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POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA

Year 2025, Issue: 67, 413 - 431

Şerif Durmuş

Abstract

Tıbbi satış mümessillerinin pozitif psikolojik sermayelerinin işe angaje olmalarına etkisinde duygusal emeklerinin aracılık rolünün incelenmesi amacıyla yapılan araştırma 301 kişi üzerinde gerçekleştirilmiştir. Araştırma kapsamında veri toplama aracı olarak anket tekniği kullanılmıştır. Ulaşılan verilerin çözümlenmesinde SPSS 25, SPSS Process makro eklentisi ve AMOS 24 programlarından yararlanılmıştır. Öncelikli olarak ölçeklerin geçerlik ve güvenirlik testleri yapılmış, sonrasında değişkenler arası ilişkiler ve hipotez testleri gerçekleştirilmiştir. Yapılan analizler sonucunda elde edilen bulgulara göre pozitif psikolojik sermayenin duygusal emek üzerinde anlamlı ve negatif yönde, duygusal emeğin işe angaje olma üzerinde anlamlı ve pozitif yönde etkili olduğu tespit edilmiştir. Pozitif psikolojik sermayenin işe angaje olma üzerinde anlamlı bir etkisinin olmadığı görülmüştür. Ayrıca pozitif psikolojik sermayenin işe angaje olma üzerindeki etkisinde duygusal emeğin dolaylı etkisinin olduğu ortaya konulmuştur. Araştırma kapsamında ele alınan değişkenlerin birbirleriyle olan ilişkilerinin araştırıldığı çalışmalara rastlanmakla birlikte değişkenler arasındaki aracılık etkisinin incelendiği bir çalışmaya rastlanmaması ve evren olarak tıbbi satış mümessillerinin ele alınması, daha sonra yapılacak araştırmalar için karşılaştırma imkânı sunmasıyla literatüre katkı sağlayacağı düşünülmektedir.

Keywords

Pozitif Psikolojik Sermaye İşe Angaje Olma Duygusal Emek.

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THE MEDIATING ROLE OF EMOTIONAL LABOR IN THE EFFECT OF POSITIVE PSYCHOLOGICAL CAPITAL ON WORK ENGAGEMENT: A STUDY ON MEDICAL SALES REPRESENTATIVES

Year 2025, Issue: 67, 413 - 431

Şerif Durmuş

Abstract

The study was conducted on 301 people to examine the mediating role of emotional labor in the effect of positive psychological capital of medical sales representatives on their work engagement. Within the scope of the research, the survey technique was used as a data collection tool. SPSS 25, SPSS Process macro add-on and AMOS 24 programs were used to analyze the obtained data. First of all, validity and reliability tests of the scales were performed, then relationships between variables and hypothesis tests were carried out. According to the findings obtained as a result of the analysis, it was determined that positive psychological capital had a significant and negative effect on emotional labor, and emotional labor had a significant and positive effect on work engagement. It was observed that positive psychological capital did not have a significant effect on work engagement. In addition, it has been revealed that emotional labor has an indirect impact on the effect of positive psychological capital on work engagement. Although there are studies that examine the relationships between the variables considered in the research, it is believed that no study has been found that examines the mediating effect between the variables and that considering medical sales representatives as the universe will provide a comparative opportunity for future studies and contribute to the literature in this regard.

Keywords

Positive Psychological Capital Work Engagement Emotional Labor.

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There are 108 citations in total.

Details

Primary Language Turkish
Subjects Human Resources Management, Organisational Behaviour, Strategy, Management and Organisational Behaviour (Other)
Journal Section Research Article
Authors

Şerif Durmuş 0000-0003-1906-5528

Early Pub Date March 4, 2025
Publication Date
Submission Date December 1, 2024
Acceptance Date January 30, 2025
Published in Issue Year 2025 Issue: 67

Cite

APA Durmuş, Ş. (2025). POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(67), 413-431. https://doi.org/10.30794/pausbed.1594443
AMA Durmuş Ş. POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA. PAUSBED. March 2025;(67):413-431. doi:10.30794/pausbed.1594443
Chicago Durmuş, Şerif. “POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 67 (March 2025): 413-31. https://doi.org/10.30794/pausbed.1594443.
EndNote Durmuş Ş (March 1, 2025) POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 67 413–431.
IEEE Ş. Durmuş, “POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA”, PAUSBED, no. 67, pp. 413–431, March 2025, doi: 10.30794/pausbed.1594443.
ISNAD Durmuş, Şerif. “POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 67 (March 2025), 413-431. https://doi.org/10.30794/pausbed.1594443.
JAMA Durmuş Ş. POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA. PAUSBED. 2025;:413–431.
MLA Durmuş, Şerif. “POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 67, 2025, pp. 413-31, doi:10.30794/pausbed.1594443.
Vancouver Durmuş Ş. POZİTİF PSİKOLOJİK SERMAYENİN İŞE ANGAJE OLMA ÜZERİNDEKİ ETKİSİNDE DUYGUSAL EMEĞİN ARACI ROLÜ: TIBBİ SATIŞ MÜMESSİLLERİ ÜZERİNE ÇALIŞMA. PAUSBED. 2025(67):413-31.
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