Ebru Enginkaya profile image
Ebru Enginkaya Assoc. Prof. Dr. YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 8 Review 7 CrossRef Cited 7
8 Publication
7 Review
7 CrossRef Cited

Research Fields

Marketing Management

Institution

YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

THE FACTORS AFFECTING THE ATTITUDE OF CONSUMERS' PURCHASING PRIVATE LABELS
DOI: 10.17261/Pressacademia.2017.368
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4452

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1

4452

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR
Authors: Berker Pandir, Ebru Enginkaya
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.871
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3698

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1

3698

CONSUMER NEGATIVITY TOWARDS BRANDS: BRAND HATE OR BRAND SWITCH?
Authors: Fatih Pinarbasi, Ebru Enginkaya
Published: 2019 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2019.1070
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1841

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1

1841

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1

1491

Publications

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518

1

1238

1

1491

CONSUMER NEGATIVITY TOWARDS BRANDS: BRAND HATE OR BRAND SWITCH?
Authors: Fatih Pinarbasi, Ebru Enginkaya
Published: 2019 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2019.1070
FAVORITE 1 TOTAL DOWNLOAD COUNT 1841

1

1841

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR
Authors: Berker Pandir, Ebru Enginkaya
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.871
FAVORITE 1 TOTAL DOWNLOAD COUNT 3698

1

3698

THE FACTORS AFFECTING THE ATTITUDE OF CONSUMERS' PURCHASING PRIVATE LABELS
DOI: 10.17261/Pressacademia.2017.368
FAVORITE 1 TOTAL DOWNLOAD COUNT 4452

1

4452

Publications

1

1

1238