Yeni Normal Paradigmasında Yenilik ve Ürün Tasarımı

Yıl 2012, Cilt: 1 Sayı: 10, 41 - 61, 01.12.2012

Serkan Güneş

Öz

Bu çalımanın amacı, Yeni Normal paradigması ııında, deien yenilik kavramınıgüncel i modelleri açısından incelemektir. Ekonomide konjüktürel deimeler yeni imodellerinin çıkmasına sebep olmaktadır. Baarılı olan modeller yeni paradigmadeiimlerine karı yaamlarını sürdürmektedir. Yeni normal paradigmatik bir deiimolarak yeni modellerin ortaya çıkmasına sebep olmutur. Bu balamda, öncelikle YeniNormal kavramının dinamikleri tartıılacak, ön plana çıkan üç yönetimsel modelin(Karaoke Kapitalizmi, Acayip irket ve Spagetti Organizasyonu) Yeni Normal ileuyumluluu belirlenecektir. Çalımanın ilerleyen bölümlerinde Yeni Normalin en önemlisöylemlerinden birisi olan yenilik kavramı deien doası açısından ele alınacak, ürünfarklılaması (kalite, tasarım, fonksiyoni promosyon ve edinim) için için tüketiciye yakınya da tüketiciyi de kapsayan yenilik modellerinde ürün tasarımı kavramının rolütartıılacaktır. Çalıma boyunca firmaların tasarım sınırlarının bilgi kanallarına eriim veelde edilen bilginin ürüne dönütürme ile kabiliyet açısından belirlenebilecei önesürülüp bilginin kaynaı olarak pazardaki talep ön plana çıkarılacaktır

Anahtar Kelimeler

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