ULUSLARARASI PAZARA GİRİŞ KARARINI ETKİLEYEN FAKTÖRLER ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Abstract

Uluslararası pazara giriş kararı çok fazla faktörün bir arada değerlendirilmesini gerekli kılan, karmaşık bir süreç gerektirir. Yanlış verilebilecek bir karar firmanın girdiği pazardan çıkışını engelleyebilir ve yaşamını tehlikeye atabilir. Nitekim yabancı pazara girilirken kullanılan kaynakların (sermaye, insan kaynağı, teknoloji) ve yatırımların geri dönmeme ihtimali de bulunmaktadır. Örgütsel sürekliliğin temininde taşıdığı önemden dolayı bu çalışma, çokuluslu işletmelerin yabancı pazara giriş modu seçiminde dikkate alması gereken faktörleri belirleme amacı taşımaktadır. Bu amaca yönelik olarak alanyazın tarama tekniğinden yararlanılmış ve yabancı pazara giriş kararı verilirken dokuz farklı faktörün belirleyici role sahip olduğu sonucuna ulaşılmıştır. 

Keywords

• Uluslararası Pazara Giriş Modu Stratejileri,İşlem Maliyeti Teorisi,Kaynak Temelli Bakış Açısı,Aktör Ağ Teorisi,Aşamalı Modeller

A CONCEPTUAL STUDY ON THE FACTORS AFFECTING FOREIGN MARKET ENTRY DECISION

Abstract

Decision making on foreign market entry is regarded as a complex process, which includes many antecedent factors to be evaluated together. A wrong decision may prevent multinational enterprises from exiting foreign markets. As a matter of fact, there is a return risk potential on investments and resources (capital, human resources and technology) used in foreign market entry. Due to the importance of organizational longevity in sustaining, this study aims to determine factors affecting foreign market entry decision. To this end, the authors apply to the literature review and synthesis techniques and hence identify nine antecedent factors affecting foreign market entry decision.

Keywords

• Foreign Market Entry Strategies,Transaction Cost Theory,Resource Based View,Actor Network Theory,Stages Models of Internationalisation

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