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DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Year 2010, Volume: 5 Issue: 20, 3331 - 3347, 01.06.2010

Nahit Erdem KÖKER Aylin Göztaş Aylin Göztaş

Abstract

The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities  under The Anholt‐GMI City Brands Index are also analyzed within the abstract.  

Keywords

Internet Online Branding Municipalities Web Site Analysis

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Year 2010, Volume: 5 Issue: 20, 3331 - 3347, 01.06.2010

Nahit Erdem KÖKER Aylin Göztaş Aylin Göztaş

Abstract

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Details

Primary Language English
Journal Section Articles
Authors

Nahit Erdem KÖKER Aylin Göztaş This is me

Aylin Göztaş This is me

Publication Date June 1, 2010
Published in Issue Year 2010 Volume: 5 Issue: 20

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APA Göztaş, N. E. K. A., & Göztaş, A. (2010). DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi, 5(20), 3331-3347.
AMA Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. June 2010;5(20):3331-3347.
Chicago Göztaş, Nahit Erdem KÖKER Aylin, and Aylin Göztaş. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5, no. 20 (June 2010): 3331-47.
EndNote Göztaş NEKA, Göztaş A (June 1, 2010) DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi 5 20 3331–3347.
IEEE N. E. K. A. Göztaş and A. Göztaş, “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”, Yaşar Üniversitesi E-Dergisi, vol. 5, no. 20, pp. 3331–3347, 2010.
ISNAD Göztaş, Nahit Erdem KÖKER Aylin - Göztaş, Aylin. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5/20 (June 2010), 3331-3347.
JAMA Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5:3331–3347.
MLA Göztaş, Nahit Erdem KÖKER Aylin and Aylin Göztaş. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi, vol. 5, no. 20, 2010, pp. 3331-47.
Vancouver Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5(20):3331-47.
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