A Qualitative Analysis of Gastronomy Tourism Strategy and Action Plan

Year 2019, Volume: 6 Issue: 2, 289 - 298, 01.11.2019

Ahmet Yarış , Kadir Çakar Şehmus Aykol

Abstract

Interest in Gastronomy Tourism, a type of tourism that
is increasingly the focus of the competitive strategies of mass tourism
destinations, is also increasing. Gastronomy Tourism is included in development
plans by destination management organizations and destination managers due to
its contributions to tourism destinations in particular as well as wider
national economies. This study examines the Gastronomy Strategy and Action
Plan, a theme that has received limited thus far. Qualitative research methods
were used in this study, and content analysis was utilized to analyze data. Four
main sub-themes (vision, mission, goal-objectives, and action plans), under the
main theme, are divided into different categories. The findings of the study
show that the strategies and action plans adopted by different destinations
have a common set of qualities and similar approaches. They also reveal similarities
with the action plans analyzed in previous studies.

Keywords

Gastronomy Tourism, Tourism Strategy, Tourism Planning

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