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ÖRGÜTLERİN ETİK KÜLTÜRÜ VE BEYAZ YAKALI ÇALIŞANLARIN PAZARLAMA ETİĞİ ANLAYIŞINI İRDELEYEN BİR SAHA ÇALIŞMASI

Year 2008, Volume: 8 Issue: 29, 139 - 145, 10.01.2008

Abstract

Günümüzde bir işletmenin pazarlama uygulamaları, toplumsal görünürlüğü dikkate alındığında, kamunun dikkatine çekmektedir. Etik olmayan pazarlama uygulamaları kınanmakta ve bazen de yasa koyucu tarafından takip edilebilmektedir.
İşletme yönetimleri çalışanların pazarlama uygulamaları konusunda sorumlu tutulabileceğinden, yöneticilerin, çalışanların pazarlama etiği anlayışları konusunda, bazı adımlar atmaları gerekmektedir.
Çalışmada, beyaz yakalı çalışanların etiğin toplumsal rolü, örgütün etik kültürü hakkındaki tutumları ve pazarlama etiği anlayışları incelenmiştir.
144 beyaz yakalı çalışandan elde edilen verilere göre; beyaz yakalı çalışanların pazarlama etiği anlayışları, onların, etiğin toplumsal rolü ve örgütün etik kültürü haklımdaki tutumları tarafından belirlendiği sonucuna varılmıştır.

References

  • [1] Robin, D.P. & Reidenbach, E. (1987). Social Responsibility, Ethics, and Marketing Strategy: Closing the Gaps betvveen Concept and Application. Journal of Marketing, 51 (November), 44-58.
  • [2] Singhapakdi, A.; Kraft, K.L.; Vitell, S.J. & Rallapalli, K.C. (1995) . The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers. Journal of the Academy of Marketing Science, 23(1), 49-56.
  • [3] Trevino, L.K. (1986). Ethical Decision Making in Organizations: A Person-Situation Interactionist Model. Academy of Management Review, 11 (3), 601-617.
  • [4] Andrew, M.P. (1979). On Studying Organizational Cultures. Administrative Science Quarterly. 24(4), 570- 581.
  • [5] Gordon, G.G. & Tomaso, N.D. (1992). Predicting Corporate Performance from Organizational Culture. Journal of Management Studies, 29(6), 783-798.
  • [6] Hofstede, G. (1998). Identifying Organizational Subcultures: An Empirical Approach. Journal of Management Studies, 35(1), 1-12.
  • [7] Brown, A.D. & Starkey, K. (1994). The Effect of Organizational Culture on Communication and Information. Journal of Management Studies, 31(6), 807- 828.
  • [8] Hunt, S.D.; Wood, Van R. & Chonko, L.B. (1989). Corporate Ethical Values and Organizational Commitment in Marketing. Journal of Marketing, 53(3), 79-90.
  • [9] Alchian, A. & Demsetz, H. (1972). Production, Information Costs and Economic organization. American Economic Review, 62(5), 777-795.
  • [10] Chamberlin, E.H. (1933). The Theory of Monopolistic Competition. Cambridge: Harvard University Press.
  • [11] Hunt, S. & Vitell, S. (1986). A General Theory of Marketing Ethics. Journal of Macromarketing, 6(1), 5-16.
  • [12] Mayo, M. & Marks, L. (1990). An empirical Investigation of a General Theory of Marketing Ethics. Journal of the Academy of Marketing Science, 18(2), 163-171.
  • [13] Singhapakdi, A.; Vitell, S.J.; Rallapalli, K.C. & Kraft, K.L. (1996) . The Perceived Role of Ethics and Social Responsibility: A Scale Development. Journal of Business Ethics, 15(11), 1131-1140.
  • [14] Vitell, S. & Paolillo, J. (2004). A cross-cultural study of the antecedents of the perceived role of ethics and social responsibility. Business Ethics: A European Review, 13(2/3), 185-199.
  • [15] Forsyth, D.R. (1980). A Taxonomy of Ethical Ideologies. Journal of Personality and Social Psychology, 39(1), 175- 184.
  • [16] Dubinsk, A.; Nataraajan, R. & Huang, W.Y. (2004). The Influence of Moral Philisophy on Retail Sales People’s Ethical Perceptions. The Journal of Consumer Affairs, 38(2), 297-319.
  • [17] Nunally, J. (1978). Psychometric Theory. 2nd Ed. New York:: McGraw HilI Book Company.
Year 2008, Volume: 8 Issue: 29, 139 - 145, 10.01.2008

