BibTex RIS Kaynak Göster

Market Research of the Coffee Sales in Stara Zagora

Yıl 2008, Cilt: 5 Sayı: 2 , 111 - 118 , 01.06.2008

E. Genchev A. Marinov

https://izlik.org/JA94GL57KK

Öz

Anahtar Kelimeler

-

Kaynakça

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf

Market Research of the Coffee Sales in Stara Zagora

Yıl 2008, Cilt: 5 Sayı: 2 , 111 - 118 , 01.06.2008

E. Genchev A. Marinov

https://izlik.org/JA94GL57KK

Öz

bayanlar en önemli pazar segmentini oluşturmaktadırlar. Bayanların neredeyse yarısı kahveyi evde içmekte iken erkeklerin favori mekânları cafelerdir (% 44,3). Araştırma sonuçlarının detaylı analizi göstermiştir ki; Nova Brazilia %28,1’le Pazarın lideri iken, Lavazza % 23,1 ile ikinci sırada yer almaktadır. Hem kadınlar hem de erkekler için kahvenin en önemli karakteristiği kahvenin tadı ve kalitesidir

Anahtar Kelimeler

pazar araştırması kahve pazarı gıda işleme endüstrisi tarım

Kaynakça

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf
Toplam 10 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Yazarlar

E. Genchev A. Marinov Bu kişi benim

Gönderilme Tarihi 2 Kasım 2014
Yayımlanma Tarihi 1 Haziran 2008
IZ https://izlik.org/JA94GL57KK
Yayımlandığı Sayı Yıl 2008 Cilt: 5 Sayı: 2

Kaynak Göster

APA Marinov, E. G. A. (2008). Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi, 5(2), 111-118. https://izlik.org/JA94GL57KK
AMA 1.Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. JOTAF. 2008;5(2):111-118. https://izlik.org/JA94GL57KK
Chicago Marinov, E. Genchev A. 2008. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5 (2): 111-18. https://izlik.org/JA94GL57KK.
EndNote Marinov EGA (01 Haziran 2008) Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi 5 2 111–118.
IEEE [1]E. G. A. Marinov, “Market Research of the Coffee Sales in Stara Zagora”, JOTAF, c. 5, sy 2, ss. 111–118, Haz. 2008, [çevrimiçi]. Erişim adresi: https://izlik.org/JA94GL57KK
ISNAD Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5/2 (01 Haziran 2008): 111-118. https://izlik.org/JA94GL57KK.
JAMA 1.Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. JOTAF. 2008;5:111–118.
MLA Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi, c. 5, sy 2, Haziran 2008, ss. 111-8, https://izlik.org/JA94GL57KK.
Vancouver 1.E. Genchev A. Marinov. Market Research of the Coffee Sales in Stara Zagora. JOTAF [Internet]. 01 Haziran 2008;5(2):111-8. Erişim adresi: https://izlik.org/JA94GL57KK