SÜRDÜRÜLEBİLİR PERAKENDECİLİK: BİST SÜRDÜRÜLEBİLİRLİK ENDEKSİNDE YER ALAN PERAKENDECİ ŞİRKETLER ÜZERİNE İÇERİK ANALİZİ
Year 2022,
, 682 - 709, 27.12.2022
Tülay Yeniçeri
,
Alper Böcek
Abstract
Bu çalışmada, Kamuyu Aydınlatma Platformu (KAP) kapsamında perakende ticaret sektöründe listelenen şirketlerden, Borsa İstanbul (BIST) sürdürülebilirlik endeksinde yer alan şirketlere ilişkin sürdürülebilirlik pratiklerinin, Küresel Raporlama Girişimi (GRI) ekonomik, çevresel ve sosyal standart bileşenlerine göre incelenmesi amaçlanmaktadır. Bu kapsamda içerik analizi tekniği kullanılmıştır. Elde edilen sonuçlara göre perakendecilik sektörünün ekonomik, çevresel ve sosyal uygulama pratiklerinin raporlanması boyutunda Migros ve Doğuş Otomotiv şirketlerinin performansı yüksek tespit edilmiştir. Diğer şirketlerde ise özel bildirimlerde karşılığı olmayan öncelikli konular kapsamında ilave raporlamalar söz konusudur.
Thanks
Makaleyi önemli ölçüde geliştiren öneri ve yorumları için Editör ve Anonim Hakem hocalarımıza teşekkür ederiz.
References
- Adıgüzel, Z., Tepe, S., ve Erdil, O. (2020). Do stakeholder relationship management and employee as a stakeholder behavior affect firm performance? Research in telecom companies. Turkish Studies - Economy, 15(3), 1067-1086.
- Akkan, E., ve Bozkurt, M. (2020). COVID-19 süreci ve sürdürülebilirlikte sosyal boyutun önemi: Türkiye’de faaliyet gösteren gıda perakendecilerinin finansal olmayan raporları üzerine bir içerik analizi. Sosyal Bilimler Araştırmaları Dergisi, 15(2), 536-547.
- Arrigo, E. (2020). Global sourcing in fast fashion retailers: Sourcing locations and sustainability considerations. Sustainability, 12(2), 508, 1-22.
- Bao, Z., ve Wang, D. (2021). Examining consumer participation on brand microblogs in China: Perspectives from elaboration likelihood model, commitment–trust theory and social presence. Journal of Research in Interactive Marketing, 15(1), 10-29.
- Berne-Manero, C., ve Marzo-Navarro, M. (2020). Exploring how influencer and relationship marketing serve corporate sustainability. Sustainability, 12(11), 4392, 1-19.
- Bhushan, A., Zanwar, A., Jain, N., ve Rao, P. H. (2017). Technological integration and sustainable initiatives to bring in efficiency in supply chain in Indian multi-brand retail. Journal of Supply Chain Management Systems, 6(1), 51-60.
- Bim. (2020), 2020 Sürdürülebilirlik Raporu, https://www.bim.com.tr/Surdurulebilirlik/2020/S%C3%BCrd%C3%BCr%C3%BClebilirlik%20Raporu%202020.pdf , (Erişim Tarihi: 03.04.2022).
- Bizim Toptan. (2020), 2020 Sürdürülebilirlik Raporu, https://www.biziminvestorrelations.com/_assets/pdf/surdurebilirlik/surdurulebilirlik-2020.pdf , (Erişim Tarihi: 03.04.2022).
- Chinomona, E., ve Omoruyi, O. (2018). The influence of green procurement on customer relationship management, information quality and reverse supply chain among manufacturing SMEs Gauteng province. International Journal of Business and Management Studies, 10(1), 1-15.
- Doğuş Otomotiv. (2020), Global Reporting Initative İçerik İndeksi, https://www.dogusotomotiv.com.tr/newdogusotomotiv_files/202163021434868_GRI_ICERIK_INDEKSI_TR_2020%20DOAS%CC%A7-v8_SON%20WEB%20Y%C3%9CKLEME.pdf , (Erişim Tarihi: 03.04.2022).
