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PAZARLAMA BİLGİ SİSTEMİNDEKİ GELİŞMELER IŞIĞINDA TANIMLANABİLECEK YENİ ROLLER

Year 1997, , 25 - 30, 15.06.1997
https://doi.org/10.14783/maruoneri.681933

Abstract

Rapid developments in information technologies have resulted in dramatic changes in marketing information systems. Management information systems integrating all off the functions of a business have created integrated marketing information systems. It is claimed that this situation has a great impact on the roles of marketing mix. Increasing importance of marketing information system as an important part of the whole business system causes to approach traditional marketing mix in a different way. Both in technological and functional manners marketing information systems are included as a decision parameter to the traditional marketing mix.

References

  • ROWLEY Jennifer, "Markeling Information Systems" Aslib Proceedings, V.46, N.7/8, Mv-Aug. 1994, s. 186.
  • MALIZ. M., A.K.KOHL1, "Market Intellıgeımce Dissemination Across Functional Boundaries", Journal of Marketing Research, V.XXXIH, 1996, s.48-49.
  • CRAGG P.B.,N.ZINATELLİ, "The Evolution of Information Svstemsin Small Firms" Information and Management, 29, 1995, s.6-8.
  • UBBF.RT B„ I.F.WILKlNSON, "Chuos Tlıeorv and The Dynamics of Marketing Systems", Journal of the Academv of Marketing Science, V. 22,N.3, S.220.
  • BOHANHC M., V.RA.TKOVJC, B.SEMOLIC, A.POGACNIC, "Knowledge Based Forlfolio Analvsis for Project Aııalysıs", Information Management,V.28,1995, s294-295.
  • TALVINEN J.M., "Information Systems in Marketing", European Journal otMarketing,V.29, N. 1, s. 9- 10 .
  • GRFHNLEY G., "A Comment Oıı.The Commodifıcation of Marketing Kn", Journal of Markeling Management, V. 11, 1995, 667.
  • LAUDON AND LAUDON, "Business hıfomıation Systems",The Dryden Press, 1993, s.341-342.
  • LLOYD C., "hıfomıation",Marketing Business, June, 1996, s.43.
  • MOORMAN C."Organizatioııal Market hıfomıation Processes: Cultural Antecedents and New Producl Outcom", Journal Marketing Research, V.XXXİI, 1995, 319. 320.
  • HONOMICHL J.J.," Point of Vie\v:Why Marketing hıfomıation Should I la ve Top Executive Status", Journal of Adverlising Research, Nov - Dec.. 1994, s.62-63.
  • LAUDON K.C.J.P.LAUDON. "Business lnlbnnatioıı Systems", The Dryden Press, 2ııd ed. 1993, s. 344.
  • I.İJCAS İI.C., "Information Systems Concepls", 4th.Ed.Mc Gra\\ I lill. 1990. s. 156.
Year 1997, , 25 - 30, 15.06.1997
https://doi.org/10.14783/maruoneri.681933

Abstract

References

  • ROWLEY Jennifer, "Markeling Information Systems" Aslib Proceedings, V.46, N.7/8, Mv-Aug. 1994, s. 186.
  • MALIZ. M., A.K.KOHL1, "Market Intellıgeımce Dissemination Across Functional Boundaries", Journal of Marketing Research, V.XXXIH, 1996, s.48-49.
  • CRAGG P.B.,N.ZINATELLİ, "The Evolution of Information Svstemsin Small Firms" Information and Management, 29, 1995, s.6-8.
  • UBBF.RT B„ I.F.WILKlNSON, "Chuos Tlıeorv and The Dynamics of Marketing Systems", Journal of the Academv of Marketing Science, V. 22,N.3, S.220.
  • BOHANHC M., V.RA.TKOVJC, B.SEMOLIC, A.POGACNIC, "Knowledge Based Forlfolio Analvsis for Project Aııalysıs", Information Management,V.28,1995, s294-295.
  • TALVINEN J.M., "Information Systems in Marketing", European Journal otMarketing,V.29, N. 1, s. 9- 10 .
  • GRFHNLEY G., "A Comment Oıı.The Commodifıcation of Marketing Kn", Journal of Markeling Management, V. 11, 1995, 667.
  • LAUDON AND LAUDON, "Business hıfomıation Systems",The Dryden Press, 1993, s.341-342.
  • LLOYD C., "hıfomıation",Marketing Business, June, 1996, s.43.
  • MOORMAN C."Organizatioııal Market hıfomıation Processes: Cultural Antecedents and New Producl Outcom", Journal Marketing Research, V.XXXİI, 1995, 319. 320.
  • HONOMICHL J.J.," Point of Vie\v:Why Marketing hıfomıation Should I la ve Top Executive Status", Journal of Adverlising Research, Nov - Dec.. 1994, s.62-63.
  • LAUDON K.C.J.P.LAUDON. "Business lnlbnnatioıı Systems", The Dryden Press, 2ııd ed. 1993, s. 344.
  • I.İJCAS İI.C., "Information Systems Concepls", 4th.Ed.Mc Gra\\ I lill. 1990. s. 156.
There are 13 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Sabri Erdil This is me

Publication Date June 15, 1997
Published in Issue Year 1997

Cite

APA Erdil, S. (1997). PAZARLAMA BİLGİ SİSTEMİNDEKİ GELİŞMELER IŞIĞINDA TANIMLANABİLECEK YENİ ROLLER. Öneri Dergisi, 2(7), 25-30. https://doi.org/10.14783/maruoneri.681933

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