Money Attitude, Use of Social Networking Sites and Online Compulsive Buying Behavior

Abstract

The widespread use of the Internet in social and commercial life has led to changes in consumer behavior. Shopping has gone beyond meeting needs and has become a means of showing money and status. In this study, it is aimed to determine the differences between consumers' money attitude and online compulsive buying behavior according to demographic variables and to examine these variables according to the duration of social media use. Questionnaire technique was used in the research, and the data obtained from 414 university students were analyzed. The main result of the research is that those who give importance to the impression of power-prestige in their money attitude have a higher level of online compulsive buying behavior. In addition, it has been found that women perform more compulsive buying behavior online and as the duration of social media use increases, online compulsive buying behavior also increases.

Keywords

• Online Compulsive Buying
• Money Attitude
• Use of Social Networking Sites.

Para Tutumu, Sosyal Paylaşım Sitelerinin Kullanımı ve Online Kompulsif Satın Alma Davranışı

Abstract

İnternetin sosyal ve ticari hayatta yaygınlaşması tüketici davranışlarında değişime neden olmuş, alışveriş ihtiyaç karşılamanın ötesine geçmiş, para ve statü gösterme aracı haline gelmiştir. Bu çalışmada tüketicilerin demografik değişkenlere göre para tutumu ve online kompulsif satın alma davranışı arasındaki farklılıkları tespit etmek ve sosyal medya kullanım sürelerine göre bu değişkenleri irdelemek amaçlanmıştır. Araştırmada anket tekniği kullanılmış, 414 üniversite öğrencisinden elde edilen veriler analiz edilmiştir. Araştırmanın temel sonucu para tutumunda güç-prestij izlenimine önem verenlerin online kompulsif satın alma davranışının daha yüksek düzeyde olduğudur. Ayrıca kadınların daha fazla online kompulsif satın alma davranışı gerçekleştirdiği ve sosyal medya kullanım süresi arttıkça online kompulsif satın alma davranışının da arttığı bulgularına ulaşılmıştır.

Keywords

• Online Kompulsif Satın Alma
• Para Tutumu
• Sosyal Paylaşım Sitelerinin Kullanımı

References

1. Andreassen, C. S. (2014). Shopping addiction: an overview. Journal of Norwegian Psychological Association, 51(1), 194–209.
2. Black, D. W. (2007). A review of compulsive buying disorder. World Psychiatry: Official Journal of the World Psychiatric Association (WPA), 6(1), 14–18.
3. Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210-230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
4. Caplan, E. S. (2005). A Social Skill Account of Problematic Internet Use. Journal of communication, 55(4), 721- 736. https://doi.org/10.1111/j.1460-2466.2005.tb03019.x
5. Chang, W. L., Lai, W. H., & Chang, J. H. (2019). The Study of Relationship among Internet Addiction, Interpersonal Relationship and Money Attitude. In Proceedings of the 2019 3rd International Conference on Education and Multimedia Technology (83-88). ACM. https://doi.org/10.1145/3345120.3345170
6. Cushman, P. (1990). “Why the self is empty: toward a historically situated psychology”. American Psychologist, 45(5), 599-611. https://psycnet.apa.org/doi/10.1037/0003-066X.45.5.599
7. d'Astous, A., Maltais, J., & Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. ACR North American Advances.
8. Davis, K., & Weinstein, E. (2017). “Identity development in the digital age: an Eriksonian perspective”, in Wright, F. (Ed.), Identity, Sexuality, and Relationships among Emerging Adults in the Digital Age. IGI Global, Hershey, PA, 1-17.