- Elg, U., ve Welinder, A. (2022). Sustainability and retail marketing: Corporate, product and store perspectives. Journal of Retailing and Consumer Services, 64, 102810, 1-8.
- Ferreira, J. (2018). Fostering sustainable behaviour in retail: Looking beyond the coffee cup. Social Business, 8(1), 21-28.
- Gong, Y., Liu, J., ve Zhu, J. (2019). When to increase firms’ sustainable operations for efficiency? A data envelopment analysis in the retailing industry. European Journal of Operational Research, 277(3), 1010-1026.
- Gri. (t.y.), How to Use the Gri Standards-Gri Standards English Language, https://www.globalreporting.org/how-to-use-the-gri-standards/gri-standards-english-language/ , (Erişim Tarihi: 03.04.2022).
- Haywood, L. K., De Lange, W., Musvoto, C., ve De Wet, B. (2021). What do south african supermarket retailers disclose about the sustainability of suppliers?. Journal of Contemporary Management, 18(1), 173-193.
- Hofenk, D., Van Birgelen, M., Bloemer, J., ve Semeijn, J. (2019). How and when retailers’ sustainability efforts translate into positive consumer responses: The interplay between personal and social factors. Journal of Business Ethics, 156(2), 473-492.
- Işıkay, T., ve Başcı, A. (2020). Sosyal kimlik kuramı açısından tüketici-marka özdeşleşmesi ve bir araştırma. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 42(1), 63-90.
- İlter, B. (2016). Sustainable retailing: An exploratory analysis of supermarkets in Turkey. İşletme Fakültesi Dergisi. 17(2), 113-140.
- Jaderná, E., ve Volfová, H. (2020). Consumers´ perception of sustainable retailers. Marketing Science & Inspirations, 15(4), 13-26.
- Jones, P., ve Comfort, D. (2020). Sustainability in retail supply chains. International Journal of Sales, Retailing and Marketing, 9(2), 51-60.
- Jones, S., ve Wright, C. (2018). Fashion or future: Does creating shared value pay?. Accounting and Finance, 58, 1111-1139.
- Kevorkova, Z. A., Komissarova, I. P., Mayorova, A. N., Mayorova, E. A., ve Nikishin, A. F. (2018). Environmental disclosure in the annual reports of the russian retailers. Journal of Business and Retail Management Research, 12(4), 221-228.
- Madeira, A. B. (2019). Green marketing mix: A case study of brazilian retail enterprises. Environmental Quality Management, 28(3), 111-116.
- Marín-García, A., Gil-Saura, I., ve Ruiz-Molina, M. E. (2021). Do innovation and sustainability influence customer satisfaction in retail? A question of gender. Economic Research, doi.org/10.1080/1331677X.2021.1924217, 1-18.
- Marín-García, A., Gil-Saura, I., Ruiz-Molina, M. E., ve Berenguer-Contrí, G. (2021). The moderating effect of store format on the relationships between ICT, innovation and sustainability in retailing. Frontiers in Psychology, 12:678991.doi: 10.3389/fpsyg.2021.678991, 1-14.
- Mavi Jeans. (2020), 2020 Sürdürülebilirlik Raporu, https://www.mavicompany.com/i/assets/documents/sustan/2020-MAVI-SURDURULEBILIRLIK-RAPORU.pdf , (Erişim Tarihi: 03.04.2022).
- Migros. (2020), Sürdürülebilirlik Raporu-2020, https://www.migroskurumsal.com/surdurulebilirlikfiles/pdf/Migros-Surdurulebilirlik-Raporu-2020.pdf?v3 , (Erişim Tarihi: 03.04.2022).
- Naidoo, M., ve Gasparatos, A. (2018). Corporate environmental sustainability in the retail sector: Drivers, strategies and performance Measurement. Journal of Cleaner Production, 203, 125-142.
- Pulker, C. E., Trapp, G. S., Scott, J. A., ve Pollard, C. M. (2018). Global supermarkets’ corporate social responsibility commitments to public health: A content analysis. Globalization and Health, 14(1), 1-20.
