Eskişehir in the stories of Korean travel writers

Year 2020, , 85 - 102, 01.07.2020

Tuğçe Özoğul Balyalı , Semra Günay Aktaş

https://doi.org/10.24288/jttr.702449

Cited By: 1

Abstract

Travel stories are important in better representation of the “real” thoughts and feelings of tourists. Because travel stories can give quite deep information about tourists' attitudes towards destinations. In the study, it is tried to be understood which features of Eskişehir appeal to Korean travel writers and followers in the light of the travels and followers’ comments of Korean travel writers on their travels and after their return. Eight Korean travel writers who visited many tourism attractions of Eskişehir constituted the sample of the research. A qualitative research method was used in the research and content analysis was performed on the data. In general, it is understood that Korean travel writers liked THK İnönü Aviation Center, Sivrihisar district and Phrygian Valley more. Korean followers of the reviews are found to be willing to come to Turkey are examined. Elements such as the gastronomic attraction and cultural affinity of Eskişehir have been evaluated as important motivational factors.

Keywords

Destination marketing, experience marketing, travel writers, tourist experience stories

Koreli seyahat yazarlarının hikâyelerindeki Eskişehir

Abstract

Seyahat hikâyeleri turistlerin “gerçek” düşünce ve duygularının daha iyi temsil edilmesinde önemlidir. Çünkü seyahat hikâyeleri turistlerin destinasyonlara karşı tutumları hakkında oldukça derin bilgiler verebilir. Araştırmada, Koreli seyahat yazarlarının seyahatleri sırasında ve döndükten sonra yazdıkları yazılar ve takipçi yorumları ışığında Eskişehir’in hangi özelliklerinin Koreli seyahat yazarlarına ve takipçilerine cazip geldiği anlaşılmaya çalışılmıştır. Eskişehir ilinin pek çok turizm çekiciliğini ziyaret eden sekiz Koreli seyahat yazarı araştırmanın örneklemini oluşturmuştur. Araştırmada nitel araştırma yöntemi kullanılmış ve verilere içerik analizi yapılmıştır. Genel olarak bakıldığında Koreli seyahat yazarlarının gezdikleri yerler arasında THK İnönü Havacılık Merkezi’ni, Sivrihisar ilçesini ve Frig Vadisi’ni daha çok beğendikleri anlaşılmıştır. Koreli takipçilerin yorumları incelendiğinde Türkiye’ye gelme konusunda istekli oldukları görülmüştür. Eskişehir’in gastronomik çekiciliği, kültürel yakınlığı gibi unsurları önemli seyahat güdüleri olarak değerlendirilmiştir.

Keywords

Destinasyon pazarlaması, deneyim pazarlaması, seyahat yazarları, turistik deneyim hikayeleri

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