

• Country image
• Saudi Arabia
• movie
• representation
• communication

References

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