PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH

Year 2017, , 302 - 313, 30.06.2017

Efe Gurman Keti Ventura , Haluk Soyuer

https://doi.org/10.17261/Pressacademia.2017.415

Abstract

Product Management Systems (PLM) are
systems that enable efficient management of all data related to product design,
development, production and after-sales processes. These systems should be used
as a business strategy that enables management of all data related to the
product throughout the enterprise, authorizing access to the database,
automatisation of the Bill of Materials’s (BOM) and task-based project
management. The sustainability of innovation and product development activities
can be possible with a product-oriented management approach based on the
products throughout their life cycle processes. In product-oriented management,
all activities must be related to the product and process flows which should be
updated and managed as living assets. This can be achieved with an efficient
PLM system that operates in this way which is capable to respond quickly to
customer requests and assist in the provision of value propositions that will
give them a competitive edge. Within this context, the aim of the study is to
explore PLM systems and move it beyond product development process and show how
these systems can be structured as a business management system. Accordingly,
the study is designed as an exploratory research in which a process analysis is
performed in ELTAŞ, a leading company in transformer sector in Turkey, as a
case study. As a result, PLM systems are proposed to manage the processes. It
is believed that the findings of the study will enable many businesses to be
aware of PLM processes and understand how they are designed as a business
strategy. 

Keywords

PLM, Product Lifecycle Management, Product Based Business Management, New Product Realization, ERP

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