- Saber, M., ve Weber, A. (2019). Sustainable grocery retailing: Myth or reality?—A content analysis. Business and Society Review, 124(4), 479-496.
- Shao, P., ve Lassleben, H. (2021). Determinants of consumers’ willingness to participate in fast fashion brands’ used clothes recycling plans in an omnichannel retail environment. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3340-3355.
- Spicer, A., ve Hyatt, D. (2017). Walmart’s emergent low-cost sustainable product strategy. California Management Review, 59(2), 116-141.
- Şok Market. (2020), 2020 Sürdürülebilirlik Raporu-2020, https://kurumsal.sokmarket.com.tr/uploads/2021073016021048444.pdf , (Erişim Tarihi: 03.04.2022).
- Tascioglu, M., Eastman, J. K., ve Iyer, R. (2017). The impact of the motivation for status on consumers’ perceptions of retailer sustainability: The moderating impact of collectivism and materialism. Journal of Consumer Marketing, 34(4), 292-305.
- Tascioglu, M., Eastman, J., Bock, D., Manrodt, K., ve Shepherd, C. D. (2019). The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts. The International Review of Retail, Distribution and Consumer Research, 29(4), 430-455.
- Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J., ve Reilman, J. (2021). Sustainable retailing. Journal of Retailing, 97(1), 62-80.
- Van Giesen, R., ve Leenheer, J. (2018). Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future. International Journal of Retail & Distribution Management, 47(1), 55-75.
- Yılmaz, Z. (2020). Green product consumption analysis: Awareness, interest level and sensitivity of consumers. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (41), 594-614.
- Youn, C., Kim, S. Y., Lee, Y., Choo, H. J., Jang, S., ve Jang, J. I. (2017). Measuring retailers' sustainable development. Business Strategy and the Environment, 26(3), 385-398.
- Young, C. W., Russell, S. V., Robinson, C. A., ve Chintakayala, P. K. (2018). Sustainable retailing–Influencing consumer behaviour on food waste. Business Strategy and the Environment, 27(1), 1-15.
- Yrjänä, L., Rashidfarokhi, A., Toivonen, S., ve Viitanen, K. (2018). Looking at retail planning policy through a sustainability lens: Evidence from policy discourse in Finland. Land Use Policy, 79, 190-198.
SUSTAINABLE RETAILING: A CONTENT ANALYSIS ON RETAIL COMPANIES INCLUDED IN BIST SUSTAINABILITY INDEX
Year 2022,
, 682 - 709, 27.12.2022
Tülay Yeniçeri
,
Alper Böcek
Abstract
In this study, it is aimed to examine the sustainability practices of companies included in the Borsa Istanbul (BIST) sustainability index, among companies listed in the retail trade sector within the scope of the Public Disclosure Platform (KAP), according to the economic, environmental and social standard components of the Global Reporting Initiative (GRI). In this context content analysis technique was used. According to the results Migros and Doğuş Otomotiv's performance in reporting the economic, environmental and social sustainability practices of the retailing sector was found to be higher. In other companies there is reporting within the scope of material issues that do not correspond to special notifications.
References
- Adıgüzel, Z., Tepe, S., ve Erdil, O. (2020). Do stakeholder relationship management and employee as a stakeholder behavior affect firm performance? Research in telecom companies. Turkish Studies - Economy, 15(3), 1067-1086.
- Akkan, E., ve Bozkurt, M. (2020). COVID-19 süreci ve sürdürülebilirlikte sosyal boyutun önemi: Türkiye’de faaliyet gösteren gıda perakendecilerinin finansal olmayan raporları üzerine bir içerik analizi. Sosyal Bilimler Araştırmaları Dergisi, 15(2), 536-547.
- Arrigo, E. (2020). Global sourcing in fast fashion retailers: Sourcing locations and sustainability considerations. Sustainability, 12(2), 508, 1-22.
