Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması

Naime Usul

doi:10.25095/mufad.756303

Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması

Abstract

Modern finans teorisine göre yatırımcılar yatırım kararlarını verirken piyasa bilgisine eksiksiz sahip olup, bu bilgiyi doğru analiz edip, sonuç olarak beklediği faydayı maksimize edecek şekilde karar verir. Bu fayda riske göre getiridir. Dolayısı ile temel varsayımı “rasyonel yatırımcılar” ve “beklenen fayda teorisi” olan bu bakış açısı, yatırımcının belli bir riske göre getirisini maksimize edecek yatırım kararını vereceğini öngörür. Davranışsal finans ise yatırımcıların getiri ve risk dışında başka faktörlerden de etkilenebileceğini, bu sebeple rasyonellikten, hem mikro seviyede birey olarak hem de makro seviyede piyasaları etkileyecek şekilde sapabileceğini savunur. Bu çalışma, irrasyonel yatırımcı davranışlarıyla ilgili literatüre genel bir bakış atıp, özellikle duygusal faktörlerin etkisine dikkat çekerek “duygu hevristiği” ve yatırım kararına olan etkisi ile ilgili yeni çalışmaları desteklemeyi hedeflemektedir. Nispeten bakir olan bu alanda, disiplinler arası bakış açısıyla, psikoloji, sosyoloji ve pazarlama gibi diğer sosyal bilimlerden de katkı alarak yeni çalışmalar yapılmasının, yatırım kararlarında duygusal faktörlerin etkisinin anlaşılması açısından faydalı olacağı öngörülmektedir.

Keywords

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Other

Authors

Naime Usul
0000-0002-8475-9887
Türkiye

Publication Date

July 5, 2020

Submission Date

September 27, 2019

Acceptance Date

December 3, 2019

Published in Issue

Year 2020 Number: 87

DOI

https://doi.org/10.25095/mufad.756303

IZ

https://izlik.org/JA36SU43DS

Cite

RIS / Bibtex

APA

Usul, N. (2020). Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe Ve Finansman Dergisi, 87, 225-238. https://doi.org/10.25095/mufad.756303

AMA

1.Usul N. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 2020;(87):225-238. doi:10.25095/mufad.756303

Chicago

Usul, Naime. 2020. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe Ve Finansman Dergisi, nos. 87: 225-38. https://doi.org/10.25095/mufad.756303.

EndNote

Usul N (July 1, 2020) Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi 87 225–238.

IEEE

[1]N. Usul, “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”, Muhasebe ve Finansman Dergisi, no. 87, pp. 225–238, July 2020, doi: 10.25095/mufad.756303.

ISNAD

Usul, Naime. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe ve Finansman Dergisi. 87 (July 1, 2020): 225-238. https://doi.org/10.25095/mufad.756303.

JAMA

1.Usul N. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 2020;:225–238.

MLA

Usul, Naime. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe Ve Finansman Dergisi, no. 87, July 2020, pp. 225-38, doi:10.25095/mufad.756303.

Vancouver

1.Naime Usul. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 2020 Jul. 1;(87):225-38. doi:10.25095/mufad.756303

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https://doi.org/10.18657/yonveek.1006168