Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Zeynep Kıyak

doi:10.60165/metusd.1773893

EN TR

Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Öz

This article examines platform governance in the context of platform delivery work in Türkiye through a Foucauldian governmentality perspective. It argues that governance operates through a set of productive power techniques embedded in everyday work processes, shaping couriers’ conduct by structuring their field of action rather than through direct coercion. Algorithmic techniques encourage couriers to internalize market rationalities, aligning behavior with platform profitability while intensifying precarious and, at times, lifethreatening working conditions. Situating these dynamics within the Turkish context, where platform delivery work has become a primary means of livelihood for many under economic instability, such governance techniques generate more severe and consequential outcomes. The article also demonstrates that recent regulatory reforms in Türkiye fail to address the governance techniques that produce such conditions. By combining a governmental perspective with a context-sensitive analysis, the article contributes to existing debates by identifying distinct power techniques shaping platform delivery work and by extending analysis beyond Global North contexts.

Anahtar Kelimeler

Algorithmic Management, Platform work, Governmentality, Platform labor, Türkiye

Destekleyen Kurum

Fieldwork for this study was partially supported by a small research grant from Central European University as part of the author’s MA thesis project. No other specific grant funding was received from public, commercial, or non-profit sectors.

Etik Beyan

This study is based on semi-structured interviews with moto-couriers and secondary data analysis. All interviews were conducted with the informed consent of participants, who were assured anonymity and confidentiality. No personal identifiers are disclosed in the article. The research complies with standard ethical guidelines for social science research.

Teşekkür

I would like to thank my professor at Central European University, Prof. Michael Merlingen, whose support and feedback during the design and implementation of the fieldwork were invaluable to this article. I also owe my sincere gratitude to Prof. Şerif Onur Bahçecik at Middle East Technical University, whose constructive criticism and continuous encouragement were instrumental in revising and shaping this article into its final form. Finally, I express my deepest thanks to all the participants and interviewees of this research for sharing their stories and allowing me to glimpse parts of their lives. Without their contributions and voices, this study would not have been possible.

Türkiye’nin talep üzerine ekonomisinde neoliberal yönetimsellik ve platform kurye emeği

Öz

Bu makale, Türkiye’de platform temelli kurye emeği bağlamında platform yönetişimini, Michel Foucault’nun yönetimsellik yaklaşımı çerçevesinde ele almaktadır. Çalışma, yönetişimin doğrudan baskı ya da zorlamadan ziyade, gündelik işleyişe içkin üretken iktidar teknikleri aracılığıyla işlediğini ileri sürmektedir. Bu süreçte kuryelerin davranışları, doğrudan kontrol veya müdahaleden ziyade, hareket alanlarının belirli biçimlerde yapılandırılması yoluyla yönlendirilmektedir. Algoritmik teknikler, kuryeleri piyasa mantığını içselleştirmeye teşvik ederek davranışlarını platformların karlılık hedefleriyle uyumlu hale getirirken, aynı zamanda güvencesiz ve kimi zaman hayati riskler barındıran çalışma koşullarını da yoğunlaştırmaktadır. Ekonomik istikrarsızlık koşullarında platform kuryeliğinin birçok kişi için temel geçim kaynağı haline geldiği Türkiye bağlamında, bu yönetişim teknikleri daha ağır ve sonuçları itibarıyla daha belirleyici etkiler üretmektedir. Makale ayrıca, Türkiye’de yakın dönemde hayata geçirilen düzenleyici reformların, bu koşulları üreten yönetişim mekanizmalarına müdahale etmekte yetersiz kaldığını göstermektedir. Yönetimsellik perspektifini bağlama duyarlı bir analizle birleştiren çalışma, platform kurye emeğini şekillendiren özgül iktidar tekniklerini görünür kılarak literatüre katkı sunmakta ve tartışmayı Küresel Kuzey odaklı yaklaşımların ötesine taşımaktadır.

