MCLUHAN’IN MEDYA EKOLOJİSİ BAĞLAMINDA BLOGLAR: DİZÜSTÜ EDEBİYAT İLE “GERİ DÖNÜŞ” ETKİSİ

Year 2018, Volume: 26 Issue: 3, 170 - 178, 01.10.2018

Esra Bozkanat Büşra Sönmez

Abstract

Çalışmanın zeminini oluşturan Medya ekolojisi kavramı, enformasyon modelleri ve iletişim kodlarının her geçen gün gelişen teknolojilerin ve tekniklerin insan ilişkilerinin şekillenmesinde birincil rol oynadıklarını söyleyen bir medya çalışmasıdır Odyakmaz, 2005, s.183 . Enformasyon teknolojisinde yaşanan gelişmeler, kitlesel ve bireysel iletişim biçimlerinin değişmesine ve dönüşmesine olanak sağlamıştır. Bu değişim ve dönüşüm, temellerini McLuhan’ın atmış olduğu dörtlü etki Four Effects ya da Tetrad kavramını akıllara getirmektedir. Bir medya, McLuhan’ın medya ekolojisi yaklaşımıyla incelenirken, medyanın şu sorulara yanıt verilmesi beklenmektedir: Araç, neyi zenginleştirmekte, güçlendirmekte, hızlandırmakta ya da neyi mümkün kılmaktadır? Yeni araç ile hangi iletişim aracının eskide kalmış ya da bir tarafa itilmiştir? Önemini yitirmiş ve eskide kalmış araçlardan hangileri bu yeni araçla birlikte geri gelmiştir? Bu araç, potansiyelinin sınırları zorlandığında medya hangi eski medyaya geri dönmüştür?Günümüz iletişim dünyasının popüler duygu, düşünce ve bilgi paylaşım ortamı Bloglar bu bağlamda incelenmiş ve McLuhan’ın dörtlü etki yaklaşımı çerçevesinde alınan yanıtlar değerlendirilmiştir. McLuhan, dörtlü etkisi, çalışmanın son aşamasına yerleştirilen “geri dönüş” kapsamında blogların Dizüstü Edebiyat yayınlar ile geri dönmesi, ve Blogların matbaa ile buluşması olarak ortaya konmuştur.

Keywords

Medya ekolojisi, Bloglar, Dizüstü edebiyat

WEBLOGS IN THE CONTEXT OF MEDIA ECOLOGY APPROACH OF MCLUHAN: “REVERSE INTO” EFFECT WITH THE LAPTOP LITERATURE

Abstract

The concept of media ecology, is a media study asserting that ever-developing technologies and techniques in information models and communication codes play a primary role in the formation of human relations Odyakmaz, 2005, s.183 . Developments in information technology have enabled the chage and transformation in mass and individual forms of communication. This change and transformation brings to mind the notion of a Four Effects or Tetrad laid by Mc Luhan. While examining a media using the media ecology approach of McLuhan, these questions are expected to be answered: • What does the medium enhance, intensify or make possible or accelerate? • What is made obsolete or pushed aside by the new medium? • What older, obsolete mediums is brought back by the new medium? • When pushed to the limits of its potential, what earlier form does the new medium reverse into? WeBlogs are examined in this context and the results obtained are evaluated within the frame of McLuhan’s Four Effects or Tetrad approach. Although McLuhan suggests that there is no any specific way to read the tetrad as they emerge simultaneously, “Laptop Literature” publications are examined in the scope of “reverse into” process which is placed on the final point of the study

Keywords

Media ecology, Blogs, Laptop Literature

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