Market Research of the Coffee Sales in Stara Zagora

E. Genchev A. Marinov

EN TR

Market Research of the Coffee Sales in Stara Zagora

Abstract

bayanlar en önemli pazar segmentini oluşturmaktadırlar. Bayanların neredeyse yarısı kahveyi evde içmekte iken erkeklerin favori mekânları cafelerdir (% 44,3). Araştırma sonuçlarının detaylı analizi göstermiştir ki; Nova Brazilia %28,1’le Pazarın lideri iken, Lavazza % 23,1 ile ikinci sırada yer almaktadır. Hem kadınlar hem de erkekler için kahvenin en önemli karakteristiği kahvenin tadı ve kalitesidir

Keywords

pazar araştırması, kahve pazarı, gıda işleme endüstrisi, tarım

References

Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54

Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

E. Genchev A. Marinov This is me

Publication Date

June 1, 2008

Submission Date

November 2, 2014

Acceptance Date

-

Published in Issue

Year 2008 Volume: 5 Number: 2

IZ

https://izlik.org/JA94GL57KK

Cite

RIS / Bibtex

APA

Marinov, E. G. A. (2008). Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi, 5(2), 111-118. https://izlik.org/JA94GL57KK

AMA

1.Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi. 2008;5(2):111-118. https://izlik.org/JA94GL57KK

Chicago

Marinov, E. Genchev A. 2008. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5 (2): 111-18. https://izlik.org/JA94GL57KK.

EndNote

Marinov EGA (June 1, 2008) Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi 5 2 111–118.

IEEE

[1]E. G. A. Marinov, “Market Research of the Coffee Sales in Stara Zagora”, Tekirdağ Ziraat Fakültesi Dergisi, vol. 5, no. 2, pp. 111–118, June 2008, [Online]. Available: https://izlik.org/JA94GL57KK

ISNAD

Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5/2 (June 1, 2008): 111-118. https://izlik.org/JA94GL57KK.

JAMA

1.Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi. 2008;5:111–118.

MLA

Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi, vol. 5, no. 2, June 2008, pp. 111-8, https://izlik.org/JA94GL57KK.

Vancouver

1.E. Genchev A. Marinov. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi [Internet]. 2008 Jun. 1;5(2):111-8. Available from: https://izlik.org/JA94GL57KK