INVESTIGATION OF MOTORCYCLE GROUPS IN KAHRAMANMARAŞ ACCORDING TO THE MOTORCYCLE RIDER BEHAVIOR SURVEY

Öz

This study aims to examine the traffic behaviors of motorcycle riders in Kahramanmaraş and identify key factors influencing accidents. According to the research findings, a strong relationship was found between traffic errors and control errors, and traffic errors were significantly associated with the use of protective equipment. Additionally, speed violations were found to increase deliberate risk-taking (acrobatics) behaviors, while control errors showed a positive relationship with the use of protective equipment. It was observed that acrobatics behavior was most influenced by speed violations, traffic errors increased control errors, and the use of protective equipment was directly related to traffic errors. Demographic factors such as age, motorcycle riding experience, income level, and motorcycle group membership were not found to have a significant impact on rider behavior. Based on these results, it is recommended to enhance training programs, enforcement measures, and awareness campaigns to promote safer riding habits among motorcycle riders.

Anahtar Kelimeler

• Motorcycle Rider Behaviors
• Kahramanmaraş
• Motorcycle Groups

Kahramanmaraş'taki Motosiklet Gruplarının Motosiklet Sürücüsü Davranışı Anketi'ne Göre İncelenmesi

Öz

Bu çalışma, Kahramanmaraş’taki motosiklet sürücülerinin trafik davranışlarını inceleyerek, kazalara etki eden temel faktörleri belirlemeyi amaçlamaktadır. Araştırma bulgularına göre, trafik hataları ile kontrol hataları arasında güçlü bir ilişki olduğu ve trafik hatalarının güvenlik ekipmanı kullanımıyla anlamlı şekilde bağlantılı olduğu tespit edilmiştir. Ayrıca, hız ihlalleri kasıtlı risk alma (akrobasi) davranışlarını artırırken, kontrol hatalarının da güvenlik ekipmanı kullanımıyla pozitif bir ilişki gösterdiği belirlenmiştir. Akrobasi eğiliminin en çok hız ihlallerinden etkilendiği, trafik hatalarının kontrol hatalarını artırdığı ve güvenlik ekipmanı kullanımının trafik hatalarıyla doğrudan ilişkili olduğu gözlenmiştir. Demografik faktörlerin (yaş, motor kullanma deneyimi, gelir seviyesi ve motosiklet grubu üyeliği) sürücü davranışları üzerinde anlamlı bir fark yaratmadığı bulunmuştur. Bu sonuçlar doğrultusunda, motosiklet sürücülerinin güvenli sürüş alışkanlıklarını geliştirmesi için eğitim programları, denetimler ve bilinçlendirme kampanyalarının artırılması önerilmektedir.

Anahtar Kelimeler

• Motosiklet Sürücü Davranışları
• Kahramanmaraş
• Motosiklet Grupları

Kaynakça

1. Charter, M., & Polonsky, M. J. (Eds.). (1999). Greener marketing: A global perspective on greener marketing practice. Greenleaf Publishing.
2. Chatzidakis, A., & Lee, M. S. W. (2013). Anti-consumption as the study of reasons against. Journal of Macromarketing, 33(3), 190–203. https://doi.org/10.1177/0276146712462892
3. Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
4. Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
5. Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
6. D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162–173. https://doi.org/10.1108/13563280610661697
7. Erbaşlar, G. (2012). Yeşil pazarlama. Mesleki Bilimler Dergisi, 1(2), 35-49.
8. Francis, T., & Hoefel, F. (2018, November 12). ‘True Gen’: Generation Z and its implications for companies. McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

9. Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast--and very different--generation of influencers. AMACOM.
10. Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629–638. https://doi.org/10.1016/j.jclepro.2016.04.122
11. Grankvist, G., & Biel, A. (2007). Predictors of purchase of eco-labelled food products: A panel study. Food Quality and Preference, 18(4), 701–708. https://doi.org/10.1016/j.foodqual.2006.11.002
12. Hwang, J., & Kim, H. (2016). Are ethical consumers happy? Effects of ethical consumers’ motivations based on virtue ethics. Journal of Business Ethics, 136(2), 269–284. https://doi.org/10.1007/s10551-016-3236-1
13. Intergovernmental Panel on Climate Change [IPCC]. (2023). Climate Change 2023: Synthesis Report. Contribution of Working Groups I, II and III to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. IPCC. https://doi.org/10.59327/IPCC/AR6-9789291691647
14. Johnstone, M.-L., & Tan, L. P. (2015). Exploring the gap between consumers’ green rhetoric and purchasing behaviour. Journal of Business Ethics, 132(2), 311–328. https://doi.org/10.1007/s10551-014-2316-3
15. Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1-2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001
16. Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528–536. https://doi.org/10.1016/j.jclepro.2013.10.062
17. Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155
18. Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: A review of the literature and an agenda for future research. Journal of the Academy of Marketing Science, 41(1), 25–41. https://doi.org/10.1007/s11747-012-0317-2
19. McKinsey & Company. (2018). The influence of ‘woke’ consumers on fashion. https://www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion
20. Naderi, I., & Steenburg, E. (2018). Me first, then the environment: Young millennials as green consumers. Young Consumers, 19(3), 280–295. https://doi.org/10.1108/YC-08-2017-00722
21. Nielsen. (2015). The sustainability imperative: New insights on consumer expectations. The Nielsen Company. https://www.nielsen.com/us/en/insights/report/2015/the-sustainability-imperative/
22. Ottman, J. A. (2011). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Berrett-Koehler Publishers. https://doi.org/10.4324/9781351278683
23. Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products. Environment: Science and Policy for Sustainable Development, 48(5), 22–36. https://doi.org/10.3200/ENVT.48.5.22-36
24. Papista, E., & Krystallis, A. (2013). Investigating the types of green consumers: A social identification perspective. Journal of Consumer Behaviour, 12(1), 51–64. https://doi.org/10.1002/cb.1424
25. Peattie, K. (1995). Environmental marketing management: Meeting the green challenge. Pitman Publishing.
26. Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment, 10(4), 187–199. https://doi.org/10.1002/bse.292
27. Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research, 8(4), 357–370. https://doi.org/10.1108/13522750510619733
28. Polonsky, M. J. (1994). An introduction to green marketing. Electronic Green Journal, 1(2). https://doi.org/10.5070/G31210177
29. Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319. https://doi.org/10.1016/j.jbusres.2011.01.016
30. Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374–381. https://doi.org/10.1016/j.chb.2017.01.058
31. Testa, F., Iraldo, F., Vaccari, A., & Ferrari, E. (2015). Why eco-labels can be effective marketing tools: Evidence from a study on Italian consumers. Business Strategy and the Environment, 24(4), 252–265. https://doi.org/10.1002/bse.1821
32. Törőcsik, M., Szűcs, K., & Kehl, D. (2014). How Generations Think: The past, present and future. Acta Oeconomica, 64(S1), 207–235.
33. Turner, A. (2015). Generation Z: Technology and social interest. The Journal of Individual Psychology, 71(2), 103–113. https://doi.org/10.1353/jip.2015.0021
34. Williams, K. C., Page, R. A., Petrosky, A. R., & Hernandez, E. H. (2010). Multi-generational marketing: Descriptions, characteristics, lifestyles, and attitudes. The Journal of Applied Business and Economics, 11(2), 21–36.
35. Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20–31. https://doi.org/10.1002/sd.394