The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities under The Anholt‐GMI City Brands Index are also analyzed within the abstract.
Göztaş, N. E. K. A., & Göztaş, A. (2010). DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi, 5(20), 3331-3347.
AMA
Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. Haziran 2010;5(20):3331-3347.
Chicago
Göztaş, Nahit Erdem KÖKER Aylin, ve Aylin Göztaş. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5, sy. 20 (Haziran 2010): 3331-47.
EndNote
Göztaş NEKA, Göztaş A (01 Haziran 2010) DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi 5 20 3331–3347.
IEEE
N. E. K. A. Göztaş ve A. Göztaş, “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”, Yaşar Üniversitesi E-Dergisi, c. 5, sy. 20, ss. 3331–3347, 2010.
ISNAD
Göztaş, Nahit Erdem KÖKER Aylin - Göztaş, Aylin. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5/20 (Haziran 2010), 3331-3347.
JAMA
Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5:3331–3347.
MLA
Göztaş, Nahit Erdem KÖKER Aylin ve Aylin Göztaş. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi, c. 5, sy. 20, 2010, ss. 3331-47.
Vancouver
Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5(20):3331-47.