Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü

Gizem Çapar; Mustafa Kılınç; Ayla Ersan

doi:10.24010/soid.1487602

EN TR

Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü

Abstract

Araştırmada Z kuşağının sosyal medya paylaşımlarına verdiği önemin güven eğilimi aracılığıyla seyahat niyeti üzerindeki etkisini incelemek amaçlanmıştır. Bu amaçla nicel yöntem ve ilişkisel tarama deseni benimsenmiştir. Veriler anket yöntemi kullanılarak 18-27 yaş aralığındaki üniversite öğrencilerinden kolayda örnekleme yoluyla toplanmış ve kullanılır 434 anket elde edilmiştir. Yapısal eşitlik modellemesi ve aracılık analizi sonuçlarına göre Z kuşağı bireylerinin seyahat niyetinde sosyal medya paylaşımlarına verilen önem ve güven eğiliminin olumlu ve anlamlı etkisi tespit edilmiştir. Ayrıca sosyal medya paylaşımlarına verilen önemin seyahat niyeti üzerindeki etkisinde güven eğiliminin aracı rolü olduğu ortaya çıkmıştır.

Keywords

sosyal medya, güven, z kuşağı, Seyahat niyeti

Ethical Statement

İskenderun Teknik Üniversitesi Bilimsel Araştırma ve Yayın Etiği Kurulu Tarih: 30.11.2022 Karar no: 9 Toplantı no:10

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Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Gizem Çapar ^*
0000-0002-3371-2704
Türkiye

Mustafa Kılınç
0000-0003-3286-2871
Türkiye

Ayla Ersan
0009-0002-4552-1224
Türkiye

Early Pub Date

December 10, 2024

Publication Date

December 20, 2024

Submission Date

May 27, 2024

Acceptance Date

September 30, 2024

Published in Issue

Year 2024 Volume: 21 Number: 3

DOI

https://doi.org/10.24010/soid.1487602

IZ

https://izlik.org/JA52NH55BA

APA

Çapar, G., Kılınç, M., & Ersan, A. (2024). Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü. Seyahat Ve Otel İşletmeciliği Dergisi, 21(3), 557-575. https://doi.org/10.24010/soid.1487602

AMA

1.Çapar G, Kılınç M, Ersan A. Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü. SOİD. 2024;21(3):557-575. doi:10.24010/soid.1487602

Chicago

Çapar, Gizem, Mustafa Kılınç, and Ayla Ersan. 2024. “Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü”. Seyahat Ve Otel İşletmeciliği Dergisi 21 (3): 557-75. https://doi.org/10.24010/soid.1487602.

EndNote

Çapar G, Kılınç M, Ersan A (December 1, 2024) Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü. Seyahat ve Otel İşletmeciliği Dergisi 21 3 557–575.

IEEE

[1]G. Çapar, M. Kılınç, and A. Ersan, “Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü”, SOİD, vol. 21, no. 3, pp. 557–575, Dec. 2024, doi: 10.24010/soid.1487602.

ISNAD

Çapar, Gizem - Kılınç, Mustafa - Ersan, Ayla. “Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü”. Seyahat ve Otel İşletmeciliği Dergisi 21/3 (December 1, 2024): 557-575. https://doi.org/10.24010/soid.1487602.

JAMA

1.Çapar G, Kılınç M, Ersan A. Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü. SOİD. 2024;21:557–575.

MLA

Çapar, Gizem, et al. “Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü”. Seyahat Ve Otel İşletmeciliği Dergisi, vol. 21, no. 3, Dec. 2024, pp. 557-75, doi:10.24010/soid.1487602.

Vancouver

1.Gizem Çapar, Mustafa Kılınç, Ayla Ersan. Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü. SOİD. 2024 Dec. 1;21(3):557-75. doi:10.24010/soid.1487602

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Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü

The Impact of Social Media on Gen Z’s Intention to Travel: The Mediating Role of Trust

Abstract

Keywords

Z Kuşağının Seyahat Niyetinde Sosyal Medyanın Etkisi: Güvenin Aracı Rolü

Abstract

Keywords

Ethical Statement

References

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