Research Article
BibTex RIS Cite

Digital Transformation: History, Definition and Impact on Businesses

Year 2024, Volume: 12 Issue: 1, 276 - 297, 03.07.2024
https://doi.org/10.52122/nisantasisbd.1459265

Abstract

Research on digital transformation (DD) in recent years has attracted great attention from academics. Both businesses and academia agree on the significant impact of digitalization on business. Digital transformation deeply affects businesses and society with economic growth opportunities by increasing innovation, competitiveness and efficiency. Existing literature has focused on specific aspects of digital transformation but has not been able to create a comprehensive portrait of the nature and consequences of the process. Based on this, the aim of the research is to determine the clear definition of digital transformation and to create a structured framework with its stages, activities and results. This study presents a comprehensive analysis of digital transformation by integrating findings from various sources in order to provide valuable information to businesses and researchers. The findings show that although digital transformation is a well-known idea, a method for organized digital transformation of business models is missing. The study started with a discussion on why businesses should transform digitally, emphasizing the effects of transformation on businesses and the importance of strategy in this process.

References

  • Abiodun, T., Rampersad, G., & Brinkworth, R. (2022). Promoting industrial digital transformation. Journal of Computer Information Systems, 1-17.
  • Aksu, H. (2018). Dijjitopya-Dijital Dönüşüm Yolculuk Rehberi. Pusula 20 Teknoloji ve Yayıncılık A.Ş., 1. Baskı, İstanbul
  • Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, Article 106548. https:// doi.org/10.1016/j.chb.2020.106548
  • Auriga (2016). Digital Transformation: History, Present, and Future Trends. from https://auriga.com/blog/digital-transformation-history-present-and-future-trends/. (Erişim: 24.09.2023)
  • Baltacı, A. (2019). Nitel araştırma süreci: Nitel bir araştırma nasıl yapılır? Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(2), 368-388.
  • Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
  • Blanka, C., Krumay, B., & Rueckel, D. (2022). The interplay of digital transformation and employee competency: A design science approach. Technological Forecasting and Social Change, 178, 121575.
  • Bloomberg, J. (2018). Digitization, digitalization, and digital transformation: confuse them at your peril. https://www.forbes.com/sites/jasonbloomberg/2018/04/29/digitization-digitalization-and-digital-transformation-confusethem-at-your-peril/#2dd1ce842f2c.
  • Bondar, S., Hsu, J. C., Pfouga, A. & Stjepandić, J. (2017). Agile digital transformation of System-of-Systems architecture models using Zachman framework. Journal of Industrial Information Integration, 7, 33-43.
  • Boskovic, A., Primorac, D., and Kozina, G. (2019). Digital organizations and digital transformation. Economic and Social Development: Book of Proceedings, 263-269.
  • Cassetta, E., Monarca, U., Dileo, I., Di Berardino, C., & Pini, M. (2020). The relationship between digital technologies and internationalisation. Evidence from Italian SMEs. Industry and Innovation, 27(4), 311–339. https://doi.org/10.1080/ 13662716.2019.1696182
  • Chouaibi, S., Festa, G., Quaglia, R., & Rossi, M. (2022). The risky impact of digital transformation on organizational performance–evidence from Tunisia. Technological Forecasting and Social Change, 178, 121571.
  • Crossan, M. M., & Apaydin, M. (2010). A multi‐dimensional framework of organizational innovation: A systematic review of the literature. Journal of management studies, 47(6), 1154-1191.
  • Deloitte (2018). Digital enablement turning your transformation into a successful journey. .https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/Technology/IE_C_HC_campaign.pdf.
  • Demirci, O. (2023). Dijitalleşmenin Tarihi. https://boboscope.com/icerik/dijitallesmenin-tarihi. (Erişim: 21/09/2023)
  • Dittes, S., & Smolnik, S. (2019). Towards a digital work environment: the influence of collaboration and networking on employee performance within an enterprise social media platform. Journal of Business Economics, 89, 1215-1243.
  • Dong, B. (2023). A Systematic Review of the Enterprise Digital Transformation Literature and Future Outlook. Frontiers in Computing and Intelligent Systems, 3(3), 11-14.
  • Ebert, C. & Duarte, CHC. (2018). Digital transformation. IEEE Softw, 35(4),16–21. doi:10.1109/MS.2018. 2801537
  • European Commission. (2019). Digital transformation. Retrieved from https://ec.europa.eu/growth/industry/policy/digitaltransformation_en
  • Fiedler, A., Casey, C., & Fath, B. (2021). Transnational employee voice and knowledge exchange in the multinational corporation: The European Company (SE) experience. Human Relations, 74(7), 1033–1059. https://doi.org/10.1177/0018726720905351
  • Feliciano-Cestero, M. M., Ameen, N., Kotabe, M., Paul, J., & Signoret, M. (2023). Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. Journal of Business Research, 157, 113546.
  • Galindo-Martín, M., Castano-Martínez, M. & M´endez-Picazo, ˜ M. (2019). Digital transformation, digital dividends and entrepreneurship: a quantitative analysis, J. Bus. Res. 101, 522–527.
  • Gebayew, C., Hardini, I. R., Panjaitan, G. H. A., & Kurniawan, N. B. (2018, October). A systematic literature review on digital transformation. In 2018 International Conference on Information Technology Systems and Innovation (ICITSI), IEEE. 260-265,
  • Gülşen, İ. & Özdemir, Ş. (2019). Mobil Teknolojinin Perakendecilik Üzerindeki Etkileri, Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 14(2), 421-440.

