Dağ Destinasyonu Yenilikçilik Modeli (DDYM) Babadağ-Türkiye

Year 2022, Volume: 23 Issue: 42, 373 - 400, 31.01.2022

Onur Akbulut , Yakın Ekin

https://doi.org/10.21550/sosbilder.991873

Abstract

Muğla Türkiye’de yer alan ünlü turizm destinasyonlarından biridir. Ayrıca Fethiye’de yer alan Babadağ dünyaca ünlü paragliding destinasyonlarından biridir. Bu çalışmanın amacı DDYM Babadağ dağ paragliding destinasyonunda uygulamaktır. Bu model hâlihazırda Alpin dağ turizmi destinasyonlarında test edilmiştir (Kuscer, 2013). Çalışmada DDYM bağlamında Avrupa dışında bir destinasyona odaklanılmıştır. Çalışmanın amacı destinasyon çevreleri, yenilikçilik ve turizm gelişimi arasındaki ilişkilerin anlaşılmasıdır. Bu kavramlar arasındaki ilişkiler sürdürülebilir turizm gelişimine katkıda bulunabilir ve bir rekabetçilik avantajı yaratabilir. Veriler Babadağ’da faaliyet gösteren paragliding pilotlarının görüşlerinden derlenmiştir. DDYM ilişkin veriler doğrulayıcı faktör analizi (DFA) ve yapısal eşitlik modellemesi (YEM) kullanılarak test edilmiştir. Elde edilen sonuçlar Babadağ dağ paragliding destinasyonu ve benzer destinasyonların dağ turizmi gelişimine ilişkin yanıtlarını uyarlamalarına yardımcı olabilecektir.

Keywords

destinasyon, dağ, paragliding, turizm, DDYM

MOUNTAIN DESTINATION INNOVATIVENESS MODEL (MDIM) FOR BABADAĞ-TURKEY

Abstract

Muğla is an international tourism destination in Turkey. Babadağ Mountain, located in Fethiye, is also one of the renowned paragliding destinations in the world. The objective of this study is to implement MDIM in Babadağ mountain paragliding destination. This model has already been empirically tested in Alpine mountain tourism destinations (Kuscer, 2013); a destination which is located out of Europe is tried to be focused in terms of MDIM. The rationale is to understand links among destination environment, innovativeness, and tourism development. The relations among these concepts might contribute to sustainable tourism development and create a competitive advantage. Data have been collected by gathering the opinion of paragliding pilots who work in Babadağ. Results related to MDIM were tested by using confirmatory factor analyses (CFA) and structural equation modelling (SEM). The results may help Babadağ mountain paragliding destinations and similar destinations adapt their responses regarding mountain tourism development.

