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Researchers
Keti Ventura
Keti Ventura
Prof. Dr.
Ege Üniversitesi
Publication
13
Review
9
CrossRef Cited
5
13
Publication
9
Review
5
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Customer Relationship Management
Marketing Research Methodology
Institution
Ege Üniversitesi
Popular Publications
The Effect of Relationship Quality in B2B on Customer Loyalty
Authors:
Keti Ventura
, Arınç Küçük
Published: 2017 ,
Journal of Management and Economics
DOI: 10.18657/yonveek.307524
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1418
0
CITED
1
FAVORITE
1418
TOTAL DOWNLOAD COUNT
Determining Multi-Criteria Decisions For The Selection Of Discounted Products In Sales Promotion Activities Through Promethee Method
Authors: Ural Gökay Çiçekli,
Keti Ventura
,
Hande Bilgehan
Published: 2018 ,
Ege Academic Review
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
934
0
CITED
1
FAVORITE
934
TOTAL DOWNLOAD COUNT
SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors:
Taner Gündoğan
,
Keti Ventura
Published: 2021 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1411
0
CITED
1
FAVORITE
1411
TOTAL DOWNLOAD COUNT
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1718
2
CITED
1
FAVORITE
1718
TOTAL DOWNLOAD COUNT
THE EFFECT OF CONSUMERS' EMOTIONS OF FEAR DEVELOPING WITH THE PERCEIVED HEALTH THREAT TOWARDS THE COVID-19 ON PROTECTION MOTIVATION AND COPING RESPONSE
Authors:
Burak Demir
,
Ayla Özhan Dedeoğlu
,
Keti Ventura
Published: 2022 ,
Ege Strategic Research Journal
DOI: 10.18354/esam.1107544
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
346
0
CITED
1
FAVORITE
346
TOTAL DOWNLOAD COUNT
Publications
ANALYSIS OF THE EFFECT OF DIGITAL GAMIFICATION ON BRAND ATTITUDE BY USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL 2
Authors:
Ali Erhan Zalluhoğlu
,
Keti Ventura
,
İrem Çakır
Published: 2023 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1231451
FAVORITE
0
TOTAL DOWNLOAD COUNT
856
0
FAVORITE
856
TOTAL DOWNLOAD COUNT
THE EFFECT OF CONSUMERS' EMOTIONS OF FEAR DEVELOPING WITH THE PERCEIVED HEALTH THREAT TOWARDS THE COVID-19 ON PROTECTION MOTIVATION AND COPING RESPONSE
Authors:
Burak Demir
,
Ayla Özhan Dedeoğlu
,
Keti Ventura
Published: 2022 ,
Ege Strategic Research Journal
DOI: 10.18354/esam.1107544
FAVORITE
1
TOTAL DOWNLOAD COUNT
346
1
FAVORITE
346
TOTAL DOWNLOAD COUNT
SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors:
Taner Gündoğan
,
Keti Ventura
Published: 2021 ,
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
FAVORITE
1
TOTAL DOWNLOAD COUNT
1411
1
FAVORITE
1411
TOTAL DOWNLOAD COUNT
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
FAVORITE
1
TOTAL DOWNLOAD COUNT
1718
1
FAVORITE
1718
TOTAL DOWNLOAD COUNT
Determining Multi-Criteria Decisions For The Selection Of Discounted Products In Sales Promotion Activities Through Promethee Method
Authors: Ural Gökay Çiçekli,
Keti Ventura
,
Hande Bilgehan
Published: 2018 ,
Ege Academic Review
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
934
1
FAVORITE
934
TOTAL DOWNLOAD COUNT
DEVELOPMENT AND IMPLEMENTATION OF A WEB-BASED TAILOREDCRM SOLUTION: ANACTION RESEARCH FOR A TEXTILE COMPANY IN TURKEY
Authors:
Keti Ventura
, Ural Gökay Çiçekli, Serkan Utku Öztürk
Published: 2018 ,
Textile and Apparel
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
990
0
FAVORITE
990
TOTAL DOWNLOAD COUNT
PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2017.711
FAVORITE
0
TOTAL DOWNLOAD COUNT
2400
0
FAVORITE
2400
TOTAL DOWNLOAD COUNT
FROM MASS CUSTOMIZATION TO PRODUCT PERSONALIZATION IN AUTOMOTIVE INDUSTRY: POTENTIALS OF INDUSTRY 4.0
Authors:
Inanc Kabasakal
, Fatma Demircan Keskin,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2017.486
FAVORITE
0
TOTAL DOWNLOAD COUNT
2645
0
FAVORITE
2645
TOTAL DOWNLOAD COUNT
PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors:
İpek Kazançoğlu
,
Keti Ventura
,
Çağlar Aktepe
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
FAVORITE
0
TOTAL DOWNLOAD COUNT
5575
0
FAVORITE
5575
TOTAL DOWNLOAD COUNT
PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman,
Keti Ventura
,
Haluk Soyuer
Published: 2017 ,
PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.415
FAVORITE
0
TOTAL DOWNLOAD COUNT
330
0
FAVORITE
330
TOTAL DOWNLOAD COUNT
The Effect of Relationship Quality in B2B on Customer Loyalty
Authors:
Keti Ventura
, Arınç Küçük
Published: 2017 ,
Journal of Management and Economics
DOI: 10.18657/yonveek.307524
FAVORITE
1
TOTAL DOWNLOAD COUNT
1418
1
FAVORITE
1418
TOTAL DOWNLOAD COUNT
DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors:
Keti Ventura
,
Ayla Dedeoglu
Published: 2013 ,
Pamukkale Journal of Sport Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
641
0
FAVORITE
641
TOTAL DOWNLOAD COUNT
TÜRK FİRMALARININ e-İŞ UYGULAMALARI: İMALAT SANAYİİNDE BİR ALAN ARAŞTIRMASI - E-BUSINESS APPLICATIONS OF TURKISH FIRMS: A FIELD RESEARCH IN MANUFACTURING INDUSTRY
Authors:
Keti Ventura
,
Haluk Soyuer
Published: 2012 ,
Oneri
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
977
0
FAVORITE
977
TOTAL DOWNLOAD COUNT
Articles published in
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Ege Academic Review
Ege Strategic Research Journal
International Journal of Economics and Administrative Studies
Journal of Management and Economics
Journal of Management Marketing and Logistics
Oneri
Pamukkale Journal of Sport Sciences
PressAcademia Procedia
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Textile and Apparel
Editorship
Ege Academic Review
Editor , Section Editor , Layout Editor , Copyeditor
Editorial Board Memberships
Ege Academic Review
Reviews
Ege Academic Review
Fiscaoeconomia
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal of Management and Economics
Pazarlama ve Pazarlama Araştırmaları Dergisi
Yükseköğretim Dergisi
Publications
INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors:
Ayşenur Efe
,
Keti Ventura
Published: 2020 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1718
2
CITED
1
FAVORITE
1718
TOTAL DOWNLOAD COUNT
PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors:
İpek Kazançoğlu
,
Keti Ventura
,
Çağlar Aktepe
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
CITED
3
FAVORITE
0
TOTAL DOWNLOAD COUNT
5575
3
CITED
0
FAVORITE
5575
TOTAL DOWNLOAD COUNT
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