THE ANTECEDENTS OF ORGANIZATIONAL AGILITY: ORGANIZATIONAL STRUCTURE, DYNAMIC CAPABILITIES AND CUSTOMER ORIENTATION

Year 2017, , 697 - 706, 30.06.2017

Pelin Kanten , Selahattin Kanten , Munevver Keceli Zuhal Zaimoglu

https://doi.org/10.17261/Pressacademia.2017.646

Abstract

This study aims to investigate some
antecedents of organizational agility. In the literature, it is seen that
studies suggest that some organizational factors provide to maintain
organizational agility. Therefore, organizational structure, dynamic capabilities
and customer orientation are considered as predictors of organizational agility
within the scope of the study. For this purpose, the data which were collected
from 176 employees in the retailing industry by the survey method were analyzed
using the structural equation modeling. The results of the study indicate that
two dimension of dynamic capabilities which are addressed as integration and
coordinating have a positive and significant effect on organizational agility.
However, organic and mechanic organizational structures have no significant
effect on organizational agility. In addition, customer orientation levels have
a positive and significant effect on organizational agility. 

 

Keywords

Organization Agility, Dynamic Capabilities, Organizational Structure, Customer Orientation

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