- Bao, Z., ve Wang, D. (2021). Examining consumer participation on brand microblogs in China: Perspectives from elaboration likelihood model, commitment–trust theory and social presence. Journal of Research in Interactive Marketing, 15(1), 10-29.
- Berne-Manero, C., ve Marzo-Navarro, M. (2020). Exploring how influencer and relationship marketing serve corporate sustainability. Sustainability, 12(11), 4392, 1-19.
- Bhushan, A., Zanwar, A., Jain, N., ve Rao, P. H. (2017). Technological integration and sustainable initiatives to bring in efficiency in supply chain in Indian multi-brand retail. Journal of Supply Chain Management Systems, 6(1), 51-60.
- Bim. (2020), 2020 Sürdürülebilirlik Raporu, https://www.bim.com.tr/Surdurulebilirlik/2020/S%C3%BCrd%C3%BCr%C3%BClebilirlik%20Raporu%202020.pdf , (Erişim Tarihi: 03.04.2022).
- Bizim Toptan. (2020), 2020 Sürdürülebilirlik Raporu, https://www.biziminvestorrelations.com/_assets/pdf/surdurebilirlik/surdurulebilirlik-2020.pdf , (Erişim Tarihi: 03.04.2022).
- Chinomona, E., ve Omoruyi, O. (2018). The influence of green procurement on customer relationship management, information quality and reverse supply chain among manufacturing SMEs Gauteng province. International Journal of Business and Management Studies, 10(1), 1-15.
- Doğuş Otomotiv. (2020), Global Reporting Initative İçerik İndeksi, https://www.dogusotomotiv.com.tr/newdogusotomotiv_files/202163021434868_GRI_ICERIK_INDEKSI_TR_2020%20DOAS%CC%A7-v8_SON%20WEB%20Y%C3%9CKLEME.pdf , (Erişim Tarihi: 03.04.2022).
- Elg, U., ve Welinder, A. (2022). Sustainability and retail marketing: Corporate, product and store perspectives. Journal of Retailing and Consumer Services, 64, 102810, 1-8.
- Ferreira, J. (2018). Fostering sustainable behaviour in retail: Looking beyond the coffee cup. Social Business, 8(1), 21-28.
- Gong, Y., Liu, J., ve Zhu, J. (2019). When to increase firms’ sustainable operations for efficiency? A data envelopment analysis in the retailing industry. European Journal of Operational Research, 277(3), 1010-1026.
- Gri. (t.y.), How to Use the Gri Standards-Gri Standards English Language, https://www.globalreporting.org/how-to-use-the-gri-standards/gri-standards-english-language/ , (Erişim Tarihi: 03.04.2022).
- Haywood, L. K., De Lange, W., Musvoto, C., ve De Wet, B. (2021). What do south african supermarket retailers disclose about the sustainability of suppliers?. Journal of Contemporary Management, 18(1), 173-193.
- Hofenk, D., Van Birgelen, M., Bloemer, J., ve Semeijn, J. (2019). How and when retailers’ sustainability efforts translate into positive consumer responses: The interplay between personal and social factors. Journal of Business Ethics, 156(2), 473-492.
- Işıkay, T., ve Başcı, A. (2020). Sosyal kimlik kuramı açısından tüketici-marka özdeşleşmesi ve bir araştırma. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 42(1), 63-90.
- İlter, B. (2016). Sustainable retailing: An exploratory analysis of supermarkets in Turkey. İşletme Fakültesi Dergisi. 17(2), 113-140.
- Jaderná, E., ve Volfová, H. (2020). Consumers´ perception of sustainable retailers. Marketing Science & Inspirations, 15(4), 13-26.
- Jones, P., ve Comfort, D. (2020). Sustainability in retail supply chains. International Journal of Sales, Retailing and Marketing, 9(2), 51-60.
- Jones, S., ve Wright, C. (2018). Fashion or future: Does creating shared value pay?. Accounting and Finance, 58, 1111-1139.
- Kevorkova, Z. A., Komissarova, I. P., Mayorova, A. N., Mayorova, E. A., ve Nikishin, A. F. (2018). Environmental disclosure in the annual reports of the russian retailers. Journal of Business and Retail Management Research, 12(4), 221-228.
