The Importance of Integrating Business Ethics into Business Strategy in the Omnipticon Era

Year 2023, Volume: 24 Issue: 2, 381 - 399, 10.08.2023

Onur Kazancı

https://doi.org/10.17494/ogusbd.1278579

Abstract

With the development first of traditional media and then of internet technologies and online social networks, previously "surveilling" organizations have become "also surveilled". This change in the structure of surveillance has caused businesses to attach more importance to business ethics and social responsibility practices in order to have and maintain a positive reputation (image) in the eyes of the public, albeit only with the concern of profitability. However, the realization of business ethics practices is considered as a cost factor for businesses and these practices are put on the back burner. In this study, the benefits of including business ethics in the strategic plans of businesses in order to minimize the costs of these practices while responding to the ethical expectations of the public in today's world where everyone is watching everyone (omnipticon) surveillance emerged by the developments in communication technologies are discussed.

Keywords

Omnipticon, sinopticon, panopticon, surveillance, business ethics, strategic management

Omniptikon Döneminde İş Etiğinin İşletme Stratejilerine Entegrasyonunun Önemi

Abstract

Önce geleneksel medyanın daha sonra da internet teknolojileri ve çevrim içi sosyal ağların gelişimiyle birlikte önceden “gözetleyen” kurumlar artık “aynı zamanda gözetlenen” konumuna gelmişlerdir. Bu gözetim yapısındaki değişme, işletmelerin kamuoyu nezdinde olumlu bir itibar (imaj) sahibi olabilmeleri ve bunu koruyabilmeleri için, her ne kadar sadece karlılık kaygısıyla da olsa, iş etiği ve sosyal sorumluluk uygulamalarına daha fazla öne atfetmelerine neden olmuştur. Ancak iş etiği uygulamalarının gerçekleştirilmesi işletmeler için birer maliyet unsuru olarak değerlendirilmekte ve bu uygulamalar ikinci plana atılmaktadır. Bu çalışmada, iletişim teknolojilerindeki gelişmelerin ortaya çıkardığı herkesin herkesi izlediği (omnipticon) gözetim şeklinin mevcut olduğu günümüzde, işletmelerin kamuoyunun etik beklentilerine karşılık verirken aynı zamanda bu uygulamaların doğuracağı maliyetlerin minimize edilmesi için iş etiğinin, işletmelerin stratejik planlarında yer almasının yaratacağı faydalar tartışılmıştır.

Keywords

Omniptikon, sinoptikon, panoptikon, gözetim uygulamaları, iş etiği, stratejik yönetim

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