Purpose- In this research, researchers have aimed to test relations and roles between customer engagement and positive word-of-mouth intention.
Methodology- This research is a descriptive study and includes the scales of customer engagement and positive word-of-mouth intention which were translated into Turkish and also socio-economic, demographic questions and usage habits. By help of these scales, a survey was formed and applied as an online survey.
Findings- It has been found that there is a significance correlation(Sig=0,00<0.05) between customer engagement and positive word-of-mouth of intention and the output Pearson Correlation Constant was 0.44. Additionally, there are significant differences in usage habits.
Conclusion- It can be interpreted that there is a positive but weak correlation between customer engagement and positive word-of-mouth intention.
Customer engagement positive word-of-mouth intention smartphones sector smartphone ownership habits customer behaviors
Primary Language | English |
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Journal Section | Articles |
Authors | |
Publication Date | September 1, 2018 |
Published in Issue | Year 2018 Volume: 7 Issue: 1 |
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