- Madeira, A. B. (2019). Green marketing mix: A case study of brazilian retail enterprises. Environmental Quality Management, 28(3), 111-116.
- Marín-García, A., Gil-Saura, I., ve Ruiz-Molina, M. E. (2021). Do innovation and sustainability influence customer satisfaction in retail? A question of gender. Economic Research, doi.org/10.1080/1331677X.2021.1924217, 1-18.
- Marín-García, A., Gil-Saura, I., Ruiz-Molina, M. E., ve Berenguer-Contrí, G. (2021). The moderating effect of store format on the relationships between ICT, innovation and sustainability in retailing. Frontiers in Psychology, 12:678991.doi: 10.3389/fpsyg.2021.678991, 1-14.
- Mavi Jeans. (2020), 2020 Sürdürülebilirlik Raporu, https://www.mavicompany.com/i/assets/documents/sustan/2020-MAVI-SURDURULEBILIRLIK-RAPORU.pdf , (Erişim Tarihi: 03.04.2022).
- Migros. (2020), Sürdürülebilirlik Raporu-2020, https://www.migroskurumsal.com/surdurulebilirlikfiles/pdf/Migros-Surdurulebilirlik-Raporu-2020.pdf?v3 , (Erişim Tarihi: 03.04.2022).
- Naidoo, M., ve Gasparatos, A. (2018). Corporate environmental sustainability in the retail sector: Drivers, strategies and performance Measurement. Journal of Cleaner Production, 203, 125-142.
- Pulker, C. E., Trapp, G. S., Scott, J. A., ve Pollard, C. M. (2018). Global supermarkets’ corporate social responsibility commitments to public health: A content analysis. Globalization and Health, 14(1), 1-20.
- Saber, M., ve Weber, A. (2019). Sustainable grocery retailing: Myth or reality?—A content analysis. Business and Society Review, 124(4), 479-496.
- Shao, P., ve Lassleben, H. (2021). Determinants of consumers’ willingness to participate in fast fashion brands’ used clothes recycling plans in an omnichannel retail environment. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3340-3355.
- Spicer, A., ve Hyatt, D. (2017). Walmart’s emergent low-cost sustainable product strategy. California Management Review, 59(2), 116-141.
- Şok Market. (2020), 2020 Sürdürülebilirlik Raporu-2020, https://kurumsal.sokmarket.com.tr/uploads/2021073016021048444.pdf , (Erişim Tarihi: 03.04.2022).
- Tascioglu, M., Eastman, J. K., ve Iyer, R. (2017). The impact of the motivation for status on consumers’ perceptions of retailer sustainability: The moderating impact of collectivism and materialism. Journal of Consumer Marketing, 34(4), 292-305.
- Tascioglu, M., Eastman, J., Bock, D., Manrodt, K., ve Shepherd, C. D. (2019). The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts. The International Review of Retail, Distribution and Consumer Research, 29(4), 430-455.
- Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J., ve Reilman, J. (2021). Sustainable retailing. Journal of Retailing, 97(1), 62-80.
- Van Giesen, R., ve Leenheer, J. (2018). Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future. International Journal of Retail & Distribution Management, 47(1), 55-75.
- Yılmaz, Z. (2020). Green product consumption analysis: Awareness, interest level and sensitivity of consumers. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (41), 594-614.
- Youn, C., Kim, S. Y., Lee, Y., Choo, H. J., Jang, S., ve Jang, J. I. (2017). Measuring retailers' sustainable development. Business Strategy and the Environment, 26(3), 385-398.
- Young, C. W., Russell, S. V., Robinson, C. A., ve Chintakayala, P. K. (2018). Sustainable retailing–Influencing consumer behaviour on food waste. Business Strategy and the Environment, 27(1), 1-15.
- Yrjänä, L., Rashidfarokhi, A., Toivonen, S., ve Viitanen, K. (2018). Looking at retail planning policy through a sustainability lens: Evidence from policy discourse in Finland. Land Use Policy, 79, 190-198.