Durumsal Kriz İletişimi Teorisinin Türk Eczacılar Birliği (TEB) Örnek Olayı Çerçevesinde İncelenmesi

Year 2010, Volume: 6 Issue: 3, 123 - 136, 19.11.2013

B.Pınar Özdemir Melike Yamanoğlu

Abstract

Kriz iletişimi, kriz yönetimi alanı içerisinde halkla ilişkiler etkinliklerinin önem kazandığı bir konu olarak öne çıkmaktadır. Bu makale kriz iletişimi konusunu, Türk Eczacıları Birliği'nin (TEB) ilaç alanındaki bir takım düzenlemelerin 18 Eylül 2009 tarihinde yürürlüğe girmesiyle yaşadığı kriz durumunu örnek olay üzerinden incelemektedir. Kriz iletişimi literatüründe Timothy Coombs tarafından geliştirilen durumsal kriz iletişimi teorisi, çalışmanın yararlandığı temel kuramsal yaklaşımdır. TEB örnek olayı, durumsal kriz iletişimi teorisinin ana kavramları ve varsayımları doğrultusunda analiz edilmiş, yaklaşımın açıklayıcılığı ve kapsayıcılığına ilişkin bir değerlendirme sunulmuştur.

 

Keywords

Kriz iletişimi; kriz karşılama stratejileri; durumsal kriz iletişimi teorisi; kriz tipolojisi; kriz iletişimi örnek olayı

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