YAŞANANLAR MI? HATIRLANANLAR MI? DUYGUSAL YOKSUNLUK MU? EKONOMİK YOKSUNLUK MU? HANGİSİ KOMPULSİF SATIN ALMA EĞİLİMİNE DAHA FAZLA YOL AÇAR?

Year 2025, Volume: 20 Issue: 64, 601 - 627, 27.07.2025

Ayşe Karayılan , Serdar Pirtini

https://doi.org/10.14783/maruoneri.1646756

Abstract

Yaşam seyri ve kaçış teorilerinden yola çıkılarak oluşturulan bu çalışmada, çocukluk döneminde aile içerisinde yaşanan sorunlu durumların ileriki yıllarda kompulsif satın alma eğilimi özelinde nasıl istenmeyen sonuçlara yol açtığı araştırılmaktadır. Halihazırda var olan ve aile içi sorunların olumsuz etkilerine odaklanan çalışmaların aksine, bu çalışmada sorunların olumlu etkileri de hesaba katılmıştır. Çevrimiçi anket yoluyla ulaşılan 660 katılımcının verisi kullanılarak elde edilen bulgular ışığında, kompulsif satın alma eğilimine hangi faktörlerin daha fazla yol açtığına yönelik tartışmalara katkı sağlanmıştır. Analizler sonucunda ailenin çocuğa sunabildiği maddi kaynaklardan ziyade manevi kaynaklarda yaşanan yoksunluğun kompulsif satın alma eğiliminin ortaya çıkmasında büyük bir rol oynadığı ortaya çıkmıştır. Bulgular aynı zamanda gerçek hayatta yaşanan durumlara (ailede yaşanan sorunlu durumlar) kıyasla hatıraların (olumsuz geçmiş zaman perspektifi) daha önemli olduğunu ortaya çıkarmıştır.

Keywords

Kompulsif satın alma eğilimi , Yaşam seyri teorisi , Ailede yaşanan sorunlu durumlar , Ailenin çocuğa sunabildiği kaynaklar , Olumsuz geçmiş zaman perspektifi

EXPERIENCES OR MEMORIES… EMOTIONAL OR FINANCIAL DEPRIVATION… WHAT CAUSES COMPULSIVE BUYING TENDENCY MORE?

Abstract

Adapting the theories of life course and escape, this article examines how family disruptions during childhood could lead to undesirable consequences for compulsive buying tendency in the following years. Unlike previous studies that have only focused on the negative impact of family disruption on children, in this study, the positive effects have also been accounted for. The ongoing debate about which factor causes compulsive buying tendency more is discussed in light of the findings gathered using the data obtained from 660 participants via an online survey. The findings indicate that the lack of emotional resources provided by the family plays a more important role in compulsive buying tendency than financial resources. The findings also show the importance of memories (past negative time perspective) over real-life experiences (disruptive family events).

Keywords

Compulsive buying tendency , The life course theory , Disruptive family events , Family resources , Past negative time perspective

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