Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework

Year 2019, Volume: 23 Issue: 6, 1042 - 1055, 01.12.2019

Serdar Ulubeyli Oğuzhan Kazancı Aynur Kazaz Volkan Arslan

https://doi.org/10.16984/saufenbilder.474824

Cited By: 2

Abstract

For the last decade, green buildings have created a new industry of ecological
buildings. However, this industry is still newly developing and finds limited
implementation opportunities when compared to the traditional building
industry. Therefore, for a more preferable green building industry, strategic
factors that can have significant effects on the industry should be
comprehended. Based on this argument, the present study aims (i) to identify
these factors, (ii) to determine their importance levels, and lastly (iii) to
find out their current levels of impact on the industry. To achieve this, a
questionnaire survey was conducted for the Turkish green building industry
through 32 industrial practitioners who have an official LEED Credentials. The
results obtained were evaluated via the relative importance index method. Consequently,
a total of 30 strategic factors were identified. Out of them, 28 were found to
be significant while only 16 currently have a significant impact on the
industry.

Keywords

Green building, LEED, PESTEL, relative importance index, Turkey

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