Abstract

References

  • [1] Robin, D.P. & Reidenbach, E. (1987). Social Responsibility, Ethics, and Marketing Strategy: Closing the Gaps betvveen Concept and Application. Journal of Marketing, 51 (November), 44-58.
  • [2] Singhapakdi, A.; Kraft, K.L.; Vitell, S.J. & Rallapalli, K.C. (1995) . The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers. Journal of the Academy of Marketing Science, 23(1), 49-56.
  • [3] Trevino, L.K. (1986). Ethical Decision Making in Organizations: A Person-Situation Interactionist Model. Academy of Management Review, 11 (3), 601-617.
  • [4] Andrew, M.P. (1979). On Studying Organizational Cultures. Administrative Science Quarterly. 24(4), 570- 581.
  • [5] Gordon, G.G. & Tomaso, N.D. (1992). Predicting Corporate Performance from Organizational Culture. Journal of Management Studies, 29(6), 783-798.
  • [6] Hofstede, G. (1998). Identifying Organizational Subcultures: An Empirical Approach. Journal of Management Studies, 35(1), 1-12.
  • [7] Brown, A.D. & Starkey, K. (1994). The Effect of Organizational Culture on Communication and Information. Journal of Management Studies, 31(6), 807- 828.
  • [8] Hunt, S.D.; Wood, Van R. & Chonko, L.B. (1989). Corporate Ethical Values and Organizational Commitment in Marketing. Journal of Marketing, 53(3), 79-90.
  • [9] Alchian, A. & Demsetz, H. (1972). Production, Information Costs and Economic organization. American Economic Review, 62(5), 777-795.
  • [10] Chamberlin, E.H. (1933). The Theory of Monopolistic Competition. Cambridge: Harvard University Press.
  • [11] Hunt, S. & Vitell, S. (1986). A General Theory of Marketing Ethics. Journal of Macromarketing, 6(1), 5-16.
  • [12] Mayo, M. & Marks, L. (1990). An empirical Investigation of a General Theory of Marketing Ethics. Journal of the Academy of Marketing Science, 18(2), 163-171.
  • [13] Singhapakdi, A.; Vitell, S.J.; Rallapalli, K.C. & Kraft, K.L. (1996) . The Perceived Role of Ethics and Social Responsibility: A Scale Development. Journal of Business Ethics, 15(11), 1131-1140.
  • [14] Vitell, S. & Paolillo, J. (2004). A cross-cultural study of the antecedents of the perceived role of ethics and social responsibility. Business Ethics: A European Review, 13(2/3), 185-199.
  • [15] Forsyth, D.R. (1980). A Taxonomy of Ethical Ideologies. Journal of Personality and Social Psychology, 39(1), 175- 184.
  • [16] Dubinsk, A.; Nataraajan, R. & Huang, W.Y. (2004). The Influence of Moral Philisophy on Retail Sales People’s Ethical Perceptions. The Journal of Consumer Affairs, 38(2), 297-319.
  • [17] Nunally, J. (1978). Psychometric Theory. 2nd Ed. New York:: McGraw HilI Book Company.
There are 17 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Nevzat Demir This is me

Publication Date January 10, 2008
Published in Issue Year 2008 Volume: 8 Issue: 29

Cite

APA Demir, N. (2008). ÖRGÜTLERİN ETİK KÜLTÜRÜ VE BEYAZ YAKALI ÇALIŞANLARIN PAZARLAMA ETİĞİ ANLAYIŞINI İRDELEYEN BİR SAHA ÇALIŞMASI. Öneri Dergisi, 8(29), 139-145. https://doi.org/10.14783/maruoneri.680684

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Öneri

Marmara UniversityInstitute of Social Sciences

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

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