Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü

Faruk Yüksel

doi:10.24010/soid.1895233

TR EN

Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü

Abstract

Gıda ambalajı sektöründeki büyüme, tüketici davranışlarının çevresel sürdürülebilirlik açısından yeniden değerlendirilmesini gerekli kılmaktadır. Bu çalışmada, Amaca Yönelik Davranış Modeli (AYDM), çevresel kaygı ve ambalaj çekiciliği değişkenleriyle genişletilerek Türkiye’de ambalajlı gıda tüketen 505 bireyden elde edilen veriler PLS-SEM yöntemiyle analiz edilmiştir. Bulgular, öngörülen pozitif/negatif duyguların ve davranışa yönelik tutumun sürdürülebilir ambalajlı ürünlere yönelik arzuyu olumlu etkilediğini; çevresel kaygının tüm bilişsel ve duygusal öncüller üzerinde anlamlı rol oynadığını göstermektedir. Arzu, davranışsal niyetin en güçlü belirleyicisidir. Ayrıca, ambalaj çekiciliğinin düzenleyici rolü anlamlı bulunurken, sübjektif normun etkisi anlamlı bulunmamıştır.

Keywords

Amaca Yönelik Davranış Modeli, Çevresel Kaygı, Sürdürülebilir Gıda Ambalajı, Ambalaj Çekiciliği.

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Turkish

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Tourism (Other)

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Research Article

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Faruk Yüksel ^*
0000-0002-4724-0007
Türkiye

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June 24, 2026

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February 22, 2026

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May 31, 2026

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Year 2026 Number: Advanced Online Publication

DOI

https://doi.org/10.24010/soid.1895233

IZ

https://izlik.org/JA22EJ47UC

APA

Yüksel, F. (2026). Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü. Seyahat Ve Otel İşletmeciliği Dergisi, Advanced Online Publication, 558-588. https://doi.org/10.24010/soid.1895233

AMA

1.Yüksel F. Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü. SOİD. 2026;(Advanced Online Publication):558-588. doi:10.24010/soid.1895233

Chicago

Yüksel, Faruk. 2026. “Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü”. Seyahat Ve Otel İşletmeciliği Dergisi, no. Advanced Online Publication: 558-88. https://doi.org/10.24010/soid.1895233.

EndNote

Yüksel F (June 1, 2026) Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü. Seyahat ve Otel İşletmeciliği Dergisi Advanced Online Publication 558–588.

IEEE

[1]F. Yüksel, “Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü”, SOİD, no. Advanced Online Publication, pp. 558–588, June 2026, doi: 10.24010/soid.1895233.

ISNAD

Yüksel, Faruk. “Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü”. Seyahat ve Otel İşletmeciliği Dergisi. Advanced Online Publication (June 1, 2026): 558-588. https://doi.org/10.24010/soid.1895233.

JAMA

1.Yüksel F. Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü. SOİD. 2026;:558–588.

MLA

Yüksel, Faruk. “Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü”. Seyahat Ve Otel İşletmeciliği Dergisi, no. Advanced Online Publication, June 2026, pp. 558-8, doi:10.24010/soid.1895233.

Vancouver

1.Faruk Yüksel. Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü. SOİD. 2026 Jun. 1;(Advanced Online Publication):558-8. doi:10.24010/soid.1895233

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Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü

Çevresel Kaygının Sürdürülebilir Gıda Ambalajına Yönelik Tutumlara Etkisi: Ambalaj Çekiciliğinin Düzenleyici Rolü

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The Effect of Environmental Concern on Attitudes Toward Sustainable Food Packaging: The Moderating Role of Package Attractiveness

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