DİJİTAL DÖNÜŞÜM: TARİHÇESİ, TANIMI VE İŞLETMELER ÜZERİNDEKİ ETKİSİ

Year 2024, Volume: 12 Issue: 1, 276 - 297, 03.07.2024
https://doi.org/10.52122/nisantasisbd.1459265

Abstract

Dijital dönüşüm (DD) üzerine son yıllarda yapılan araştırmalar akademisyenler tarafından büyük ilgi görmüştür. Hem işletmeler hem de akademi dijitalleşmenin iş dünyası üzerindeki önemli etkisi konusunda hemfikirdir. Dijital dönüşüm yenilikçiliği, rekabet gücünü ve verimliliği artırarak ekonomik büyüme fırsatları ile işletmeleri ve toplumu derinden etkilemektedir. Mevcut literatür dijital dönüşümün belirli yönlerine odaklanmış ancak sürecin doğası ve sonuçlarına ilişkin kapsamlı bir portre oluşturamamıştır. Buradan hareketle araştırmanın amacı dijital dönüşümün net tanımını belirlemek, aşamaları, faaliyetleri ve sonuçlarıyla yapılandırılmış bir çerçeve oluşturmaktır. Bu çalışmada işletmelere ve araştırmacılara değerli bilgiler sağlamak amacıyla çeşitli kaynaklardan elde edilen bulgular entegre edilerek dijital dönüşümün kapsamlı bir analizi sunulmaktadır. Bulgular, dijital dönüşümün iyi bilinen bir fikir olmasına rağmen iş modellerinin organize dijital dönüşümüne yönelik bir yöntemin eksik olduğunu göstermektedir. İşletmelerin neden dijital olarak dönüşmeleri gerektiğine dair bir tartışma ile başlanan çalışmada dönüşümün işletmeler üzerindeki etkileri ve bu süreçte stratejinin önemi vurgulanmıştır.

