Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin
Year 2023,
, 23 - 28, 01.04.2023
Oscar Akouegnonhou
,
Nevin Demirbaş
,
Hakan Adanacıoğlu
Abstract
This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and Channel IV, Farmer-Wholesaler- Slaughterhouse/Butchery. Channel I appears to be the most efficient in both markets with a marketing efficiency of 2.57 in MBA markets and 1.23 in MT markets. The average marketing efficiencies are 1.25 and 0.97 in MBA and MT markets, respectively. The marketing efficiency analysis showed that MBA markets are more efficient than MT markets. To increase the marketing efficiency of farmers, MT markets should be converted into MBA markets. Facilitating transportation and access to market information are critical factors for increasing farmers' marketing efficiency.
References
- Abdullahi S, Ya’u A, Abubakar AH, Kubra H, Ya’u S (2018) Profit Margin Assessment of Sheep Marketing: A Panacea for Sustainable Small-Scale Livestock Enterprise in Gombe State, Nigeria. Jurnal Ekonomi dan Studi Pembangunan 10(1): 103-116.
- Adanacıoğlu H (2014) Tarımsal Üretimde Doğrudan Pazarlama Kavramı ve Pazarlama Etkinliği Açısından Dolaylı Pazarlama Karşılaştırılmalı Analizi: İzmir İli Urla İlçesi Balıklıova Köyü Örneği. XI. Ulusal Tarım Ekonomisi Kongresi, Samsun (3-5 Eylül).
- Adefemi OJ (2014) Structure and Performance of Goat Market in Oyo State, Nigeria. International Journal of Sales & Marketing Management Research and Development 6(4): 1-10.
- Ajala MK, Adesehinwa AOK (2007) Roles and Efficiency of Participants in Pig Marketing in Northern Part of Nigeria. Journal of Central European Agriculture 8(3): 311-326.
- Dastagiri MB, Kumar BG, Hanumanthaiah CV, Paramsivam P, Sidhu RS, Sudha M, Mandal S, Basantha S, Chand K (2012) Marketing Efficiency of India’s Horticultural Commodities under Different Supply Chains. Outlook on Agriculture 241(4): 271-278.
- Dewi NM, Paramitasari SS, Trisakti HF (2021) The Choice of Information Sources and Marketing Channel of Bali Cattle Farmers in Bali Province. Open Agriculture 6(1): 413-425.
- Dinku A, Abede B, Lemma A, Shako M (2021) Analysis of Beef Cattle Marketing Channels under Transaction Costs in Rural Ethiopia. International Journal of Agricultural Research, Innovation and Technology 11(1): 37-48.
- Erdoğan E, Adanacıoğlu H, Örmeci Kart MÇ (2016) Elma Üretiminde Pazarlama Etkinliğinin Belirlenmesi Üzerine Bir Araştırma: Isparta Senirkent İlçesi Örneği. Kahramanmaraş Sütçü Imam Üniversitesi Doğa Bilimleri Dergisi 19(2): 152-159.
- FAO, ECOWAS (Food and Agriculture Organization of the United Nations and the Economic Community of West African States) (2016) Revue des Filières Bétail/Viande & Lait et des Politiques qui les Influencent au Bénin.
- FAOSTAT (2022) FAOSTAT Database, www.fao.org/faostat. Accessed in February, 2022.
- Gangwar LS, Saran S, Kumar S (2007) Estimation of Post-Harvest Losses in Kinnow Mandarin in Punjab Using a Modified Formula. Agricultural Economics Research Review 20(347-2016-16644): 315-331.
- Gangwar LS, Singh D, Singh DB (2010) Broilers’ Supply Value Chain in the National Capital Region Delhi: A Case Study of Ghazipur Poultry Market. Agricultural Economics Research Review 23(20-10): 461-468.
- Giroh DY, Umar HY, Yakub W (2010) Structure, Conduct and Performance of Farm Gate Marketing of Natural Rubber in Edo and Delta States, Nigeria. African Journal of Agricultural Research 5(14): 1780-1783.
