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Prioritization of Green Business Strategy Motivations in the Context of Textile SMEs Using AHP Method

Year 2023, , 477 - 502, 28.12.2023
https://doi.org/10.54733/smar.1370063

Abstract

In today's world, where environmental resources are rapidly polluted and consumed through industry, industrial developments, and the consumption habits triggered by them, it is necessary to increase actions related to environmental sustainability in businesses. In this study, which looks at sustainability from the perspective of business strategies, sustainable and green strategy practices are considered as capabilities that provide competitive advantage in the context of Natural Resource Based Theory. In this context, the aim is to investigate the important guiding motivations for increasing these practices. There are various studies in the literature on determining these factors, but there is a lack of research to determine the importance of these factors to develop accurate recommendations. In this study, the importance levels of the factors that motivate and drive SMEs in the textile sector, which continue their activities under the shadow of various environmental regulations, to prefer green and sustainable strategies were determined by the AHP method. The results indicate that managers' environmental innovativeness, awareness, moral and spiritual values, and efforts to create a green image are the factors with the highest degree of importance, while cost efficiency is the factor with the relatively lowest degree of importance.

References

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Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi

Year 2023, , 477 - 502, 28.12.2023
https://doi.org/10.54733/smar.1370063

Abstract

Çevresel kaynakların endüstri, endüstriyel gelişmeler ve bunların tetiklediği tüketim alışkanlıkları vasıtasıyla hızla kirletildiği ve tüketildiği günümüz dünyasında işletmelerde çevresel sürdürülebilirliğe ilişkin eylemlerin arttırılması gerekmektedir. Sürdürülebilirliğe işletme stratejileri perspektifinden bakan bu çalışmada sürdürülebilir ve yeşil strateji uygulamaları Doğal Kaynak Temelli Teori bağlamında rekabet avantajı sağlayan birer yetenek olarak kabul edilmektedir. Bu bağlamda amaç bu uygulamaların arttırılması yolunda önem arz eden yöneltici motivasyonların araştırılmasıdır. Literatürde bunların belirlenmesine ilişkin çeşitli araştırmalar yer almakta fakat doğru öneriler geliştirilebilmesi için bu faktörlerin önem derecelerinin tespit edilmesine yönelik araştırma eksikliği bulunmaktadır. Bu çalışmada çeşitli çevresel regülasyonların gölgesinde faaliyetlerini sürdüren tekstil sektöründeki KOBİ’ler özelinde, yeşil ve sürdürülebilir stratejiler tercih etmelerine motive eden, itici güç olan faktörlerin önem dereceleri AHP yöntemi ile belirlenmiştir. Sonuçlar yöneticilerin çevreye yönelik yenilikçiliği, farkındalığı, ahlaki ve manevi değerlerinin ve yeşil imaj oluşturma çabalarının önem derecesi en yüksek faktörler olduğuna işaret ederken, maliyet verimliliği önem derecesi görece en düşük olan faktör olarak ortaya çıkmıştır.

Ethical Statement

Bu makale, 31. Ulusal Yönetim ve Organizasyon Kongresi’nde sözlü olarak sunulan ancak tam metni yayımlanmayan “Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi” adlı bildirinin içeriği geliştirilerek ve kısmen değiştirilerek üretilmiş hâlidir. Bu çalışmada “Yükseköğretim Kurumları Bilimsel Araştırma ve Yayın Etiği Yönergesi” kapsamında uyulması belirtilen kurallara uyulmuştur.

Thanks

Çalışmada yapıcı katkılarda bulunan değerli meslektaşlarıma teşekkür ederim.

