PROTOCOLS FOR RESTARTING TOURISM IN COVID-19 CONDITIONS AND DEVELOPING PANDEMIC IMMUNITY

Abstract

The purpose of the study is to provide a better understanding of the protocols for restarting tourism considered as an international prior action plan, and to present an academic output supporting the development of pandemic immunity. In this direction, the global guidelines of United Nations World Tourism Organization dated 28 May 2020 and new-normal protocols of World Travel and Tourism Council dated 29 May 2020 were translated into Turkish and subjected to content analysis. The entire analysis process, from coding to Sankey diagram creation, conducted via ATLAS.ti – v.22.1.4.0, a computer-aided qualitative data analysis software. Among the results; the role in restarting tourism and the aspects of developing pandemic immunity of implementing hygiene-oriented innovative practices even if they will require changes in the organizational chart, prioritizing coordination, communication and cooperation not only in the steps taken by the government and businesses but also by the other interested parties, making the dynamism within the internal processes brought about by the turbulent conditions efficient and standardized via the adoption of protocols establishing a specific business manner and procedure are stand out.

Keywords

• COVID-19 (novel coronavirus)
• pandemic
• crisis management
• normalization
• tourism

COVID-19 KOŞULLARINDA TURİZMİ YENİDEN BAŞLATMA PROTOKOLLERİ VE PANDEMİ BAĞIŞIKLIĞININ GELİŞTİRİLMESİ

Abstract

Çalışmanın amacı; uluslararası nitelikteki turizmi yeniden başlatma protokollerinin detaylı bir şekilde incelenerek somutlaştırılmasıdır. Böylece benzer krizlerin şok etkisini kısaltan, eyleme geçme sürecini daha etkili ve hızlı kılan bir pandemi bağışıklığının geliştirilmesine katkı sağlanması hedeflenmektedir. Bu doğrultuda, Türkçeye çevrilmiş olan Birleşmiş Milletler Dünya Turizm Örgütü’nün 28 Mayıs 2020 tarihli küresel yönergesi ile Dünya Seyahat ve Turizm Konseyi’nin 29 Mayıs 2020 tarihli yeni-normal protokolleri içerik analizine tabi tutulmuştur. Kodlama işleminden Sankey diyagramı oluşturmaya kadar tüm analiz süreci, bilgisayar destekli bir nitel veri analiz yazılımı olan ATLAS.ti – v.22.1.4.0 vasıtasıyla gerçekleştirilmiştir. Sonuçlar arasından; örgüt şemasında değişimleri gerektirecek olsa dahi hijyen odaklı inovatif uygulamaların hayata geçirilmesinin, yalnızca hükümetin ve işletmelerin değil; diğer ilgili tarafların atacağı adımlarda da koordinasyonun, iletişimin ve iş birliğinin öncelikli olarak değerlendirilmesinin, çalkantılı koşulların işletme içi süreçlerde meydana getirdiği olumsuzlukların protokollerin benimsenmesi aracılığıyla standardize edilmesinin ve verimli kılınmasının, turizmin yeniden başlatılmasındaki rolü ve pandemi bağışıklığını geliştirici yönleri ön plana çıkmaktadır.

Keywords

• COVID-19 (yeni koronavirüs)
• pandemi
• kriz yönetimi
• normalleşme
• turizm

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