Anahtar Kelimeler

Platform emeği, Türkiye, algoritmik yönetim, yönetimsellik, esnaf kurye

Destekleyen Kurum

Bu çalışmanın saha araştırması, yazarın yüksek lisans tezi projesi kapsamında Central European Üniversitesi’nden alınan küçük bir araştırma desteği ile kısmen finanse edilmiştir. Kamu, ticari veya kâr amacı gütmeyen sektörlerden başka bir özel araştırma desteği alınmamıştır.

Etik Beyan

Bu çalışma, moto-kuryelerle yapılan yarı yapılandırılmış görüşmeler ve ikincil veri analizine dayanmaktadır. Tüm görüşmeler katılımcıların bilgilendirilmiş onamı alınarak gerçekleştirilmiş, anonimlik ve gizlilikleri güvence altına alınmıştır. Makalede hiçbir kişisel kimlik bilgisi paylaşılmamıştır. Araştırma, sosyal bilimlerde geçerli standart etik ilkelere uygun olarak yürütülmüştür.

Teşekkür

Central European Üniversitesi’nden hocam Prof. Michael Merlingen’e, saha araştırmasının tasarlanması ve yürütülmesi sürecindeki desteği ve katkıları için teşekkür ederim. Orta Doğu Teknik Üniversitesi’nden Prof. Şerif Onur Bahçecik’e ise, yapıcı eleştirileri ve sürekli teşvikleriyle bu makaleyi gözden geçirip son haline ulaştırmamdaki katkılarından dolayı minnettarım. Son olarak, hikâyelerini paylaşarak hayatlarının bir bölümünü görmemi sağlayan tüm katılımcılara ve görüşmecilere teşekkür ederim. Onların katkıları ve sesleri olmadan bu çalışma mümkün olmazdı.

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Kayıt Dışı Ekonomi, İşgücü, Göç ve Gelişme, Politik İktisat ve Sosyal Değişim, Siyaset Bilimi (Diğer), Çalışma Ekonomisi ve Endüstri İlişkileri

Bölüm

Araştırma Makalesi

Yazarlar

Zeynep Kıyak ^*
0009-0004-6950-6947
Türkiye

Yayımlanma Tarihi

25 Haziran 2026

Gönderilme Tarihi

29 Ağustos 2025

Kabul Tarihi

12 Haziran 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 53 Sayı: 1

DOI

https://doi.org/10.60165/metusd.1773893

IZ

https://izlik.org/JA75EU45UF

APA

Kıyak, Z. (2026). Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi, 53(1), 111-142. https://doi.org/10.60165/metusd.1773893

AMA

1.Kıyak Z. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi. 2026;53(1):111-142. doi:10.60165/metusd.1773893

Chicago

Kıyak, Zeynep. 2026. “Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy”. ODTÜ Gelişme Dergisi 53 (1): 111-42. https://doi.org/10.60165/metusd.1773893.

EndNote

Kıyak Z (01 Haziran 2026) Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi 53 1 111–142.

IEEE

[1]Z. Kıyak, “Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy”, ODTÜ Gelişme Dergisi, c. 53, sy 1, ss. 111–142, Haz. 2026, doi: 10.60165/metusd.1773893.

ISNAD

Kıyak, Zeynep. “Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy”. ODTÜ Gelişme Dergisi 53/1 (01 Haziran 2026): 111-142. https://doi.org/10.60165/metusd.1773893.

JAMA

1.Kıyak Z. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi. 2026;53:111–142.

MLA

Kıyak, Zeynep. “Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy”. ODTÜ Gelişme Dergisi, c. 53, sy 1, Haziran 2026, ss. 111-42, doi:10.60165/metusd.1773893.

Vancouver

1.Zeynep Kıyak. Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy. ODTÜ Gelişme Dergisi. 01 Haziran 2026;53(1):111-42. doi:10.60165/metusd.1773893

Beyond the click: Neoliberal governmentality and platform delivery labor in Türkiye’s on-demand economy

Öz

Anahtar Kelimeler

Destekleyen Kurum

Etik Beyan

Teşekkür

Türkiye’nin talep üzerine ekonomisinde neoliberal yönetimsellik ve platform kurye emeği

Öz

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Destekleyen Kurum

Etik Beyan

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Birincil Dil

Konular

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