References

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  • Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836-863.
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  • Appiah, M. K., Ameko, E., Asiamah, T. A., & Duker, R. Q. (2023). Blue economy investment and sustainability of Ghana’s territorial waters: an application of structural equation modelling. International Journal of Sustainable Engineering, 1-15. https://doi.org/10.1080/19397038.2023.2195422
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  • Bilal, A., Li, X., Zhu, N., Sharma, R., & Jahanger, A. (2022). Green technology innovation, globalization, and CO2 emissions: Recent insights from the OBOR economies. Sustainability, 14(1), 236.
  • Burki, U., Ersoy, P., & Najam, U. (2019). Top management, green innovations, and the mediating effect of customer cooperation in green supply chains. Sustainability, 11(4), 1031.
  • Carvalho, N., Chaim, O., Cazarini, E., & Gerolamo, M. (2018). Manufacturing in the fourth industrial revolution: A positive prospect in sustainable manufacturing. Procedia Manufacturing, 21, 671-678.
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  • Choudhary, K., & Sangwan, K. S. (2022). Green supply chain management pressures, practices and performance: A critical literature review. Benchmarking: An International Journal, 29(5), 1393-1428.
  • Chu, S. H., Yang, H., Lee, M., & Park, S. (2017). The impact of institutional pressures on green supply chain management and firm performance: Top management roles and social capital. Sustainability, 9(5), 764.
  • Dangelico, R. M., Pujari, D., & Pontrandolfo, P. (2017). Green product innovation in manufacturing firms: A sustainability‐oriented dynamic capability perspective. Business Strategy and the Environment, 26(4), 490-506.
  • Dışişleri Bakanlığı. (t.y.). BM İklim Değişikliği Çerçeve Sözleşmesi. https://www.mfa.gov.tr/bm-iklim-degisikligi-cerceve-sozlesmesi.tr.mfa (Erişim Tarihi: 26 Kasım 2023).
  • Dinçer, H., Yüksel, S., & Martínez, L. (2022). Collaboration enhanced hybrid fuzzy decision-making approach to analyze the renewable energy investment projects. Energy Reports, 8, 377-389.
  • Esty, D. C., & Winston, A. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. John Wiley & Sons.
  • Eti, S., Dinçer, H., Gökalp, Y., Yüksel, S. & Kararoğlu, D. (2023). Identifying key issues to handle the inflation problem in the healthcare industry caused by energy prices: An evaluation with decision-making models. In U. Akkucuk (Ed.), Managing inflation and supply chain disruptions in the global economy (pp. 162-178). IGI Global.
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  • Gedik, Y. (2020). Sosyal, ekonomik ve çevresel boyutlarla sürdürülebilirlik ve sürdürülebilir kalkınma. Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi, 3(3), 196-215.
  • Ghaleb, H., Alhajlah, H. H., Bin Abdullah, A. A., Kassem, M. A., & Al-Sharafi, M. A. (2022). A scientometric analysis and systematic literature review for construction project complexity. Buildings, 12(4), 482.
  • Guang Shi, V., Lenny Koh, S. C., Baldwin, J., & Cucchiella, F. (2012). Natural resource based green supply chain management. Supply Chain Management: An International Journal, 17(1), 54-67.
  • Hameed, I., Hussain, H., & Khan, K. (2022). The role of green practices toward the green word-of-mouth using stimulus-organism-response model. Journal of Hospitality and Tourism Insights, 5(5), 1046-1061.
  • Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986-1014.
  • Hart, S. L., & Dowell, G. (2011). Invited editorial: A natural-resource-based view of the firm: Fifteen years after. Journal of Management, 37(5), 1464-1479.
  • Hu, W. Q., Jin, T., & Liu, Y. (2019). Effects of environmental regulation on the upgrading of Chinese manufacturing industry. Environmental Science and Pollution Research, 26, 27087-27099.
  • Ilyas, S., Hu, Z., & Wiwattanakornwong, K. (2020). Unleashing the role of top management and government support in green supply chain management and sustainable development goals. Environmental Science and Pollution Research, 27, 8210-8223.
  • İstanbul Hazır Giyim ve Konfeksiyon İhracatçıları Birliği. (2022). 2022 Ocak-Haziran hazırgiyim ve konfeksiyon sektörü ihracat performans değerlendirmesi raporu. https://www.ihkib.org.tr/fp-icerik/ia/d/2022/09/19/2022-2-hazirgiyim-ve-konfeksiyon-sektoru-ocak-haziran-donemsel-bilgi-notu-202209190928530680-5FCB9.pdf (Erişim Tarihi: 26 Kasım 2023).
  • Jeronimo Silvestre, W., Antunes, P., & Leal Filho, W. (2018). The corporate sustainability typology: Analysing sustainability drivers and fostering sustainability at enterprises. Technological and Economic Development of Economy, 24(2), 513-533.
  • Kaçamak, H., & Uygun, Ö. (2022). Yeşil yönetim modeli önerisi. Sürdürülebilir Çevre Dergisi, 2(2), 12-17.
  • Koren, Y., Gu, X., Badurdeen, F., & Jawahir, I. S. (2018). Sustainable living factories for next generation manufacturing. Procedia Manufacturing, 21, 26-36.
  • Menguc, B., & Ozanne, L. K. (2005). Challenges of the “green imperative”: A natural resource-based approach to the environmental orientation–business performance relationship. Journal of Business Research, 58(4), 430-438.
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There are 72 citations in total.

Details

Primary Language Turkish
Subjects Business Administration, Organisational Behaviour, Strategy
Journal Section Research Articles
Authors

Halil Yorulmaz 0000-0002-4497-323X

Publication Date December 28, 2023
Submission Date October 2, 2023
Published in Issue Year 2023

Cite

APA Yorulmaz, H. (2023). Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi. Sosyal Mucit Academic Review, 4(4), 477-502. https://doi.org/10.54733/smar.1370063