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Pazar Tabanlı Yeteneklerin İşletme Performansı Üzerindeki Etkisi: Türkiye İmalat İşletmelerinde Bir Uygulama

Year 2018, Volume: 13 Issue: 2, 1 - 22, 15.08.2018
https://doi.org/10.17153/oguiibf.393480

Abstract

Bu
çalışmanın amacı, kaynak tabanlı kuram ekseninde pazar tabanlı yetenekleri
incelemek ve bu bağlamda Türkiye imalat işletmelerinde pazar tabanlı
yeteneklerin işletme performansı üzerindeki etkilerini belirlemektir. Türkiye
imalat işletmeleri listesine bağlı olarak büyük ve orta boy imalat işletmeler
belirlenmiştir. Belirlenen bu işletmelerden, 500 işletme yöneticisine anket
yöntemi uygulanarak araştırma gerçekleştirilmiştir. Elde edilen verilerin
analizinde; SPSS 16.0 paket programından yararlanılarak analiz edilmiştir.  Oluşturulan modeli ve hipotezleri test etmek
amacıyla kısmi en küçük kareler yöntemi kullanılmıştır. Araştırmada kullanılan
ölçeklerin geçerlilikleri ve güvenilirleri test edilmiş ve daha sonara hem
ölçüm modeli hem de yapısal model SMART PLS programı yardımı ile analiz
edilmiştir. Bu çalışmanın sonucu olarak, pazar tabanlı yeteneklerin işletme
performansı üzerinde doğrudan ve pozitif etkileri olduğu görülmüştür.

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The Effect of Market Based Competence on the Business Performance: An Application in Turkish Manufacturing Business

Year 2018, Volume: 13 Issue: 2, 1 - 22, 15.08.2018
https://doi.org/10.17153/oguiibf.393480

Abstract






The main aim of
this thesis is to analyze the marketing based competences in the perspective
of research based of view and, in this context to investigate the effects of
marketing based competences on the business performance. Big and medium sized
enterprises are determined from the list of Turkish manufacturing businesses.
The research is done by survey methodology to 500 business managers from the
determined list. Analyzed using SPSS 16.0 package program. Partial least squares
method is used to test the constructed model and the hypothesis. The validity
and the reliability of the scales used in the research is tested and, they
both measurement and structural model is analyzed with SMART PLS programme.
In this study, it is found that the effect of the marketing based competences
on the business performance is direct and positive.


References

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  • Fornell C, Johnson M.,D., Anderson E., W., Cha., ve Bryant B.,E., (1996), “The American Customer Satisfaction Index: Nature,Purpose and Findings”, Journal of Marketing, 60 (4), 7-18.
  • Fornell C., ve Lacker D.,F., (1981). “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18 (1), 39-50.
  • Fornell C., (1992), “A National Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, 56 (1),.6-21.
  • Franco-Santos., M., Kennerley M., Micheli P., Martinez V., Marr B., Gray D ve Neely A., (2007). “Toward a Definition of a Business Performance Measurement System”, International Journal of Operations & Production Management, 27(8),784-801.
  • Gegez, E., (2007). Pazarlama Araştırmaları, Beta Ya.,İstanbul.
  • Götz, O., Gobbors, K., L., ve Krafft, M., (2010), Handbook of Partial Least Squares Concept, Methods and Apllications, Springer New Yok, in [Eds.Vizi, V.E.,Chin, W.W., Henzeler, J.,Wang H.], “Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach”, 691-711.
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  • Hair F., J., Back W., Babin J., ve Anderson R.,E., (2010). Multivariate Data Analysis, Seventh Edition, New Jersey, Pearson, Prentice Hall.
  • Hair F., J., Ringle C., M., ve Sarsted M., (2013). “Partial Least Squares Structural Equation Modeling: Rigorous Applications, Beter Result and Higher Acceptance”, Long Range Planning, 46 (1), 1-12.
  • Hair J., E., Ringle C., M., ve Sarstedt M., (2011). “PLS-SEM: Indeed A Silver Bullet”, Journal of Marketing Theory and Practice, 19 (2), 139-151.Harrison-Walker J., L. (2001). “The Measurement of a Market Orientation and its Impact on Business Performance”, Journal of Quality Management, 6, 139-172.Henseller J., Ringle C., Christian M., ve Sinkovics R., (2009),”The Use of Partial Least Squares Path Modeling in International Marketing”, Advances in International Marketing, 20, 277-319.
  • Hitt, M.,A., Ireland,R. D.,ve Hoskisson, R., E. (2003). Strategic Management Competitiveness and Globalization, Fifth Edition, Thomson South-Western, Publisingh.
  • Hooley G., J., Greenley G., Cudogan J.,W., ve Fahy J., (2005). “The Performance Impact of Marketing Resources”, Journal of Business Research, 58,18-27.
  • Hulland J., Chow Y., H., ve Shinyin L., (1996), “Use of Causal Model in Marketing Research: A Review”, International Journal of Research in Marketing,13, 181-197.
  • Hunt S., D., ve Morgan R.,M., (1995). “The Comparative Advantage Theory of Competition”, Journal of Marketing, 59(2),1-15.
  • Hurley R.,F., ve Hult T.,M., (1998). “Innovation, Market Orientation and Organizational Learning: An Integration and Emprical Examination”, Journal of Marketing, 62 (July),42-54.
  • Jaworski B., J., ve Kohli A., K., (1993). “Market Orientation: Antecedents and Consequences”, Journal of Marketing, 57 (July), 53-70.
  • Kohli A., K., Jaworski B., J., ve Kumar A., (1993). “MARKOR: A Measure of Market Orientation”, Journal of Marketing Research, 30 (November),476-477.
  • Kristensen K., Martensen A., ve Gronholdt L.,G., L., (1999), “Measuring the Impact of Buying Behaviour on Customer Satisfaction”, Total Quality Management, 10(4/5),.602-614.
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  • Matsuno K., Mentzer J., T. ve Özsomer A., (2002). “The Effect of Entrepreneurial Proclivity and Market Orientation on Business Performance”, Journal of Marketing, 66(3),18-32.
  • MCfarland D.,J., Hamilton D., (2006), “Adding Concextual Specificity to the Technology Acceptance Model”, Computer in Human Behaviour, 22, .427-447.
  • Mengüç B.,ve Auh S., (2006). “Creating a Firm Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness”, Journal of the Academy of Marketing Science, 34(1), 63-73.
  • Moore M., ve Fairhurst A.,, (2003), “Marketing Capabilities and Firm Performance in Fashion Retailing”, Journal of Fashion Marketing and Management, 7 (4),386-397.
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There are 75 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Ahmet Buğra Hamşıoğlu 0000-0002-4973-8773

Tülin Durukan This is me 0000-0001-5228-3274

Publication Date August 15, 2018
Submission Date February 12, 2018
Published in Issue Year 2018 Volume: 13 Issue: 2

Cite

APA Hamşıoğlu, A. B., & Durukan, T. (2018). Pazar Tabanlı Yeteneklerin İşletme Performansı Üzerindeki Etkisi: Türkiye İmalat İşletmelerinde Bir Uygulama. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 13(2), 1-22. https://doi.org/10.17153/oguiibf.393480