- Hadj E, Aboubakar T (2007) Emission radio : Marché à Bétail Autogéré de Gogounou. Voix off, https://docplayer.fr/13968235-Emission-radio-marche-a-betail-autogere-de-gogounou.html.
- Kocho T, Abebe G, Tegegne A, Gebremedhin B (2011) Marketing Value-chain of Smallholder Sheep and Goats in Crop-livestock Mixed Farming System of Alaba, Southern Ethiopia. Small Ruminant Research 96(2-3): 101-105.
- Kohls RL, Uhl NJ (1985) Marketing of Agricultural Products. 6th ed. New York: Macmillan Co., 1985, xi + pp 624.
- Longwe A, Mangisoni JH, Mloza-Banda HR, Singad D, Ferguson A, Snapp S (2010) Market Potential and Margins of Irrigated Beans: Case of Chingale Area Development Program in Southern Malawi. University of Malawi.
- Lusk JL, Tonsor GT, Schulz LL (2021) Beef and Pork Marketing Margins and Price Spreads during COVID-19. Applied Economic Perspectives and Policy 43(1): 4-23.
- Meshack SN (2015) Marketing Efficiency of Beef Cattle Value Chain in Longido and Monduli Districts in Tanzania. Master in Science of Agricultural Economics of Sokoine University of Agriculture.
- Okeke-Agulu KI, Ochelle B (2019) Cattle Marketing in Jos Metropolis of Plateau State, Nigeria. Journal of Economics and Sustainable Development 10(14): 51-54.
- Onibon P (2004) Capitalisation et Evaluation des Marches à Bétail Autogérés au Nord du Bénin: Articulation avec le Développement Local. Forum « Accès Au Marché Des Produits Agricoles » Bénin, octobre 2004.
- Pratama RCS, Supranianondo K (2017) Analysis of Marketing Efficiency of Beef Cattle on Tirto Sari Livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan. International Journal of Environmental & Agriculture Research 3(12): 2015-2018.
- Rupindo HM (2009) Assessment of Efficiency in Livestock Markets in Tanzania: the Case of Primary Livestock Markets in Morogoro Region. Master in Agricultural Economics of Sokoine University of Agriculture, Morogoro, Tanzania.
- Sikamwaya RM, Guiyu Z (2020) An Analysis of the Beef Production Industry and Marketing in Zambia. South Asian Journal of Social Studies and Economics 8(3): 46-62.
- SNV (Organisation néerlandaise de développement) (2016) Libérer le Potentiel du Pastoralisme pour Développer l’Afrique de l’Ouest. http://www.snv.org/. Accessed in August, 2021.
- Sounon AKLS, Aho E, Lesse APDA, Ickowicz A, Messad S, Lesnoff M, Houinato MRB (2019) Evaluation de la Valeur Economique Directe de l’Elevage Bovin au Nord-Bénin. International Journal of Biological and Chemical Sciences 13(1): 8-17.
- Taiye B (2018) Assessment of Cattle Marketing in Ibarapa Central and Lagelu Local Governments Areas of Oyo State, Nigeria. International Journal of Applied Research and Technology (12): 17-24.
- Turner MD, Williams OT (2002) Livestock Market Dynamics and Local Vulnerabilities in the Sahel. World Development 30(4): 683-705.
- World Bank (2021) https://data.worldbank.org/indicator/PA.NUS.FCRF?end=2019&start=2019. Accessed in September, 2021.
- Yusuf L OM, La Ode AS, Hadini H, La Ode MM (2021) Marketing Analysis of Cutted Cow in Kecamatan Konda and West Ranomeeto District Selatan Konawe. Indonesian Journal of Animal Agricultural Science 3(1): 33-39.
- Zhu J, Blagica A, Kristina K (2019) Marketing Efficiency of Beef Cattle from Sumbawa District to Lombok Island. International Journal of Recent Scientific Research 11(02): 37471-37472.
Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin
Year 2023,
, 23 - 28, 01.04.2023
Oscar Akouegnonhou
,
Nevin Demirbaş
,
Hakan Adanacıoğlu
Abstract
This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and Channel IV, Farmer-Wholesaler- Slaughterhouse/Butchery. Channel I appears to be the most efficient in both markets with a marketing efficiency of 2.57 in MBA markets and 1.23 in MT markets. The average marketing efficiencies are 1.25 and 0.97 in MBA and MT markets, respectively. The marketing efficiency analysis showed that MBA markets are more efficient than MT markets. To increase the marketing efficiency of farmers, MT markets should be converted into MBA markets. Facilitating transportation and access to market information are critical factors for increasing farmers' marketing efficiency.
References
- Abdullahi S, Ya’u A, Abubakar AH, Kubra H, Ya’u S (2018) Profit Margin Assessment of Sheep Marketing: A Panacea for Sustainable Small-Scale Livestock Enterprise in Gombe State, Nigeria. Jurnal Ekonomi dan Studi Pembangunan 10(1): 103-116.
- Adanacıoğlu H (2014) Tarımsal Üretimde Doğrudan Pazarlama Kavramı ve Pazarlama Etkinliği Açısından Dolaylı Pazarlama Karşılaştırılmalı Analizi: İzmir İli Urla İlçesi Balıklıova Köyü Örneği. XI. Ulusal Tarım Ekonomisi Kongresi, Samsun (3-5 Eylül).
- Adefemi OJ (2014) Structure and Performance of Goat Market in Oyo State, Nigeria. International Journal of Sales & Marketing Management Research and Development 6(4): 1-10.
- Ajala MK, Adesehinwa AOK (2007) Roles and Efficiency of Participants in Pig Marketing in Northern Part of Nigeria. Journal of Central European Agriculture 8(3): 311-326.
- Dastagiri MB, Kumar BG, Hanumanthaiah CV, Paramsivam P, Sidhu RS, Sudha M, Mandal S, Basantha S, Chand K (2012) Marketing Efficiency of India’s Horticultural Commodities under Different Supply Chains. Outlook on Agriculture 241(4): 271-278.
- Dewi NM, Paramitasari SS, Trisakti HF (2021) The Choice of Information Sources and Marketing Channel of Bali Cattle Farmers in Bali Province. Open Agriculture 6(1): 413-425.
- Dinku A, Abede B, Lemma A, Shako M (2021) Analysis of Beef Cattle Marketing Channels under Transaction Costs in Rural Ethiopia. International Journal of Agricultural Research, Innovation and Technology 11(1): 37-48.
- Erdoğan E, Adanacıoğlu H, Örmeci Kart MÇ (2016) Elma Üretiminde Pazarlama Etkinliğinin Belirlenmesi Üzerine Bir Araştırma: Isparta Senirkent İlçesi Örneği. Kahramanmaraş Sütçü Imam Üniversitesi Doğa Bilimleri Dergisi 19(2): 152-159.
- FAO, ECOWAS (Food and Agriculture Organization of the United Nations and the Economic Community of West African States) (2016) Revue des Filières Bétail/Viande & Lait et des Politiques qui les Influencent au Bénin.
- FAOSTAT (2022) FAOSTAT Database, www.fao.org/faostat. Accessed in February, 2022.
- Gangwar LS, Saran S, Kumar S (2007) Estimation of Post-Harvest Losses in Kinnow Mandarin in Punjab Using a Modified Formula. Agricultural Economics Research Review 20(347-2016-16644): 315-331.
- Gangwar LS, Singh D, Singh DB (2010) Broilers’ Supply Value Chain in the National Capital Region Delhi: A Case Study of Ghazipur Poultry Market. Agricultural Economics Research Review 23(20-10): 461-468.
- Giroh DY, Umar HY, Yakub W (2010) Structure, Conduct and Performance of Farm Gate Marketing of Natural Rubber in Edo and Delta States, Nigeria. African Journal of Agricultural Research 5(14): 1780-1783.
