EVALUATION OF KAHRAMANMARAŞ CENTERED EARTHQUAKE IN TÜRKİYE IN TERMS OF DISASTER CRISIS MANAGEMENT: THE CASE OF AFAD X (TWITTER)

Abstract

The study aims to measure the effectiveness of AFAD's X account and to determine the role of social media in providing accurate information and coordination. In the study, tweets sent by AFAD between 01 January 2023 and 05 March 2023 are divided into periods before and after the earthquake. The tweets sent before and after the earthquake were compared. After the earthquake on February 6, 2023, it was discovered that AFAD's official X account actively communicated information and warnings. It has been established that the content sharing covers examples of solidarity, search and rescue operations, the number of individuals missing, shelter requirements, and evacuation management. Active use of social media accounts is important in disaster management. AFAD's X account can contribute to obtaining more information on pre-disaster preparedness. Analysis of trending words in post-earthquake communication strategies can be used to provide necessary information for disaster management and response.

Keywords

• Disaster
• Disaster Management
• Social Media in Disasters
• Twitter
• Use of Social Media

TÜRKİYE'DE MEYDANA GELEN KAHRAMANMARAŞ MERKEZLİ DEPREMİN AFET KRİZ YÖNETİMİ AÇISINDAN DEĞERLENDİRİLMESİ: AFAD X (TWİTTER) ÖRNEĞİ

Abstract

Bu çalışma, AFAD'ın X hesabının etkinliğini ölçmeyi ve sosyal medyanın doğru bilgi ve koordinasyon sağlamadaki rolünü belirlemeyi amaçlamaktadır. Çalışmada AFAD tarafından 01 Ocak 2023 ile 05 Mart 2023 tarihleri arasında gönderilen tweetler deprem öncesi ve sonrası olarak dönemlere ayrılmıştır. Deprem öncesi ve sonrasında atılan tweetler karşılaştırılmıştır. AFAD'ın resmi X hesabından 6 Şubat 2023'te meydana gelen depremin ardından aktif olarak bilgi ve uyarı paylaşımında bulunulduğu tespit edilmiştir. Paylaşılan içeriklerin dayanışma örnekleri, arama kurtarma çalışmaları, kayıp kişi sayısı, barınma ihtiyaçları ve tahliye yönetimini kapsadığı tespit edilmiştir. Afet yönetiminde sosyal medya hesaplarının aktif kullanımı önemlidir. AFAD'ın X hesabı afet öncesi hazırlık konusunda daha fazla bilgi edinilmesine katkı sağlayabilir. Deprem sonrası iletişim stratejilerinde trend kelimelerin analizi, afet yönetimi ve müdahalesi için gerekli bilgileri sağlamak için kullanılabilir.

Keywords

• Afet
• Afet Yönetimi
• Afetlerde Sosyal Medya
• Twitter
• Sosyal Medya Kullanımı

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