Determinants of profitability of non-timber forest products: Evidence from African oil bean seed marketing

Abstract

The study identified socio-economic characteristics of African oil bean (AOB) seed marketers; determined the cost and returns of African oil bean (Pentaclethra macrophylla Benth) seed and identified the determinants of net returns from African oil bean seed marketing. A multi-stage sampling was employed and data was collected using structured questionnaires to interview 180 respondents comprising of 139 wholesalers and 41 retailers. Descriptive statistics, marketing margin analysis, net return analysis and multiple regression analysis were used to analyze the data collected. Results indicated that marketing of African Oil Bean Seed is dominated by females (82.8%) with a mean age of 46.31. The trade was found to be profitable; the gross margin and net farm income were N93,207.61K and N93,515 respectively pefr 134.71kg bag for wholesalers and N98,969.32K and N95,734.97K respectively per 129.88kg bag for the retailers. It was observed from the analysis that the return on investment was indicating that every N 1 invested in the business yielded a net return of N1.62 for wholesalers and N1.66 for retailers. The significant factors which positively affected net returns on the marketing of African Oil Bean Seed were: access to credit, selling price of African Oil Bean Seed and years of marketing experience. The study calls for development and organization of the marketers into groups of cooperatives which will help in improving their marketing network and increase their bargaining power.

Keywords

• African oil seeds
• Marketing
• Profitability
• Retailers
• Wholesalers

Orman dışı orman ürünlerinin karlılığını belirleyen faktörler: Afrika yağlı fasulyesi tohumu pazarlamasından elde edilen bulgular

Abstract

Bu çalışma, Afrika yağlı fasulyesi (AOB) tohumu pazarlamacılarının sosyo-ekonomik özelliklerini belirlemeyi, Afrika yağlı fasulyesi (Pentaclethra macrophylla Benth.) tohumunun maliyet ve getirilerini analiz etmeyi ve bu ürünün pazarlanmasından elde edilen net getirilerin belirleyicilerini tespit etmeyi amaçlamıştır. Araştırmada çok aşamalı örnekleme yöntemi kullanılmış; 139 toptancı ve 41 perakendeciden oluşan toplam 180 katılımcıyla yapılandırılmış anketler aracılığıyla veri toplanmıştır. Elde edilen veriler, tanımlayıcı istatistikler, pazarlama marjı analizi, net getiri analizi ve çoklu regresyon analizi kullanılarak değerlendirilmiştir. Sonuçlar, Afrika yağlı fasulyesi tohumu pazarlamasının büyük ölçüde kadınlar (%82,8) tarafından yürütüldüğünü ve katılımcıların ortalama yaşının 46,31 olduğunu göstermektedir. Ticaretin kârlı olduğu belirlenmiştir. Toptancılar için 134,71 kg’lık çuval başına brüt kâr marjı ve net gelir sırasıyla 93.207,61 N (Naira) ve 93.515 N iken, perakendeciler için 129,88 kg’lık çuval başına bu değerler sırasıyla 98.969,32 N ve 95.734,97 N olarak hesaplanmıştır. Analiz sonuçlarına göre, işletmeye yatırılan her 1 N’nin toptancılar için 1,62 N, perakendeciler için ise 1,66 N net getiri sağladığı tespit edilmiştir. Afrika yağlı fasulyesi tohumunun pazarlanmasında net getiriyi olumlu yönde etkileyen başlıca faktörlerin krediye erişim, ürünün satış fiyatı ve pazarlama deneyimi olduğu belirlenmiştir. Çalışmada, pazarlamacıların kooperatifler şeklinde örgütlenmelerinin pazarlama ağlarını geliştireceği ve pazarlık güçlerini artıracağı önerilmektedir.

Keywords

• Afrika yağlı fasulyesi
• Pazarlama
• Kârlılık
• Perakendeciler
• Toptancılar

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