9. Davis, R. A. (2001). "A Cognitive-Behavioral Model of Pathological Internet Use,". Computers in Human Behavior, 17(2), 187-195. https://doi.org/10.1016/S0747-5632(00)00041-8
10. Davis, R., Smith, S. D., & Lang, B. U. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services, 38, 118–125. https://doi.org/10.1016/j.jretconser.2017.02.011
11. DeSarbo, W. S., & Edwards, E. A. (1996). Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231-262. https://doi.org/10.1207/s15327663jcp0503_02
12. Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of social and clinical psychology, 26(3), 334-361. https://doi.org/10.1521/jscp.2007.26.3.334
13. Donnelly, E., & Kuss, D. J. (2016). Depression among users of social networking sites (SNSs): The role of SNS addiction and increased usage. Journal of Addiction and Preventive Medicine, 1(2), 107. ISSN 2474-5049
14. Erickson, E. H. (1968). Identity, youth, and crisis . (1st ed.) New York: NY: Norton.
15. Faber, R. J., & O'guinn, T. C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459-469. https://doi.org/10.1086/209315
16. Falahati, L., & Paim, L. H. (2011). A comparative study in money attitude among university students: a gendered view. Journal of American Science, 7(6), 1144-1148. ISSN: 1545-1003
17. Furnham, A., & Argyle , M. (1998). “The Psychological of Money”. London: Routledge.
18. Griffiths, M. D. (2005). A ‘components’ model of addiction within a biopsychosocial framework. . Journal of Substance use, 10(4), 191-197. https://doi.org/10.1080/14659890500114359
19. Griffiths, M. D. (2013). Social networking addiction: emerging themes and issues. Journal of Addiction Research & Therapy, 4(5), 1-2. http://dx.doi.org/10.4172/2155-6105.1000e118
20. Hafez, M. I. A. K., El Sahn, M. F., & Farrag, D. (2013). The Effect of Egyptians' Money Attitudes on Compulsive Buying with the Role of Credit Card Use. A Multidisciplinary Journal of Global Macro Trends, 2(6), 73-88.
21. He, H., Kukar-Kinney, M., & Ridgway, N. M. (2018). Compulsive buying in China: Measurement, prevalence, and online drivers. Journal of Business Research, 91, 28-39. https://doi.org/10.1016/j.jbusres.2018.05.023
22. Kang, L. J., & Lee, Y. A. (2010). A Study in Compulsive Buying Behaviors and Internet Addiction among E-Commerce Users between the Ages of 20~ 30. Journal of the Korean Home Economics Association, 48(1), 67-81. https://doi.org/10.6115/khea.2010.48.1.067
23. Karaiskos, D., Tzavellas, E., Balta, G., & Paparrigopoulos, T. (2010). Social Network Addiction : A New Clinical Disorder? European Psychiatry (25, Supplement 1:0), 855. https://doi.org/10.1016/S0924-9338(10)70846-4
24. Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251. https://doi.org/10.1016/j.bushor.2011.01.005
25. Kukar-Kinney , M., Ridgway , N. M., & Monroe , K. B. (2009). The relationship between consumers' tendencies to buy compulsively and their motivations to shop and buy on the Internet. J Retail, 85(3), 298-307. https://doi.org/10.1016/j.jretai.2009.05.002
26. Kuss, D. J., & Griffiths, M. D. (2017). Social networking sites and addiction: Ten lessons learned. International journal of environmental research and public health, 14(3), 311. https://doi.org/10.3390/ijerph14030311
27. LaRose, R., Lin, C. A., & Eastin, M. S. (2003). Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation?," . Media Psychology, 5(3), 225-253. https://doi.org/10.1207/S1532785XMEP0503_01
28. Lee, Y. J., & Park, J. (2008). The mediating role of consumer conformity in e-compulsive buying. ACR North American Advances, 35, 387-392. http://www.acrwebsite.org/volumes/13305/volumes/v35/NA-35
29. Lee, S., Park, J., & Bryan, L. S. (2016). The interplay of Internet addiction and compulsive shopping behaviors. Social Behavior and Personality: an international journal, 44(11), 1901-1912. https://doi.org/10.2224/sbp.2016.44.11.1901
30. Lejoyeux, M., Mathieu, K., Embouazza, H., Huet, F., & Lequen, V. (2007). Prevalence of compulsive buying among customers of a Parisian general store. Comprehensive psychiatry, 48(1), 42-46. https://doi.org/10.1016/j.comppsych.2006.05.005
31. Li, D., Jiang, Y., An, S., Shen, Z., & Jin, W. (2009). The influence of money attitudes on young Chinese consumers' compulsive buying. Young Consumers, 10(2), 98-109. doi 10.1108/17473610910964688
32. Livingstone, S. M., & Lunt, P. K. (1992). Predicting personal debt and debt repayment: Psychological, social and economic determinants. Journal of economic psychology, 13(1), 111-134. https://doi.org/10.1016/0167-4870(92)90055-C
33. Mueller, A., Mitchell, J. E., Crosby, R. D., Cao, L., Johnson, J., & Claes, L. (2012). Mood states preceding and following compulsive buying episodes: An ecological momentary assessment study. Psychiatry Research, 200(3), 575–580. https://doi.org/10.1016/j.psychres.2012.04.015
34. Mueller, K. W., Dreier, M., Beutel, M. E., Duven, E., Giralt, S., & Wölfling, K. (2016). A hidden type of internet addiction? Intense and addictive use of social networking sites in adolescents. Computers in Human Behavior, 55, 172-177. https://doi.org/10.1016/j.chb.2015.09.007
