The Mediating Role of Green Talent Management in the Impact of Environmental Corporate Social Responsibility on Innovative Business Behavior

Year 2025, Volume: 24 Issue: 2, 866 - 883, 29.04.2025

Fatma Zeybek Pınarbaşı , Itır Hasırcı , Volkan Akgül

https://doi.org/10.21547/jss.1501734

Abstract

In today’s environmentally sensitive world, organizations adopt environmental corporate social responsibility practices to improve their sustainability and reputation. Environmental corporate social responsibility encompasses various initiatives to reduce environmental impact and promote sustainable practices. An essential aspect of environmental corporate social responsibility is green talent management. Green talent management focuses on developing and retaining employees with the skills and knowledge required to support environmental sustainability goals. Innovative work behavior refers to employee behaviors that question the status quo, offer new ideas, and encourage creative problem-solving. When employees participate in innovative work behavior, their likelihood of adopting environmental corporate social responsibility initiatives and contributing to developing sustainable practices within the organization also increases. This study examines the mediating effect of green talent management on the innovative work behavior of bank employees’ environmental corporate social responsibility. Within the scope of the study, a survey was conducted on 717 bank employees working in Bandırma district and Balıkesir city center. In this context, the data obtained were tested using PLS-based structural equation modeling. According to the findings, it was determined that environmental corporate social responsibility significantly affects employees’ innovative work behavior, environmental corporate social responsibility significantly affects the green talent management of employees, and green talent management significantly affects employees’ innovative work behavior. However, it is concluded that environmental corporate social responsibility partially mediates green talent management and employees’ innovative work behavior.

Keywords

Environmental corporate social responsibility , green talent management , innovative business behavior

Çevresel Kurumsal Sosyal Sorumluluğun İnovatif İş Davranışı Üzerindeki Etkisinde Yeşil Yetenek Yönetiminin Aracılık Rolü

Abstract

Günümüzün çevreye duyarlı dünyasında, kuruluşlar sürdürülebilirliklerini ve itibarlarını geliştirmek için çevresel kurumsal sosyal sorumluluk uygulamalarını benimsemektedir. Çevresel kurumsal sosyal sorumluluk, çevresel etkiyi azaltmaya ve sürdürülebilir uygulamaları teşvik etmeye yönelik çeşitli girişimleri kapsamaktadır. Çevresel kurumsal sosyal sorumluluğun önemli bir yönü de yeşil yetenek yönetimidir. Yeşil yetenek yönetimi, çevresel sürdürülebilirlik hedeflerini desteklemek için gerekli beceri ve bilgilere sahip çalışanları geliştirmeye ve elde tutmaya odaklanmaktadır. İnovatif iş davranışı ise mevcut durumu sorgulayan, yeni fikirler sunan ve yaratıcı problem çözmeyi teşvik eden çalışan davranışlarını ifade etmektedir. Çalışanlar inovatif iş davranışına katıldıklarında, çevresel kurumsal sosyal sorumluluk girişimlerini benimseme ve kuruluş içinde sürdürülebilir uygulamaların geliştirilmesine katkıda bulunma olasılıkları da yükselmektedir. Bu çalışma, banka çalışanlarının çevresel kurumsal sosyal sorumluluğunun inovatif iş davranışı üzerinde yeşil yetenek yönetiminin aracılık etkisini incelemeyi amaçlamaktadır. Çalışma kapsamında; Bandırma ilçesinde ve Balıkesir il merkezinde çalışan 717 banka çalışanına anket çalışması gerçekleştirilmiştir. Bu bağlamda elde edilen veriler, PLS temelli yapısal eşitlik modellemesi kullanılarak test edilmiştir. Bulgulara göre, çevresel kurumsal sosyal sorumluluğun çalışanların inovatif iş davranışını anlamlı olarak etkilediği, çevresel kurumsal sosyal sorumluluğun çalışanların yeşil yetenek yönetimini anlamlı olarak etkilediği, yeşil yetenek yönetiminin çalışanların inovatif iş davranışını anlamlı olarak etkilediği belirlenmiştir. Bununla birlikte, çevresel kurumsal sosyal sorumluluğun çalışanların inovatif iş davranışı üzerinde yeşil yetenek yönetiminin kısmen aracılık etkisinin bulunduğu sonucuna varılmıştır.

Keywords

Çevresel kurumsal sosyal sorumluluk , yeşil yetenek yönetimi , inovatif iş davranışı

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