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Market Research of the Coffee Sales in Stara Zagora

Year 2008, Volume: 5 Issue: 2, 111 - 118, 01.06.2008

E. Genchev A. Marinov

Abstract

Keywords

-

References

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf

Market Research of the Coffee Sales in Stara Zagora

Year 2008, Volume: 5 Issue: 2, 111 - 118, 01.06.2008

E. Genchev A. Marinov

Abstract

bayanlar en önemli pazar segmentini oluşturmaktadırlar. Bayanların neredeyse yarısı kahveyi evde içmekte iken erkeklerin favori mekânları cafelerdir (% 44,3). Araştırma sonuçlarının detaylı analizi göstermiştir ki; Nova Brazilia %28,1’le Pazarın lideri iken, Lavazza % 23,1 ile ikinci sırada yer almaktadır. Hem kadınlar hem de erkekler için kahvenin en önemli karakteristiği kahvenin tadı ve kalitesidir

Keywords

pazar araştırması kahve pazarı gıda işleme endüstrisi tarım

References

  • Anonymous, 2004. “About 70% of the household consumption is of Bulgarian commodities”, “Capital”, newspaper, issue 16/2004.
  • Bernhardt, K., T. Kinnear, 1988. “Cases in marketing management” BPI IRWIN, p.117
  • Draganov, М. 2005. “Methodical questions of the researsh of the consumer choice” - “Economics and agricultural management”, magazine, issue 2
  • Heig, P., P. Jackson, 1993. “How to make market research”, Delfin Press.
  • Kalinov, К. 2001. “Statistical methods in the sciences of behavior and society”, New Bulgarian University, Sofia.
  • Naneva, l., Т. Georgieva, 1999“Methodology for processing data from market surveys on foods”, magazine “Economics and agricultural management ”, issue 3, p.36
  • Punj G, D. W. Stewart, 1983. “Cluster Analysis in Marketing Research: Review and Suggestions for Application”, Journal of Marketing Research, Vol. XX (May 1983), p.135
  • Zailer, А., 1992. “Marketing - successful realization in practice”, Sofia, Volume I, p.54
  • Zhelev, S. 2000. “Market research for market decisions”, Sofia, p.152
  • http://www.fas.usda.gov/htp/tropical/2005/12- 05/cofconim.pdf
There are 10 citations in total.

Details

Primary Language Turkish
Authors

E. Genchev A. Marinov This is me

Publication Date June 1, 2008
Submission Date November 2, 2014
Published in Issue Year 2008 Volume: 5 Issue: 2

Cite

APA Marinov, E. G. A. (2008). Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi, 5(2), 111-118.
AMA Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi. June 2008;5(2):111-118.
Chicago Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5, no. 2 (June 2008): 111-18.
EndNote Marinov EGA (June 1, 2008) Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi 5 2 111–118.
IEEE E. G. A. Marinov, “Market Research of the Coffee Sales in Stara Zagora”, Tekirdağ Ziraat Fakültesi Dergisi, vol. 5, no. 2, pp. 111–118, 2008.
ISNAD Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi 5/2 (June2008), 111-118.
JAMA Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi. 2008;5:111–118.
MLA Marinov, E. Genchev A. “Market Research of the Coffee Sales in Stara Zagora”. Tekirdağ Ziraat Fakültesi Dergisi, vol. 5, no. 2, 2008, pp. 111-8.
Vancouver Marinov EGA. Market Research of the Coffee Sales in Stara Zagora. Tekirdağ Ziraat Fakültesi Dergisi. 2008;5(2):111-8.