Nöroiktisat: Nörobilim ve İktisadi Biraraya Getirmek

Year 2010, Volume: 9 Issue: 3, 505 - 512, 01.12.2010

Gelengül Koçaslan

Abstract

Iktisatta, temel teorik yapilarin anahtar aksiyomlarinin ihlal edildigine dair aciklanmis durumlar vardir. Bandwagon, snob ve Veblen etkileri talep teorisinden ornekleridir. Maurice Allais(1953) ve Daniel Ellsberg(1962) risk ve belirsizlik altinda ortaya cikan davranis anomalilerini saptamislardir. Optimal iktisadi davranistan sapmalar, cesitli iktisatcilar ve psikologlar tarafindan ele alinmistir. Gunumuzde iktisadi davranisin bilesenleri; noroiktisatcilar tarafindan, norobilim ve iktisadin metodlari birlestirilerek, noral temelde tartisilmaktadir. Bu calisma noroiktisadi, tekniklerini ve uygulamalarini anlamak icin tasarlanmistir ve ayrica gercek hayat kosullarinda, iktisadi davranisa temel teskil eden esas guduleri daha iyi anlamak amaclanmistir

Keywords

Noroiktisat, rasyonellik, irrasyonel iktisadi davranış

Neuroeconomics: Bringing Neuroscience and Economics Together

Abstract

There are revealed situations in economics where the key axioms of mainstream theory are violated. Bandwagon, snob and Veblen effects are the examples from the demand theory . Maurice Allais and Daniel Ellsberg have determined the behavior anomalies under risk and uncertainty in 1953 and in 1962 respectively. Deviations from the optimal economic behavior have been argued by several economists and psychologists. Currently the components of economic behavior is being discussed at a neural base by neuroeconomists combining the methods of neuroscience and economics. This study is designed to understand neuroeconomics, its techniques and applications and also it is aimed to better understand the basic motives underlying economic behavior in real life situations

Keywords

Neuroeconomics, rationality, irrational economic behavior

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