Research Article

BUDGET MYOPIA

Volume: 16 Number: 1 February 1, 2023
  • Gunay Deniz Dursun *
EN

BUDGET MYOPIA

Abstract

Purpose- Myopia, which is defined as the inability to see clearly near and far, can be defined as the inability to determine the future projection and possible results of the enterprise in terms of business management. Budgets, which are the numerical form of the future plans of businesses, facilitate the decision-making process of the management and also help to determine new strategies. The inability to clearly see the opportunities and threats that may arise in the future for various reasons may lead to budget myopia. The aim of this research is to examine the situations that cause budget myopia in enterprises and to address the solution suggestions. Methodology- Within the scope of the research, it is planned to conceptualize budget myopia based on the concepts of business blindness and marketing myopia previously mentioned in the literature, and to determine the internal and external factors that may cause this problem. In addition, it is aimed to contribute to the literature in this field by discussing the solution suggestions for each possible cause. Findings- Business managers' focus on current income and expenditure, economic uncertainties, miscommunication between business departments, managers' vision, lack of alignment between strategic plan and budget, lack of an (effective) internal audit unit, uncontrolled growth, failure to keep up with technological transformation, failure to recognize new competitors, and lack of creative thinking are identified as factors that lead to budget myopia. Conclusion- Budget myopia causes businesses to be unable to accurately and rationally predict future revenue and expenditure forecasts. For this reason, firstly, it is necessary for the enterprise to objectively reveal its current situation and determine budget criteria in line with its strategies. An effective internal audit system is needed to manage budget monitoring and changes in forecasts.

Keywords

References

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Details

Primary Language

English

Subjects

Finance, Business Administration

Journal Section

Research Article

Authors

Gunay Deniz Dursun * This is me
0000-0002-1079-2879
Türkiye

Publication Date

February 1, 2023

Submission Date

October 29, 2022

Acceptance Date

January 15, 2023

Published in Issue

Year 2023 Volume: 16 Number: 1

APA
Dursun, G. D. (2023). BUDGET MYOPIA. PressAcademia Procedia, 16(1), 217-218. https://doi.org/10.17261/Pressacademia.2023.1697
AMA
1.Dursun GD. BUDGET MYOPIA. PAP. 2023;16(1):217-218. doi:10.17261/Pressacademia.2023.1697
Chicago
Dursun, Gunay Deniz. 2023. “BUDGET MYOPIA”. PressAcademia Procedia 16 (1): 217-18. https://doi.org/10.17261/Pressacademia.2023.1697.
EndNote
Dursun GD (February 1, 2023) BUDGET MYOPIA. PressAcademia Procedia 16 1 217–218.
IEEE
[1]G. D. Dursun, “BUDGET MYOPIA”, PAP, vol. 16, no. 1, pp. 217–218, Feb. 2023, doi: 10.17261/Pressacademia.2023.1697.
ISNAD
Dursun, Gunay Deniz. “BUDGET MYOPIA”. PressAcademia Procedia 16/1 (February 1, 2023): 217-218. https://doi.org/10.17261/Pressacademia.2023.1697.
JAMA
1.Dursun GD. BUDGET MYOPIA. PAP. 2023;16:217–218.
MLA
Dursun, Gunay Deniz. “BUDGET MYOPIA”. PressAcademia Procedia, vol. 16, no. 1, Feb. 2023, pp. 217-8, doi:10.17261/Pressacademia.2023.1697.
Vancouver
1.Gunay Deniz Dursun. BUDGET MYOPIA. PAP. 2023 Feb. 1;16(1):217-8. doi:10.17261/Pressacademia.2023.1697

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