Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği

Elif Özgün Özdirek Ulu; Hüseyin Ekizler; Efe Kaan Ulu

doi:10.19168/jyasar.1369267

Research Article

Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği

Year 2024, Volume: 19 Issue: 75, 373 - 396

Elif Özgün Özdirek Ulu , Hüseyin Ekizler , Efe Kaan Ulu

https://doi.org/10.19168/jyasar.1369267

Abstract

Bu araştırmada, konaklama sektörü oyuncusu Airbnb örneğiyle, Türk kullanıcıların paylaşım ekonomisi kullanımlarındaki memnuniyetini ölçmek ve analiz etmek amaçlanmıştır. Memnuniyet ve yeniden kullanma isteği oluşumunda tüketiciler tarafından önemli bulunan olumlu ve olumsuz noktalardan yola çıkarak, paylaşım ekonomisi uygulamaları için, geliştirmeleri gereken iş modelleri ve iletişim yolları alanlarında çıktı sağlamayı amaçlamaktadır. Araştırmanın sonuçlarına göre memnuniyeti istatistiksel olarak en açıklayıcı kavram güvenilirlik olarak saptanmıştır. Güvenilirliği sırasıyla fiyat ve hizmet kalitesi takip etmektedir. Modaya uyma, topluluğa ait olma ve çevresel etki boyutlarının memnuniyet üzerinde anlamlı etkilerinin olmadığı tespit edilmiştir.

Keywords

Paylaşım ekonomisi, Airbnb, konaklama

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Year 2024, Volume: 19 Issue: 75, 373 - 396

Elif Özgün Özdirek Ulu , Hüseyin Ekizler , Efe Kaan Ulu

https://doi.org/10.19168/jyasar.1369267

Abstract

References

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Primary Language	Turkish
Subjects	Business Administration
Journal Section	Articles
Authors	Elif Özgün Özdirek Ulu 0000-0002-0616-3332 Hüseyin Ekizler 0000-0001-5903-713X Efe Kaan Ulu 0000-0001-8008-2189
Early Pub Date	September 8, 2024
Publication Date
Published in Issue	Year 2024 Volume: 19 Issue: 75

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APA	Özdirek Ulu, E. Ö., Ekizler, H., & Ulu, E. K. (2024). Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi, 19(75), 373-396. https://doi.org/10.19168/jyasar.1369267
AMA	Özdirek Ulu EÖ, Ekizler H, Ulu EK. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. September 2024;19(75):373-396. doi:10.19168/jyasar.1369267
Chicago	Özdirek Ulu, Elif Özgün, Hüseyin Ekizler, and Efe Kaan Ulu. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi 19, no. 75 (September 2024): 373-96. https://doi.org/10.19168/jyasar.1369267.
EndNote	Özdirek Ulu EÖ, Ekizler H, Ulu EK (September 1, 2024) Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi 19 75 373–396.
IEEE	E. Ö. Özdirek Ulu, H. Ekizler, and E. K. Ulu, “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”, Yaşar Üniversitesi E-Dergisi, vol. 19, no. 75, pp. 373–396, 2024, doi: 10.19168/jyasar.1369267.
ISNAD	Özdirek Ulu, Elif Özgün et al. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi 19/75 (September 2024), 373-396. https://doi.org/10.19168/jyasar.1369267.
JAMA	Özdirek Ulu EÖ, Ekizler H, Ulu EK. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. 2024;19:373–396.
MLA	Özdirek Ulu, Elif Özgün et al. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi, vol. 19, no. 75, 2024, pp. 373-96, doi:10.19168/jyasar.1369267.
Vancouver	Özdirek Ulu EÖ, Ekizler H, Ulu EK. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. 2024;19(75):373-96.

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