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Keti Ventura
Prof. Dr.
EGE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication
14
Review
10
CrossRef Cited
6
14
Publication
10
Review
6
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Industrial Marketing
Customer Relationship Management
Marketing Research Methodology
Institution
EGE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Popular Publications
The Effect of Relationship Quality in B2B on Customer Loyalty
Authors:
Keti Ventura
, Arınç Küçük
Published: 2017 ,
Journal of Management and Economics
DOI: 10.18657/yonveek.307524
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
1503
0
CITED
2
FAVORITE
1503
TOTAL DOWNLOAD COUNT
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED
3
FAVORITE
2
TOTAL DOWNLOAD COUNT
2018
3
CITED
2
FAVORITE
2018
TOTAL DOWNLOAD COUNT
PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.415
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
397
0
CITED
1
FAVORITE
397
TOTAL DOWNLOAD COUNT
Determining Multi-Criteria Decisions For The Selection Of Discounted Products In Sales Promotion Activities Through Promethee Method
Authors: Ural Gökay Çiçekli,
Keti Ventura
,
Hande Bilgehan
Published: 2018 ,
Ege Academic Review
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1051
0
CITED
1
FAVORITE
1051
TOTAL DOWNLOAD COUNT
SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors:
Taner Gündoğan
,
Keti Ventura
Published: 2021 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1998
0
CITED
1
FAVORITE
1998
TOTAL DOWNLOAD COUNT
Publications
The impact of interaction, trust, anthropomorphism, and usage level of chatbots on customer satisfaction in online retailing
Authors:
Keti Ventura
,
Tuğberk Karabaşak
Published: 2024 ,
Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.1459114
FAVORITE
0
TOTAL DOWNLOAD COUNT
173
0
FAVORITE
173
TOTAL DOWNLOAD COUNT
ANALYSIS OF THE EFFECT OF DIGITAL GAMIFICATION ON BRAND ATTITUDE BY USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL 2
Authors:
Ali Erhan Zalluhoğlu
,
Keti Ventura
,
İrem Çakır
Published: 2023 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1231451
FAVORITE
1
TOTAL DOWNLOAD COUNT
1228
1
FAVORITE
1228
TOTAL DOWNLOAD COUNT
THE EFFECT OF CONSUMERS' EMOTIONS OF FEAR DEVELOPING WITH THE PERCEIVED HEALTH THREAT TOWARDS THE COVID-19 ON PROTECTION MOTIVATION AND COPING RESPONSE
Authors:
Burak Demir
,
Ayla Özhan Dedeoğlu
,
Keti Ventura
Published: 2022 ,
Ege Stratejik Araştırmalar Dergisi
DOI: 10.18354/esam.1107544
FAVORITE
1
TOTAL DOWNLOAD COUNT
461
1
FAVORITE
461
TOTAL DOWNLOAD COUNT
SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors:
Taner Gündoğan
,
Keti Ventura
Published: 2021 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
FAVORITE
1
TOTAL DOWNLOAD COUNT
1998
1
FAVORITE
1998
TOTAL DOWNLOAD COUNT
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
FAVORITE
2
TOTAL DOWNLOAD COUNT
2018
2
FAVORITE
2018
TOTAL DOWNLOAD COUNT
Determining Multi-Criteria Decisions For The Selection Of Discounted Products In Sales Promotion Activities Through Promethee Method
Authors: Ural Gökay Çiçekli,
Keti Ventura
,
Hande Bilgehan
Published: 2018 ,
Ege Academic Review
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1051
1
FAVORITE
1051
TOTAL DOWNLOAD COUNT
DEVELOPMENT AND IMPLEMENTATION OF A WEB-BASED TAILOREDCRM SOLUTION: ANACTION RESEARCH FOR A TEXTILE COMPANY IN TURKEY
Authors:
Keti Ventura
, Ural Gökay Çiçekli, Serkan Utku Öztürk
Published: 2018 ,
Textile and Apparel
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1082
0
FAVORITE
1082
TOTAL DOWNLOAD COUNT
FROM MASS CUSTOMIZATION TO PRODUCT PERSONALIZATION IN AUTOMOTIVE INDUSTRY: POTENTIALS OF INDUSTRY 4.0
Authors:
Inanc Kabasakal
, Fatma Demircan Keskin,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2017.486
FAVORITE
0
TOTAL DOWNLOAD COUNT
3149
0
FAVORITE
3149
TOTAL DOWNLOAD COUNT
PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2017.711
FAVORITE
0
TOTAL DOWNLOAD COUNT
2743
0
FAVORITE
2743
TOTAL DOWNLOAD COUNT
PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors:
İpek Kazançoğlu
,
Keti Ventura
,
Çağlar Aktepe
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
FAVORITE
1
TOTAL DOWNLOAD COUNT
5952
1
FAVORITE
5952
TOTAL DOWNLOAD COUNT
PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.415
FAVORITE
1
TOTAL DOWNLOAD COUNT
397
1
FAVORITE
397
TOTAL DOWNLOAD COUNT
The Effect of Relationship Quality in B2B on Customer Loyalty
Authors:
Keti Ventura
, Arınç Küçük
Published: 2017 ,
Journal of Management and Economics
DOI: 10.18657/yonveek.307524
FAVORITE
2
TOTAL DOWNLOAD COUNT
1503
2
FAVORITE
1503
TOTAL DOWNLOAD COUNT
DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors:
Keti Ventura
,
Ayla Dedeoglu
Published: 2013 ,
Pamukkale Journal of Sport Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
740
1
FAVORITE
740
TOTAL DOWNLOAD COUNT
TÜRK FİRMALARININ e-İŞ UYGULAMALARI: İMALAT SANAYİİNDE BİR ALAN ARAŞTIRMASI - E-BUSINESS APPLICATIONS OF TURKISH FIRMS: A FIELD RESEARCH IN MANUFACTURING INDUSTRY
Authors:
Keti Ventura
,
Haluk Soyuer
Published: 2012 ,
Oneri
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1061
0
FAVORITE
1061
TOTAL DOWNLOAD COUNT
Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Ege Academic Review
Ege Stratejik Araştırmalar Dergisi
International Journal of Economics and Administrative Studies
Journal of Management and Economics
Journal of Management Marketing and Logistics
Oneri
Pamukkale Journal of Sport Sciences
PressAcademia Procedia
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Textile and Apparel
Editorship
Ege Academic Review
Editor , Section Editor , Layout Editor , Copyeditor
Editorial Board Memberships
Ege Academic Review
Reviews
Ege Academic Review
Fiscaoeconomia
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal of Management and Economics
Pazarlama ve Pazarlama Araştırmaları Dergisi
Textile and Apparel
Yükseköğretim Dergisi
Publications
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED
3
FAVORITE
2
TOTAL DOWNLOAD COUNT
2018
3
CITED
2
FAVORITE
2018
TOTAL DOWNLOAD COUNT
PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors:
İpek Kazançoğlu
,
Keti Ventura
,
Çağlar Aktepe
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
5952
3
CITED
1
FAVORITE
5952
TOTAL DOWNLOAD COUNT
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