Year 2010,
Volume: 24 Issue: 1, 167 - 170, 01.01.2010
Abstract
The Attention Economy.Translated by Sarper Diktaş and published by Optimist Publications, The Attention Economy: Understanding the New Currency of Business originally published by Harvard Business School Press stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, ecommerce, information management and strategy.
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Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Book Review |
| Authors | |
| Publication Date | January 1, 2010 |
| Published in Issue | Year 2010 Volume: 24 Issue: 1 |
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