Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Zeynep Kıyak

doi:10.60165/metusd.1773893

EN TR

Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Abstract

This article examines the governance of location-based digital labor platforms in Turkey through the lens of Foucauldian neoliberal governmentality. It reveals how platforms reorganize labor by embedding neoliberal market logic into everyday work processes, operating as an integrated governmental dispositive that shapes behaviors, agencies, and environments of platform labor. Drawing on interviews with moto-couriers and secondary data, the study focuses on algorithmic performance strategies and state-level strategic (in)action as modes of governance, encouraging risky working conditions, individualizing risk and reinforcing market-driven conduct and precarity. The findings contribute to platform labor scholarship by foregrounding the interconnected dynamics of control, contestation, and resistance under platform capitalism, and call for greater attention to workers’ everyday experiences.

Keywords

Platform Work, Neoliberal Governmentality, Algorithmic Management, Labor Precarity, Turkey.

Supporting Institution

Fieldwork for this study was partially supported by a small research grant from Central European University as part of the author’s MA thesis project. No other specific grant funding was received from public, commercial, or non-profit sectors.

Ethical Statement

This study is based on semi-structured interviews with moto-couriers and secondary data analysis. All interviews were conducted with the informed consent of participants, who were assured anonymity and confidentiality. No personal identifiers are disclosed in the article. The research complies with standard ethical guidelines for social science research.

Thanks

I would like to thank my professor at Central European University, Prof. Michael Merlingen, whose support and feedback during the design and implementation of the fieldwork were invaluable to this article. I also owe my sincere gratitude to Prof. Şerif Onur Bahçecik at Middle East Technical University, whose constructive criticism and continuous encouragement were instrumental in revising and shaping this article into its final form. Finally, I express my deepest thanks to all the participants and interviewees of this research for sharing their stories and allowing me to glimpse parts of their lives. Without their contributions and voices, this study would not have been possible.

Türkiye’nin talep üzerine ekonomisinde neoliberal yönetimsellik ve platform kurye emeği

Abstract

Bu makale, Türkiye’de konuma dayalı dijital emek platformlarının işleyişini Foucault’nun neoliberal yönetimsellik kavramı çerçevesinde ele almaktadır. Çalışma, platformların emeği yeniden örgütlerken neoliberal piyasa mantığını gündelik iş süreçlerine nasıl yerleştirdiğini ve davranışları, öznellikleri ve çalışma ortamlarını şekillendiren bütünleşik bir yönetim aygıtı olarak nasıl işlediğini ortaya koymaktadır. Moto-kuryelerle yapılan görüşmeler ve ikincil veriler üzerinden, algoritmik performans stratejileri ile devlet politikalarının stratejik eylemsizliği, riskli çalışma koşullarını teşvik eden, riski bireyselleştiren ve piyasa odaklı güvencesizliği pekiştiren yönetim biçimleri olarak incelenmektedir. Bulgular, platform kapitalizmi altında kontrol, denetim ve direnişin ilişkisel dinamiklerini ve bu dinamiklerin işçilerin gündelik deneyimlerindeki yansımalarını öne çıkararak platform emeği araştırmalarına katkı sunmaktadır.

Keywords

Platform emeği, Neoliberal Yönetimsellik, Algoritmik Yönetim, Türkiye, emek güvencesizliği

Supporting Institution

Bu çalışmanın saha araştırması, yazarın yüksek lisans tezi projesi kapsamında Central European Üniversitesi’nden alınan küçük bir araştırma desteği ile kısmen finanse edilmiştir. Kamu, ticari veya kâr amacı gütmeyen sektörlerden başka bir özel araştırma desteği alınmamıştır.

Ethical Statement

Bu çalışma, moto-kuryelerle yapılan yarı yapılandırılmış görüşmeler ve ikincil veri analizine dayanmaktadır. Tüm görüşmeler katılımcıların bilgilendirilmiş onamı alınarak gerçekleştirilmiş, anonimlik ve gizlilikleri güvence altına alınmıştır. Makalede hiçbir kişisel kimlik bilgisi paylaşılmamıştır. Araştırma, sosyal bilimlerde geçerli standart etik ilkelere uygun olarak yürütülmüştür.

Thanks

Central European Üniversitesi’nden hocam Prof. Michael Merlingen’e, saha araştırmasının tasarlanması ve yürütülmesi sürecindeki desteği ve katkıları için teşekkür ederim. Orta Doğu Teknik Üniversitesi’nden Prof. Şerif Onur Bahçecik’e ise, yapıcı eleştirileri ve sürekli teşvikleriyle bu makaleyi gözden geçirip son haline ulaştırmamdaki katkılarından dolayı minnettarım. Son olarak, hikâyelerini paylaşarak hayatlarının bir bölümünü görmemi sağlayan tüm katılımcılara ve görüşmecilere teşekkür ederim. Onların katkıları ve sesleri olmadan bu çalışma mümkün olmazdı.

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Details

Primary Language

English

Subjects

Informal Economy, Labour, Migration and Development, Political Economy and Social Change, Political Science (Other), Labor Economics and Industrial Relations

Journal Section

Research Article

Authors

Zeynep Kıyak ^*
0009-0004-6950-6947
Türkiye

Publication Date

June 25, 2026

Submission Date

August 29, 2025

Acceptance Date

June 12, 2026

Published in Issue

Year 2026 Volume: 53 Number: 1

DOI

https://doi.org/10.60165/metusd.1773893

IZ

https://izlik.org/JA75EU45UF

APA

Kıyak, Z. (2026). Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi, 53(1), 111-142. https://doi.org/10.60165/metusd.1773893

AMA

1.Kıyak Z. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. METUSD. 2026;53(1):111-142. doi:10.60165/metusd.1773893

Chicago

Kıyak, Zeynep. 2026. “Beyond the Click: Neoliberal Governmentality and Platform Delivery Labor in Türkiye’s On-Demand Economy”. ODTÜ Gelişme Dergisi 53 (1): 111-42. https://doi.org/10.60165/metusd.1773893.

EndNote

Kıyak Z (June 1, 2026) Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi 53 1 111–142.

IEEE

[1]Z. Kıyak, “Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy”, METUSD, vol. 53, no. 1, pp. 111–142, June 2026, doi: 10.60165/metusd.1773893.

ISNAD

Kıyak, Zeynep. “Beyond the Click: Neoliberal Governmentality and Platform Delivery Labor in Türkiye’s On-Demand Economy”. ODTÜ Gelişme Dergisi 53/1 (June 1, 2026): 111-142. https://doi.org/10.60165/metusd.1773893.

JAMA

1.Kıyak Z. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. METUSD. 2026;53:111–142.

MLA

Kıyak, Zeynep. “Beyond the Click: Neoliberal Governmentality and Platform Delivery Labor in Türkiye’s On-Demand Economy”. ODTÜ Gelişme Dergisi, vol. 53, no. 1, June 2026, pp. 111-42, doi:10.60165/metusd.1773893.

Vancouver

1.Zeynep Kıyak. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. METUSD. 2026 Jun. 1;53(1):111-42. doi:10.60165/metusd.1773893

Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Abstract

Keywords

Supporting Institution

Ethical Statement

Thanks

Türkiye’nin talep üzerine ekonomisinde neoliberal yönetimsellik ve platform kurye emeği

Abstract

Keywords

Supporting Institution

Ethical Statement

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