Keywords

destination, mountain, paragliding, tourism, MDIM

References

• Approach, A. A. & Paget, E. (2010). A Tourism innovation case an actor-network approach. Annals of Tourism Research, 37(3), 828-847.
• Bornhorst, T., Ritchie J. R. B., Sheenan, L. (2010). Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders’ perspectives. Tourism Management, 31(5), 572-589.
• Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116.
• Burns, P. M. & Holden, A. (1995). Tourism: A new perspective. London: Prentice Hall.
• Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer, 24(1), 5-12.
• Cracolici, M. F. & Nijkamp, P. (2006), Competition among tourist destination. An application of data envelopment analysis to Italian provinces. In M. Giaoutzi, P. Nijkamp (Eds.), Tourism and Regional Development: New Pathways (pp. 133-152). Aldershot.
• Core Knowledge History and Geography (2016). World mountains. https://www.coreknowledge.org/wp-content/uploads/2017/01/CKHG_G4_U2_WorldMountains_TG_DOWNLOAD.pdf (Access Date: 2021, August 1)
• Cowan, R. & Paal, G. V. (2000). Innovation policy in a knowledge-based economy. A Merit Study Commissioned by the European Commission Enterprise Directorate General. EUR 17023 of the Commission of the European Communities.
• Drucker, P. F. (1985). Innovation and entrepreneurship. Harper.
• Duglio, S. & Beltramo, R. (2019). Guest editorial: Mountain tourism in Europe. European Journal of Tourism Research, (22), 129.
• Dwyer, L. & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, (5), 369-414.
• Enright, M. J. & Newton, J. (2005). Determinants of tourism destination competitiveness in Asia Pacific: Comprehensiveness and universality. Journal of Travel Research, (43), 339-350.
• IImerci, A. (2015). Characteristics of Injuries caused by paragliding accidents: a cross-sectional study. http://www.wjem.org/upload/admin/201509/fb5508c972f74e2b9994bd3b8812de6d.pdf (Access Date: 2021, July 23)
• Fethiye Chamber of Commerce and Industry (2017). Fethiye and Seydikemer socio-economic report. https://www.ftso.org.tr/assets/upload/dosyalar/--2017-yili-fethiye-seydikemer-sosyo-ekonomik-raporu.pdf (Access Date: 2020, November 12)
• Flagestad, A. & Hope, C. A. (2001). Strategic success in winter sports destinations: A sustainable value creation perspective. Tourism Management, (22), 445-461.
• Fyall, A. (2011). Destination management: Challenges and opportunities. In Y. Wang, A. Pizzam (Eds.), Destination Marketing and Management (pp. 340-357). CABI.
• Godde, P. (1998). Community-based mountain tourism: practices for linking conservation with enterprise. Synthesis of an Electronic Conference of the Mountain Forum. https://lib.icimod.org/record/10391 (Access Date: 2021, August 21)
• Gürbüz, S. & Şahin, F. (2016). Sosyal bilimlerde araştırma yöntemleri. Seçkin Yayıncılık.
• Haugland, S., Ness, H., Gronseth, B. O., Aarsted, J. (2011). Development of tourism destination an integrated multilevel perspective. Annals of Tourism Research, 38(1), 268-290.
• Hazar, A. (2007). Spor ve turizm. Detay Yayıncılık.
• Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1-12.
• Kuscer, K. (2012). Modelling mountain tourism destination development with focus on innovativeness. (Doctoral dissertation). Ljubljana: University of Ljubljana.
• Kuscer, K. (2013). Determining factors of mountain destination innovativeness. Journal of Vocation Marketing, 19(1), 41-54.
• Liu, Z. (2003). Sustainable tourism development: A critique. Journal of Sustainable Tourism, (11), 459-475.
• Milicevic, K., Mihalic, T., Sever, I. (2017). An investigation of the relationship between destination branding and destination competitiveness. Journal of Travel & Tourism Marketing, 34(2), 209-221.
• Muğla Provincial Directorate of Culture and Tourism (2019). Tourism statistics of Muğla. https://mugla.ktb.gov.tr/Eklenti/68922,aralikpdf.pdf?0 (Access Date: 2021, August 6)
• Muğla Provincial Directorate of Culture and Tourism (2018). Tourism statistics of Muğla. https://mugla.ktb.gov.tr/TR-271267/2018.html (Access Date: 2021, August 3)
• Murphy, P., Pritchard, M. P., Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, (21), 43-52.
• Novelli, M., Schmitz, B., Spencer, T. (2006). Networks, clusters and innovation in tourism: A UK experience. Tourism Management, 27(6), 1141-1152.
• Novais, M. A., Ruhanen, L., Arcodia, C. (2018). Destination competitiveness: A phenomenographic study. Tourism Management, (64), 324-334.
• Porter, M. E. (1980). Competitive strategy: Techniques for analysing industries and competitors. Free Press.
• Ritchie, J. R. B. & Crouch, G. I. (2003). The competitive destination a sustainable tourism perspective. CABI.
• Sessa, A. (1984). Comments on Peter Gray’s the contributions of economics to tourism. Annals of Tourism Research, (11), 283-285.
• Sledzik, K. (2013). Schumpeter’s view on innovation and entrepreneurship. In S. Hittmar (Ed.), Management Trends in Theory and Practice (pp. 89-95), Faculty of Management Science and Informatics, University of Zilina & Institute of Management by University of Zilina.
• Turkish Statistical Institute (2021, August 6). Tourism statistics quarter I. https://data.tuik.gov.tr/Bulten/Index?p=Tourism-Statistics-Quarter-I:-January-March,-2021-37440
• United Nations Educational, Scientific and Cultural Organization (UNESCO) (2021, August 25). Mountains as the Water Towers of the World. http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/SC/pdf/SDGs_and_mountains_water_EN.pdf
• UNWTO (2020, July 12). International tourism highlights 2020 edition. https://www.e-unwto.org/doi/pdf/10.18111/9789284422456
• UNWTO (2021, July 17). Tourism definitions. https://www.e-unwto.org/doi/epdf/10.18111/9789284420858
• Vanhove, N. (2005). Economics of tourism destinations. Elsevier Butterworth-Heinemann.
• Wang, Y. (2011). Destination marketing and management: Scope, definition and structures. In Y. Wang, A. Pizzam (Eds.), Destination Marketing and Management (pp. 1-20), CABI.