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Ebru Enginkaya Assoc. Prof. Dr. YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 8 Review 4 CrossRef Cited 2
8 Publication
4 Review
2 CrossRef Cited

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YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

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CONSUMER NEGATIVITY TOWARDS BRANDS: BRAND HATE OR BRAND SWITCH?
Authors: Fatih Pinarbasi, Ebru Enginkaya
Published: 2019 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2019.1070
FAVORITE 0 TOTAL DOWNLOAD COUNT 1235

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1235

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR
Authors: Berker Pandir, Ebru Enginkaya
Published: 2018 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2018.871
FAVORITE 0 TOTAL DOWNLOAD COUNT 2813

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THE FACTORS AFFECTING THE ATTITUDE OF CONSUMERS' PURCHASING PRIVATE LABELS
DOI: 10.17261/Pressacademia.2017.368
FAVORITE 0 TOTAL DOWNLOAD COUNT 3505

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3505

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