EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE

Year 2017, Volume: 3 Issue: 1, 174 - 189, 30.06.2017

Fatih Koc Binnaz Cinar

https://doi.org/10.17261/Pressacademia.2017.402

Abstract

The aim of this study is to examine the
relationship between investors in the stock exchange and the brokerage house in
the context of trust, involvement and loyalty variables. Besides,
another purpose of this study is to determine whether trust, involvement toward
the stock exchange and loyalty show difference according to the demographic
factors such as age, gender, marital status, educational status, duration of
being active at the stock exchange, brokerage house. In order to achieve this
purposes, the data has collected from the individuals who interested in stock
exchange in Kayseri. Total 241 questionnaires used in the analyses. The
analyses were performed using SPSS 20.0 (Statistical Package for the Social
Sciences). As a result of the analyses, it has been found
that trust and involvement toward the stock exchange
have a positive effect on loyalty. It was determined that only the level of
involvement in the stock exchange varies according to the age of the
participants. No differences were detected related to the other demographic
factors and other variables.  

Keywords

Investors, Brokerage House, Trust, Loyalty, Involvement

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