THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON AFFECTIVE COMMITMENT TO THE EMPLOYEER BRAND: ROLE OF ETHICAL CLIMATE AND ORGANIZATIONAL BASED SELF-ESTEEM

Year 2017, Volume: 3 Issue: 1, 367 - 377, 30.06.2017

Pelin Kanten , Selahattin Kanten , Merve Gozde Durmaz , Babur Mirici

https://doi.org/10.17261/Pressacademia.2017.422

Abstract

This study
aims to investigate the effect of corporate social responsibility on affective
commitment to the employer brand and the mediating roles of organizational
based self-esteem and ethical climate. Within the literature, studies suggest
that some organizational factors lead to employees’ affective commitment to the
brand levels increasing.  Therefore,
corporate social responsibility, organization based self-esteem and ethical
climate are considered as predictors’ of employees affective commitment to the
employer brand in scope of the study. For the purpose of the research, the data
which are collected from 135 employees in automotive industry by the survey
method are analyzed by using hierarchical regression analysis. According to the
results of study, it is found out that all dimensions of corporate social
responsibility which are labeled as ethical, legal, discretionary and economic
have positive and significant effect on employees affective commitment to the
employer brand. However, organizational based self-esteem and ethical climate
have positive and significant effect on employees’ affective commitment to the
employer brand. In addition, organizational based self-esteem and ethical
climate have mediating role between corporate social responsibility dimensions
and affective commitment to the employer brand.

 

Keywords

Corporate Social Responsibility, Affective Commitment to the Employer Brand, Organizational Based Self-Esteem

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