35. Neuner, M., Raab, G., & Reisch, L. A. (2005). Compulsive buying in maturing consumer societies: An empirical re-inquiry. Journal of economic psychology, 26(4), 509-522. https://doi.org/10.1016/j.joep.2004.08.002
36. Norum, P. S. (2008). The role of time preference and credit card usage in compulsive buying behaviour. International Journal of Consumer Studies, 32(3), 269-275. https://doi.org/10.1111/j.1470-6431.2008.00678.x
37. Otero-López, J. M., & Villardefrancos, E. (2013). Materialism and addictive buying in women: The mediating role of anxiety and depression. Psychological Reports, 113(1), 328–344. https://doi.org/10.2466/18.02.PR0.113x11z9
38. Pahlevan Sharif, S. & Yeoh, K. K. (2018). Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude. Young Consumers, 19(3), 310-327. http://dx.doi.org/10.1108/YC-10-2017-00743
39. Park, S., Kim, I., Lee, S. W., Yoo, J., Jeong, B., & Cha, M. (2015, February). (Manifestation of depression and loneliness on social networks: a case study of young adults on Facebook. In Proceedings of the 18th ACM conference on computer supported cooperative work & social computing , (557-570). ACM. https://doi.org/10.1145/2675133.2675139
40. Phau, I., & Woo, C. (2008). Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage. Marketing Intelligence & Planning, 26(5), 441-458. https://doi.org/10.1108/02634500810894307
41. Roberts, J. A. (1998). Compulsive buying among college students: an investigation of its antedecents, consequences, and implications for public policy. Journal of consumer affairs, 32(2), 295-319. https://doi.org/10.1111/j.1745-6606.1998.tb00411.x
42. Roberts, J. A., & Sepulveda , M. J. (1999). Money attitudes and compulsive buying: an exploratory investigation of the emerging consumer culture in Mexico. Journal of International Consumer Marketing, 11(4), 53-74. https://doi.org/10.1300/J046v11n04_04
43. Roberts, J. A., & Jones, E. (2001). “Money Attitudes, Credit Card Use and Compulsive Buying Among American College Students”. Journal or Consumer Affairs, Winter, 35(21), 213-240. https://doi.org/10.1111/j.1745-6606.2001.tb00111.x
44. Sharif, S. P., & Khanekharab, J. (2017). Identity confusion and materialism mediate the relationship between excessive social network site usage and online compulsive buying. Cyberpsychology, Behavior, and Social Networking, 20(8), 494–500. https://doi.org/10.1089/cyber.2017.0162
45. Spinella, M., Lester, D., & Yang, B. (2014). Compulsive buying tendencies and personal finances. Psychological Reports, 115(3), 670-674. https://doi.org/10.2466/18.02.PR0.115c27z0
46. Turel, O., & Serenko, A. (2012). The Benefits and Dangers of Enjoyment with Social Networking Websites. European Journal of Information Systems, 21, 512-528. https://doi.org/10.1057/ejis.2012.1
47. Umer, M., Attiq, S., & Jalil, H. (2018). Determinants Of Online Consumers’compulsive Buying Behavior: An Sor Approach In Sns Context. Contemporary Issues In Business & Economics (ICCIBE), 274.
48. Ventatesan, M. (1966). “Experimental Study of Consumer Behavior Conformity and Independence,”. Journal of Marketing Research, 3 (4), 384–87. https://doi.org/10.1177/002224376600300407
49. Watson, G. (1999). Disordered appetites: Addiction, compulsion, and dependence. In J. Elster (Ed.), Addiction: Entries and exits (3–28). New York, NY: Russell Sage Foundation.
50. Weinstein, A., Mezig, H., Mizrachi, S., & Lejoyeux, M. (2015). A study investigating the association between compulsive buying with measures of anxiety and obsessive–compulsive behavior among internet shoppers. Comprehensive psychiatry, 57, 46-50. https://doi.org/10.1016/j.comppsych.2014.11.003
51. Weinstein, E. (2017). “Adolescents’ differential responses to social media browsing: exploring causes and consequences for intervention”. Computers in Human Behavior, 76, 396-405. https://doi.org/10.1016/j.chb.2017.07.038
52. Williams, A. D., & Grisham, J. R. (2012). Impulsivity, emotion regulation, and mindful attentional focus in compulsive buying. Cognitive Therapy and Research, 36(5), 451–457. https://doi.org/10.1007/s10608-011-9384-9
53. Wong, J. (2010). An analysis of money attitudes: Their relationships & effects on personal needs, social identity and emotions. Journal of Leadership, Accountability and Ethics, 8(1), 57-64.
54. Xu, H., & Tan, B. C. (2012). Why do I keep checking Facebook: Effects of message characteristics on the formation of social network services addiction. Human-Computer Interactions, 1-12.
55. Yamauchi, K. T., & Templer, D. J. (1982). The development of a money attitude scale. Journal of personality assessment, 46(5), 522-528. https://doi.org/10.1207/s15327752jpa4605_14
56. Zheng, Y., Yang, X., Liu, Q., Huang, Q., & Zhou , Z. (2020). Perceived stress and online compulsive buying among women: A moderated mediation model. Computers in Human Behavior, 103, 13-20. https://doi.org/10.1016/j.chb.2019.09.012