Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması

Naime Usul

doi:10.25095/mufad.756303

Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması

Öz

Modern finans teorisine göre yatırımcılar yatırım kararlarını verirken piyasa bilgisine eksiksiz sahip olup, bu bilgiyi doğru analiz edip, sonuç olarak beklediği faydayı maksimize edecek şekilde karar verir. Bu fayda riske göre getiridir. Dolayısı ile temel varsayımı “rasyonel yatırımcılar” ve “beklenen fayda teorisi” olan bu bakış açısı, yatırımcının belli bir riske göre getirisini maksimize edecek yatırım kararını vereceğini öngörür. Davranışsal finans ise yatırımcıların getiri ve risk dışında başka faktörlerden de etkilenebileceğini, bu sebeple rasyonellikten, hem mikro seviyede birey olarak hem de makro seviyede piyasaları etkileyecek şekilde sapabileceğini savunur. Bu çalışma, irrasyonel yatırımcı davranışlarıyla ilgili literatüre genel bir bakış atıp, özellikle duygusal faktörlerin etkisine dikkat çekerek “duygu hevristiği” ve yatırım kararına olan etkisi ile ilgili yeni çalışmaları desteklemeyi hedeflemektedir. Nispeten bakir olan bu alanda, disiplinler arası bakış açısıyla, psikoloji, sosyoloji ve pazarlama gibi diğer sosyal bilimlerden de katkı alarak yeni çalışmalar yapılmasının, yatırım kararlarında duygusal faktörlerin etkisinin anlaşılması açısından faydalı olacağı öngörülmektedir.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Diğer

Yazarlar

Naime Usul
0000-0002-8475-9887
Türkiye

Yayımlanma Tarihi

5 Temmuz 2020

Gönderilme Tarihi

27 Eylül 2019

Kabul Tarihi

3 Aralık 2019

Yayımlandığı Sayı

Yıl 2020 Sayı: 87

DOI

https://doi.org/10.25095/mufad.756303

IZ

https://izlik.org/JA36SU43DS

Kaynak Göster

RIS / Bibtex

APA

Usul, N. (2020). Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi, 87, 225-238. https://doi.org/10.25095/mufad.756303

AMA

1.Usul N. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 2020;(87):225-238. doi:10.25095/mufad.756303

Chicago

Usul, Naime. 2020. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe ve Finansman Dergisi, sy 87: 225-38. https://doi.org/10.25095/mufad.756303.

EndNote

Usul N (01 Temmuz 2020) Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi 87 225–238.

IEEE

[1]N. Usul, “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”, Muhasebe ve Finansman Dergisi, sy 87, ss. 225–238, Tem. 2020, doi: 10.25095/mufad.756303.

ISNAD

Usul, Naime. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe ve Finansman Dergisi. 87 (01 Temmuz 2020): 225-238. https://doi.org/10.25095/mufad.756303.

JAMA

1.Usul N. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 2020;:225–238.

MLA

Usul, Naime. “Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması”. Muhasebe ve Finansman Dergisi, sy 87, Temmuz 2020, ss. 225-38, doi:10.25095/mufad.756303.

Vancouver

1.Naime Usul. Finansal Yatırım Kararında Duygusal Faktörlerin Rolü: Bir Literatür Taraması. Muhasebe ve Finansman Dergisi. 01 Temmuz 2020;(87):225-38. doi:10.25095/mufad.756303

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