References

  • Abiodun, T., Rampersad, G., & Brinkworth, R. (2022). Promoting industrial digital transformation. Journal of Computer Information Systems, 1-17.
  • Aksu, H. (2018). Dijjitopya-Dijital Dönüşüm Yolculuk Rehberi. Pusula 20 Teknoloji ve Yayıncılık A.Ş., 1. Baskı, İstanbul
  • Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, Article 106548. https:// doi.org/10.1016/j.chb.2020.106548
  • Auriga (2016). Digital Transformation: History, Present, and Future Trends. from https://auriga.com/blog/digital-transformation-history-present-and-future-trends/. (Erişim: 24.09.2023)
  • Baltacı, A. (2019). Nitel araştırma süreci: Nitel bir araştırma nasıl yapılır? Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(2), 368-388.
  • Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
  • Blanka, C., Krumay, B., & Rueckel, D. (2022). The interplay of digital transformation and employee competency: A design science approach. Technological Forecasting and Social Change, 178, 121575.
  • Bloomberg, J. (2018). Digitization, digitalization, and digital transformation: confuse them at your peril. https://www.forbes.com/sites/jasonbloomberg/2018/04/29/digitization-digitalization-and-digital-transformation-confusethem-at-your-peril/#2dd1ce842f2c.
  • Bondar, S., Hsu, J. C., Pfouga, A. & Stjepandić, J. (2017). Agile digital transformation of System-of-Systems architecture models using Zachman framework. Journal of Industrial Information Integration, 7, 33-43.
  • Boskovic, A., Primorac, D., and Kozina, G. (2019). Digital organizations and digital transformation. Economic and Social Development: Book of Proceedings, 263-269.
  • Cassetta, E., Monarca, U., Dileo, I., Di Berardino, C., & Pini, M. (2020). The relationship between digital technologies and internationalisation. Evidence from Italian SMEs. Industry and Innovation, 27(4), 311–339. https://doi.org/10.1080/ 13662716.2019.1696182
  • Chouaibi, S., Festa, G., Quaglia, R., & Rossi, M. (2022). The risky impact of digital transformation on organizational performance–evidence from Tunisia. Technological Forecasting and Social Change, 178, 121571.
  • Crossan, M. M., & Apaydin, M. (2010). A multi‐dimensional framework of organizational innovation: A systematic review of the literature. Journal of management studies, 47(6), 1154-1191.
  • Deloitte (2018). Digital enablement turning your transformation into a successful journey. .https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/Technology/IE_C_HC_campaign.pdf.
  • Demirci, O. (2023). Dijitalleşmenin Tarihi. https://boboscope.com/icerik/dijitallesmenin-tarihi. (Erişim: 21/09/2023)
  • Dittes, S., & Smolnik, S. (2019). Towards a digital work environment: the influence of collaboration and networking on employee performance within an enterprise social media platform. Journal of Business Economics, 89, 1215-1243.
  • Dong, B. (2023). A Systematic Review of the Enterprise Digital Transformation Literature and Future Outlook. Frontiers in Computing and Intelligent Systems, 3(3), 11-14.
  • Ebert, C. & Duarte, CHC. (2018). Digital transformation. IEEE Softw, 35(4),16–21. doi:10.1109/MS.2018. 2801537
  • European Commission. (2019). Digital transformation. Retrieved from https://ec.europa.eu/growth/industry/policy/digitaltransformation_en
  • Fiedler, A., Casey, C., & Fath, B. (2021). Transnational employee voice and knowledge exchange in the multinational corporation: The European Company (SE) experience. Human Relations, 74(7), 1033–1059. https://doi.org/10.1177/0018726720905351
  • Feliciano-Cestero, M. M., Ameen, N., Kotabe, M., Paul, J., & Signoret, M. (2023). Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. Journal of Business Research, 157, 113546.
  • Galindo-Martín, M., Castano-Martínez, M. & M´endez-Picazo, ˜ M. (2019). Digital transformation, digital dividends and entrepreneurship: a quantitative analysis, J. Bus. Res. 101, 522–527.
  • Gebayew, C., Hardini, I. R., Panjaitan, G. H. A., & Kurniawan, N. B. (2018, October). A systematic literature review on digital transformation. In 2018 International Conference on Information Technology Systems and Innovation (ICITSI), IEEE. 260-265,
  • Gülşen, İ. & Özdemir, Ş. (2019). Mobil Teknolojinin Perakendecilik Üzerindeki Etkileri, Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 14(2), 421-440.
There are 24 citations in total.

Details

Primary Language Turkish
Subjects Information Systems (Other), Innovation Management
Journal Section Derleme Makale
Authors

Serap Turkyılmaz 0000-0001-9847-4164

Publication Date July 3, 2024
Submission Date March 27, 2024
Acceptance Date May 2, 2024
Published in Issue Year 2024 Volume: 12 Issue: 1

Cite

APA Turkyılmaz, S. (2024). DİJİTAL DÖNÜŞÜM: TARİHÇESİ, TANIMI VE İŞLETMELER ÜZERİNDEKİ ETKİSİ. Nişantaşı Üniversitesi Sosyal Bilimler Dergisi, 12(1), 276-297. https://doi.org/10.52122/nisantasisbd.1459265

Nişantaşı Üniversitesi kurumsal yayınıdır.