Netnografi Yaklaşımıyla Turistlerin Etnik Restoran Deneyimlerinin İncelenmesi: Kapadokya Örneği

Serkan Yiğit; Tolgahan Doğan

doi:10.24010/soid.1530790

EN TR

Examining Tourists' Ethnic Restaurant Experiences with a Netnographic Approach: The Case of Cappadocia

Abstract

The main purpose of this study is to determine what kind of experiences ethnic restaurants in the Cappadocia region offer to tourists. The study employed netnography, a qualitative research tool. Netnographic analysis involves the examination of textual data and the exploration of online communities. The data used in the study was collected from TripAdvisor between June and August 2024. The analyses conducted in the study were based on 865 experience-oriented comments. Five factors determine tourists ethnic restaurant experiences in Cappadocia, according to content analysis. These factors are; food quality, service quality, satisfaction, intention to recommend and revisit, ambiance and atmosphere, and price and value. The research results show that tourists are satisfied with ethnic restaurants in the Cappadocia, that the food and service quality is high, and that they intend to recommend these restaurants to others and revisit them.

Keywords

Ethnic Restaurant , Experience , TripAdvisor , Netnography , Cappadocia

Netnografi Yaklaşımıyla Turistlerin Etnik Restoran Deneyimlerinin İncelenmesi: Kapadokya Örneği

Öz

Bu çalışmanın temel amacı, Kapadokya bölgesindeki etnik restoranların turistlere ne tür deneyimler sunduğunu belirlemektir. Bu amaçla çalışmada nitel araştırma yöntemlerinden netnografi yaklaşımı kullanılmıştır. Netnografik analiz, metinsel verilerin incelenmesi ve çevrimiçi toplulukların araştırılması süreçlerini içermektedir. Çalışmada kullanılan veriler, Haziran ile Ağustos 2024 tarihleri arasında TripAdvisor'dan toplanmıştır. Çalışmada gerçekleştirilen analizler 865 deneyim yönü olan yorum üzerinden yapılmıştır. Gerçekleştirilen içerik analizi sonucunda turistlerin Kapadokya bölgesindeki etnik restoran deneyimlerini etkileyen altı faktör ortaya çıkmıştır. Bu faktörler; yiyecek kalitesi, hizmet kalitesi, memnuniyet, tavsiye etme ve tekrar ziyaret niyeti, ambiyans ve atmosfer ile fiyat ve değer şeklindedir. Araştırma sonuçları, turistlerin Kapadokya bölgesindeki etnik restoranlardan memnun olduklarını, yiyecek ve hizmet kalitesinin yüksek olduğunu, bu restoranları başkalarına tavsiye etmeye ve tekrar ziyaret etmeye niyetli olduklarını göstermektedir.

Anahtar Kelimeler

Etnik restoran , deneyim , TripAdvisor , netnografi , Kapadokya

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Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Serkan Yiğit ^*
0000-0003-1284-7236
Türkiye

Tolgahan Doğan
0009-0005-5137-9908
Türkiye

Early Pub Date

December 10, 2024

Publication Date

December 20, 2024

Submission Date

August 9, 2024

Acceptance Date

October 15, 2024

Published in Issue

Year 2024 Volume: 21 Number: 3

DOI

https://doi.org/10.24010/soid.1530790

IZ

https://izlik.org/JA48AT54DH

APA

Yiğit, S., & Doğan, T. (2024). Netnografi Yaklaşımıyla Turistlerin Etnik Restoran Deneyimlerinin İncelenmesi: Kapadokya Örneği. Seyahat Ve Otel İşletmeciliği Dergisi, 21(3), 615-629. https://doi.org/10.24010/soid.1530790

Cited By

Kutsal Mekânlarda Ziyaretçi Deneyimi: Kasımiye Medresesi ve Deyrulzafaran Manastırı Örneği

Güncel Turizm Araştırmaları Dergisi

https://doi.org/10.32572/guntad.1636509

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