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Year 2010, Volume: 24 Issue: 1, 167 - 170, 01.01.2010

Abstract

The Attention Economy.Translated by Sarper Diktaş and published by Optimist Publications, The Attention Economy: Understanding the New Currency of Business originally published by Harvard Business School Press stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, ecommerce, information management and strategy.

Dikkat Ekonomisi

Year 2010, Volume: 24 Issue: 1, 167 - 170, 01.01.2010

Abstract

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Details

Primary Language Turkish
Journal Section Book Review
Authors

Süreyya Çankırı

Publication Date January 1, 2010
Published in Issue Year 2010 Volume: 24 Issue: 1

Cite

APA Çankırı, S. (2010). Dikkat Ekonomisi. Türk Kütüphaneciliği, 24(1), 167-170.

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