Dağ Destinasyonu Yenilikçilik Modeli (DDYM) Babadağ-Türkiye

Yıl 2022, Cilt: 23 Sayı: 42, 373 - 400, 31.01.2022

Onur Akbulut Yakın Ekin

https://doi.org/10.21550/sosbilder.991873

Öz

Muğla Türkiye’de yer alan ünlü turizm destinasyonlarından biridir. Ayrıca Fethiye’de yer alan Babadağ dünyaca ünlü paragliding destinasyonlarından biridir. Bu çalışmanın amacı DDYM Babadağ dağ paragliding destinasyonunda uygulamaktır. Bu model hâlihazırda Alpin dağ turizmi destinasyonlarında test edilmiştir (Kuscer, 2013). Çalışmada DDYM bağlamında Avrupa dışında bir destinasyona odaklanılmıştır. Çalışmanın amacı destinasyon çevreleri, yenilikçilik ve turizm gelişimi arasındaki ilişkilerin anlaşılmasıdır. Bu kavramlar arasındaki ilişkiler sürdürülebilir turizm gelişimine katkıda bulunabilir ve bir rekabetçilik avantajı yaratabilir. Veriler Babadağ’da faaliyet gösteren paragliding pilotlarının görüşlerinden derlenmiştir. DDYM ilişkin veriler doğrulayıcı faktör analizi (DFA) ve yapısal eşitlik modellemesi (YEM) kullanılarak test edilmiştir. Elde edilen sonuçlar Babadağ dağ paragliding destinasyonu ve benzer destinasyonların dağ turizmi gelişimine ilişkin yanıtlarını uyarlamalarına yardımcı olabilecektir.

Anahtar Kelimeler

destinasyon, dağ, paragliding, turizm, DDYM

MOUNTAIN DESTINATION INNOVATIVENESS MODEL (MDIM) FOR BABADAĞ-TURKEY

Öz

Muğla is an international tourism destination in Turkey. Babadağ Mountain, located in Fethiye, is also one of the renowned paragliding destinations in the world. The objective of this study is to implement MDIM in Babadağ mountain paragliding destination. This model has already been empirically tested in Alpine mountain tourism destinations (Kuscer, 2013); a destination which is located out of Europe is tried to be focused in terms of MDIM. The rationale is to understand links among destination environment, innovativeness, and tourism development. The relations among these concepts might contribute to sustainable tourism development and create a competitive advantage. Data have been collected by gathering the opinion of paragliding pilots who work in Babadağ. Results related to MDIM were tested by using confirmatory factor analyses (CFA) and structural equation modelling (SEM). The results may help Babadağ mountain paragliding destinations and similar destinations adapt their responses regarding mountain tourism development.

Anahtar Kelimeler

destination, mountain, paragliding, tourism, MDIM

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