- Hadj E, Aboubakar T (2007) Emission radio : Marché à Bétail Autogéré de Gogounou. Voix off, https://docplayer.fr/13968235-Emission-radio-marche-a-betail-autogere-de-gogounou.html.
- Kocho T, Abebe G, Tegegne A, Gebremedhin B (2011) Marketing Value-chain of Smallholder Sheep and Goats in Crop-livestock Mixed Farming System of Alaba, Southern Ethiopia. Small Ruminant Research 96(2-3): 101-105.
- Kohls RL, Uhl NJ (1985) Marketing of Agricultural Products. 6th ed. New York: Macmillan Co., 1985, xi + pp 624.
- Longwe A, Mangisoni JH, Mloza-Banda HR, Singad D, Ferguson A, Snapp S (2010) Market Potential and Margins of Irrigated Beans: Case of Chingale Area Development Program in Southern Malawi. University of Malawi.
- Lusk JL, Tonsor GT, Schulz LL (2021) Beef and Pork Marketing Margins and Price Spreads during COVID-19. Applied Economic Perspectives and Policy 43(1): 4-23.
- Meshack SN (2015) Marketing Efficiency of Beef Cattle Value Chain in Longido and Monduli Districts in Tanzania. Master in Science of Agricultural Economics of Sokoine University of Agriculture.
- Okeke-Agulu KI, Ochelle B (2019) Cattle Marketing in Jos Metropolis of Plateau State, Nigeria. Journal of Economics and Sustainable Development 10(14): 51-54.
- Onibon P (2004) Capitalisation et Evaluation des Marches à Bétail Autogérés au Nord du Bénin: Articulation avec le Développement Local. Forum « Accès Au Marché Des Produits Agricoles » Bénin, octobre 2004.
- Pratama RCS, Supranianondo K (2017) Analysis of Marketing Efficiency of Beef Cattle on Tirto Sari Livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan. International Journal of Environmental & Agriculture Research 3(12): 2015-2018.
- Rupindo HM (2009) Assessment of Efficiency in Livestock Markets in Tanzania: the Case of Primary Livestock Markets in Morogoro Region. Master in Agricultural Economics of Sokoine University of Agriculture, Morogoro, Tanzania.
- Sikamwaya RM, Guiyu Z (2020) An Analysis of the Beef Production Industry and Marketing in Zambia. South Asian Journal of Social Studies and Economics 8(3): 46-62.
- SNV (Organisation néerlandaise de développement) (2016) Libérer le Potentiel du Pastoralisme pour Développer l’Afrique de l’Ouest. http://www.snv.org/. Accessed in August, 2021.
- Sounon AKLS, Aho E, Lesse APDA, Ickowicz A, Messad S, Lesnoff M, Houinato MRB (2019) Evaluation de la Valeur Economique Directe de l’Elevage Bovin au Nord-Bénin. International Journal of Biological and Chemical Sciences 13(1): 8-17.
- Taiye B (2018) Assessment of Cattle Marketing in Ibarapa Central and Lagelu Local Governments Areas of Oyo State, Nigeria. International Journal of Applied Research and Technology (12): 17-24.
- Turner MD, Williams OT (2002) Livestock Market Dynamics and Local Vulnerabilities in the Sahel. World Development 30(4): 683-705.
- World Bank (2021) https://data.worldbank.org/indicator/PA.NUS.FCRF?end=2019&start=2019. Accessed in September, 2021.
- Yusuf L OM, La Ode AS, Hadini H, La Ode MM (2021) Marketing Analysis of Cutted Cow in Kecamatan Konda and West Ranomeeto District Selatan Konawe. Indonesian Journal of Animal Agricultural Science 3(1): 33-39.
- Zhu J, Blagica A, Kristina K (2019) Marketing Efficiency of Beef Cattle from Sumbawa District to Lombok Island. International Journal of Recent Scientific Research 11(02): 37471-37472.