DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Yıl 2010, Cilt: 5 Sayı: 20, 3331 - 3347, 01.06.2010

Nahit Erdem KÖKER Aylin Göztaş Aylin Göztaş

Öz

The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities  under The Anholt‐GMI City Brands Index are also analyzed within the abstract.  

Anahtar Kelimeler

Internet, Online Branding, Municipalities, Web Site Analysis

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Öz